Zhang Huarong, Chairman Of The Footwear Industry Association Of Asia: Spanformation And Upgrading Of Footwear Industry In My Eyes

Many shoe companies are still willing to take orders. OEM At the time, he realized his company completely. Supply chain Managerial Transformation and upgrading Among the top 50 top ranked women's shoes in the world, there are more than 30 famous brands. brand Women's shoes are produced in his factory; when shoe makers are still making money in manufacturing alone, Meager At the time of his profits, he began to plan the establishment of the world footwear headquarters base from design to production to sales. His factory received the guidance of Premier Wen Jiabao during the financial crisis in 2008. When the shoe industry was undergoing the oscillation of the global economic change, he quietly opened the Chinese factory to Ethiopia, far away in Africa, and became one of the largest foreign-funded enterprises in the region. He is one of the largest manufacturers of leather shoes in the world, one of the largest manufacturers of leather shoes in Guangdong, the chairman of Huajian Shoes Co., Ltd., Dongguan, and chairman of the footwear association of Asia, Zhang Huarong. Just as the Chinese manufacturing industry, including the shoe industry, was again in the doldrums, the reporter gave an exclusive interview to him at the third world footwear forum held here to hear the spanformation and upgrading of the Chinese manufacturing industry in the eyes of the national labor model.

The Chinese market has strong vitality, both inside and outside to tackle tough problems.

At present, the global economic environment continues to slump, and Chinese manufacturing industry, such as footwear industry, has repeatedly heard many business failures and other information. How to break the ice and break the ice in the difficult position has become a hot topic of widespread concern.

Zhang Huarong is confident of China's manufacturing industry, including shoe industry. "No matter how the economic situation changes, but some people need to wear shoes, people have to wear shoes to make shoes. The economy will not wear shoes well. Consumers will buy less and buy cheaper, but the demand for shoes and so on is rigid."

According to Zhang Huarong analysis, under the current global economic downturn, shoes are necessities of life. The changes in the low-end market will not be too great. For the high-end market, the rich with strong purchasing power will not be too sensitive to the price, so the change will not be too great, and the middle and high-end market will shrink to some extent. "To sum up, the economic downturn in Europe and the United States will reduce the share of orders by about 5%, but in the domestic market and other developing countries, the footwear industry will maintain an increase in 20%-30%, especially at home, and will maintain a higher growth rate. Therefore, we need not worry about the future and outlet of China's manufacturing industry such as shoes because of the global economic downturn. What we need to consider and pay is how to make shoes well.

"Chinese shoe enterprises should be both internal and external, and both foreign and domestic markets should grasp both sides, especially in developing domestic markets. We should try hard to overcome the climate change from selling to domestic market, especially to overcome all kinds of discomforts and difficulties in the initial stage of domestic sales." Zhang Huarong suggested.

China's manufacturing industry always has spring, the key is focus and innovation.

Zhang Huarong has always believed that "China's manufacturing industry will always have spring", so over the past decade, he has been sticking to shoemaking this "sustainable business". It is because of this commitment that he has become one of the largest production bases of leather shoes in the world, and many world brand shoes are moving from his factory to the global market. {page_break}

"Although investing or turning to other industries will make greater profits, we still insist on doing only one thing, constantly producing shoes, and diversifying within the industry only. Concentration is the most valuable experience for an enterprise to grow and grow. It is because of a sense of responsibility that we stick to our focus. If we don't make shoes and pick money, we can still live very well. But what about the livelihood of more than 20 thousand people in factories and the lives of hundreds of thousands of people involved in these workers' families? Therefore, although we earn little money, we really solve the problem of labor and employment and create taxes for our country. This is what we need to do. Zhang Huarong said.

Of course, it is more important for Chinese manufacturing industry to have spring. Zhang Huarong thought, "even if a new type of enterprise stays unchanged for a long time, it will become a traditional industry if it stays unchanged. A traditional industry is always seeking innovation, and it can also be a new type of enterprise." His dream is to build his own factory from foundry production to Global trade, then to create independent brand, and constantly innovate long-term development, and build a hundred years of business.

Although the domestic shoe industry has been affected by the global economic downturn many times in recent years, Zhang Huarong has boldly started his own brand and established COLCO, Alan Delon, and Chan brands according to his dream of leaping development. This year, we started building a super large world shoe base in Houjie, Dongguan. In his words, we should build the world shoe industry (Asia) headquarters base as a platform for the world shoe industry to go to China. The service platform of the world footwear industry, industry, trade, production, supply and marketing is running at high speed, and it is positioned as the Asian headquarters of R & D, trade, brand incubation and logistics, and become the order center of shoe-making enterprises. He plans to introduce many new materials, new products, new market applications experts, free services for the enterprises to be settled, and promote the spanformation and upgrading of the industry.

Transformation and upgrading not only refer to the way of development, but also to the promotion of values.

From the small businesses of dozens of people to the export business of 20 thousand people, the most important magic weapon of Zhang Huarong's Huajian group's development is to insist on spanformation and upgrading. As early as 2004, Hua Jian Group adjusted the market strategy, which was spanformed from a single international brand agent to the brand agent and the independent brand, extending from the production link to the design and sales chain, the spanformation from the manufacturing link to the whole supply chain.

In Zhang Huarong's view, the spanformation and upgrading of enterprises is the spanformation from traditional management mode to modernization, informatization and lean management. The renewal of development mode is the foundation of spanformation and upgrading, and the upgrading of values is more important for enterprise spanformation and upgrading.

If enterprises should create good treatment and atmosphere to help employees spanform and upgrade, enterprises and society can get more efficient development. This is also the proper meaning of spanformation and upgrading of enterprises. "The original industrial workers are passively exchanging time for work, working with the mentality of a wage earner, and looking at how much work is paid. But if we turn this kind of work into one's own profession, we have a sense of occupation and a sense of mission, which will burst into love, loyalty and devotion to enterprises. This is also a problem that enterprises should focus on in the process of spanformation and upgrading." Zhang Huarong thinks.

"I have always advocated" effective music industry and harmonious housing ". If our enterprises are not allowed to earn their dignity by living in the process of spanformation and upgrading, the wages they can earn can only be fed by themselves, and they can not afford to buy houses or afford housing. This spanformation and upgrading will not be the ultimate success because of lack of active participation. Therefore, we should actively create conditions for employees to work, live in peace, harmony and happiness, so that enterprises can achieve continuous momentum in spanformation and upgrading. It is reported that Zhang Huarong has been striving for the government to fight for land for employees to solve the problem of housing land, in order to achieve the industrial spanformation and upgrading of enterprises, so that employees can find a sense of career destination and sense of mission.