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Wenzhou Shoe Industry'S Difficult Course Of Development Under AOKANG Shoe Mirror

2011/12/13 10:19:00 23

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Labor-intensive products are the biggest beneficiaries of WTO accession.

enterprise

From the perspective of development, now these

industry

Undoubtedly become the "severely hit area" with limited development.

To make their own brands so difficult, though they constantly change their products, they are unable to change the customer's perception, that is, the customer's "effective output positioning" for OEM.

Wenzhou ushered in

leather shoes

The news of the lawsuit is that although Wenzhou is still in pain, it is still possible to take this as an opportunity: a hole has been opened on the wall, but to turn the hole into a thoroughfare Avenue, Wenzhou still needs to adjust its business mode and development path.

Lighter is not a lighthouse leading to the road. The fire of burning shoes should not be a roadblock.

From the Wenzhou women's shoes shouted by everyone to the foundry factory of the world famous footwear brand, Wenzhou, where the triangulation triangle was born, produced a number of shoe enterprises, such as AOKANG, Jin Di, Ju Yi, Kangnai and so on, which solidify Wenzhou's status as a base for the export of Chinese footwear.

In 2006, when the EU imposed anti-dumping duties on leather shoes produced in China, the Wenzhou footwear industry with the EU as the first export market was frustrated. The orders from the European Union plunged 40%, which caused a serious blow to the footwear industry in Wenzhou, which accounted for five of the total export volume of footwear exports in Zhejiang.

As one of the leading enterprises in Wenzhou footwear industry, AOKANG group feels the chill of Ye Zhi Chi.

In October 18, 2006, Li Haijun, a staff member of AOKANG's China trade export department, still stood at the counter of the Canton Fair. He had been in Canton Fair in the fifth year.

With the fall of the EU anti-dumping investigation into China's leather shoes, Li Haijun feels that the Canton Fair is a bit cold. The past European customers have become the great unity of the Asian, African and Latin American people.

The Wenzhou Footwear Company, founded in 1988, has been engaged in foreign trade since 2001, following the footsteps of China's entry into the WTO.

At first, Li Haijun always received some scattered foreign trade OEM orders. The price advantage made in China and the effect of industrial clusters enabled AOKANG to win easily among a group of international competitors.

To AOKANG's delight, on February 14, 2003, Valentine's day, GEOX, a famous shoe manufacturer in Italy, sent AOKANG a gift package, which signed a cooperation agreement between the two sides.

AOKANG has become the production base of GEOX and provides sales network for it.

At this point, AOKANG really began the internationalization of the marriage, this beautiful month of good luck in the industry for a time.

In the 4 years from 2001 to 2005, Li Haijun's AOKANG import and export company always can produce a beautiful pcript. Due to the GEOX's leading role, other foreign high-end brands are also following orders. The performance of AOKANG's OEM orders is increasing at an annual rate of doubling.

Gradually, AOKANG's total revenue is clearly divided into two major sources: 20% of foreign trade OEM orders and 80% of domestic orders.

In the layout of the entire industrial chain, the innovation of production links, the internationalization of product design and the creation of high-end brand image, every effort of every link reflects the deep understanding of the smile curve of enterprises, and the design and sale of the two ends with the highest added value.

And a few years of trial also proved that AOKANG and other Wenzhou shoe enterprises efforts.