Management Skills Of Children'S Wear Brand Store

After investigation, we found that:

Store layout

1, children's clothing stores are generally equipped with computers, audio equipment, and can play children's songs, story telling, children's VCD and so on.

You can also play music that parents like to listen to.

Pay attention to crazy disco also play, the customer's mood is high, easy to achieve purchase behavior.

Another way is to find a boy and a girl, play their recordings of the brand or store introduction, and play the recording of the brand or store presentation recorded by different dialect staff.

The above contents should be interwoven.

2. Cashier design: low priced goods, socks or small toys should be placed near the cash register, which will facilitate customers to buy when they pay.

3, banner: hanging bar seems a bit backward, but actually it has unique charm.

The character is large, especially the red bottom yellow character. It is very eye-catching and low cost. Beijing does not make more than 10 yuan per square meter.

It can help us attract customers from a distance.

4, Ilabo is also necessary, with fewer words and brighter pictures.

I tried to tell the customers that I could tell as much as possible, but it turned out to be just the opposite, too many words and no focus.

Less content, the main content can be expressed, UNIQLO's easy pull treasure says: pants 51% off!

5, tag: if one or several children's clothing price is the same, it is the best category of 99, 79, and 19 yuan. It can be used as a tag, suspended from ceiling, white cloth black, and A2 paper size about 10 yuan.

When the tag is hung up, the customer will see the price from the outside, and the price will be impacted, which will attract customers.

6, set up a publicity column, store equipped with digital cameras, ready to capture the excitement of the store.

A star who plays the main role in "golden wedding" often goes to my French children's clothing store to buy children's clothing. After his own consent, we take pictures of the star's shopping in the shop. The pictures are washed and posted on the publicity column, and no doubt they are advertised; the hot scenes during the opening period can also be found in the publicity column.

And store display should be adjusted regularly.

Two. Promotion activities

1, the old: new activities, old clothes or old children's products can be discounted in the purchase of new children's clothing.

2, birthday promotion: there are many Chinese people. Every day there are many birthday children. We can stipulate that parents who buy birthday gifts for children can buy a birthday cake with a certain amount of money for a certain amount of money.

Some parents do not need cakes, they are directly discounted and must discount on existing discounts.

3, member points: customers can purchase every purchase amount, accumulated to a certain value after giving customers certain shopping discount or gift;

4, hold calligraphy and painting, composition competition and beautiful baby selection, mobilize parents to wear children's clothing children's pictures to children's clothing shop, photos posted in the shop display bar, below the attached selection items, children who buy children's clothing can choose their favorite beautiful baby.

Those who get the most votes win.

Three, promotional materials

1, store card: shop must print business card, a box of business card 10 yuan, 100, see the customer hair, the cost of 0.1 gross will certainly bring dozens of times sales.

2, balloons: children around the age of 5 like balloons. There must be a simple store name on the balloon, and a hydrogen balloon is better.

All the balloons blown up are filled with all the counters, and from outside, they are colorful and exciting.

Let children see balloons and make them a favorite place for children.

3, DM leaflets: print pictures of clothing in Dm leaflets, insist on sending hundreds of copies per day.

I have made DM promotional leaflets 157 grams, 100 thousand of A2 only 28000 yuan.

The price list, price, size and color will be displayed on the leaflet.

Four, commodity promotion

1, special offer: every season or every time we have to offer several special products.

2, mantissa discount: discount goods must be 51% off, 61% off, etc., not 5 or 60 percent off.

3, time discount: set a promotion period, for example, 21% off before the 12 a.m., 31% off before the 14, and so on, 21 before 61% off.

If we can not think of the superiority of the time discount method, we can search the relevant contents of the "time discount method" online.

4, bundled sales: 21% off, two, 31% off is bundled sales, clothing and toys can also be tied up, supermarket ham sausage is the best example of bundled sales.

5, the lottery sales method, people have psychological, people are too eager to have more things in a short time, especially to get it without any effort.

The lottery can satisfy people's psychology, and can draw sweepstakes for customers who buy children's clothing and integral old customers when people flow more.

6, and anti season promotions.

Five, children's clothing consultants need to do

1, a good salesperson should be an excellent children's wear consultant, which style is suitable for children of which type of body, and which color is suitable for children with skin color. The folding, washing and matching of clothing, fabric is polyester or cotton cloth, pH value and color fastness, etc., only by parents' description can we choose the right clothes for children, all of which should be clear.

2, joint sales: when buying a jacket, customers must recommend trousers or other matching clothing to him.

3, send cards at any time and place, children's clothing consultant to go out to buy food, when they go to the bathroom, bring business cards or leaflets at any time, sell at any time, sell at any time, and do nothing to get a prospective customer.

Let marketing become a habit and become an occupational disease.

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Store is our own, our pockets are our own. We believe that when you open your shop, we will do business with your heart. The spirit of promoting your store will definitely come up. Guests will be there, plus your sales training for shopping guide. Xiaobian, a popular clothing investment agency, believes that your business will be "hot".