Fashion Shoes And Clothing Brand Wolf -- Micro-Blog Marketing Leader
As a leading brand of sportswear footwear in China, the company has opened its business as early as the end of 2010.
Official micro-blog
In the domestic brand of the first to enter the "micro-blog marketing" this new media promotion area.
So why did the wolf first think of launching micro-blog for the brand? Zhang Wenca, manager of the brand of the wolf brand, told reporters: "I have been very concerned about the Internet and I am familiar with it.
micro-blog
And I feel a new one.
Marketing
The model is about to come into being.
In early November 2010, after the decision of the new spokesmen (happy men's voice) top three Li Wei, Liu Xin, Wu Yi and Super Girls Ai Mengmeng and Yang Lei were confirmed, I was deeply aware that according to the brand positioning of the company and the hot pursuit of fans to the spokesperson, micro-blog will be a carrier that is very suitable for our brand communication. And according to my observation, only four or five enterprises in the same category of local brands opened Sina micro-blog, which is undoubtedly a good opportunity for brand promotion.
Zhang Wenca, manager of brand Department of happy wolf Holdings Limited, graduated from University of advertising.
8 years of experience in brand marketing, including 6 years of brand name shoes and clothing brand experience, he has always pursued the perfect combination of innovation and pragmatism.
So when Zhang Wenca proposed the idea of grabbing the "micro-blog marketing" initiative to the company, he was recognized by the company CEO Ding Pengpeng, and the official micro-blog was also officially opened.
According to the introduction, from the initial information sharing to micro-blog online award interactive activities, and then to the offline activities of the whole live broadcast......
Through the successful operation of more than a year, the micro-blog marketing has achieved some results: in July of this year, the wolf wolf micro-blog got the qualification of sina micro-blog Enterprise Edition, and became the fourth qualified enterprise in the same brand in China. In August, after a month of strict examination of sina, the "wolf wolf official micro-blog" successfully entered the "brand brand hall", becoming one of the only two brands in the "sports leisure" pavilion in Fujian.
- Related reading
San Heng Costumes: Humanized Management To Create A Harmonious Employment Environment
|- Bullshit | 1017 ALYX 9SM Function Bracelet Buckle Chainlink Bracelet Release Of New Black Soul Version
- Bullshit | PORTER X Elf Treasure Dream 2019 Joint Bag Series Debut
- College students'Entrepreneurship | Star Paris Shop
- Successful case | Shang Dale Underwear Store Sales Skills
- Help you make money | How To Find The Source Of Clothing In Autumn? Frequently Asked Questions About Clothing Purchase
- Entrepreneurial path | When Does Autumn Come In? When Will Autumn Come On Sale?
- Fashion posters | Di As Sweet Tanabata, Beautiful Dress Skirt Match
- Fashion posters | Jiao Xue Fang Fei, Elegant And Advanced Skirt, Hold Lives In Romance.
- DIY life | Looking For Love Tanabata Copywriter, Let Your Tanabata Become Nostalgia!
- DIY life | He Dressed In These Colors And Relaxed.
- Dongguan Weiyuan Vocational High School 2012 Clothing Professional Students "Li Gao Cup" Graduation Design Competition 15
- Online Shopping Regulations Are Drafting &Nbsp, And Are Expected To Be Included In Next Year'S Legislative Plan.
- 品牌建設(shè)敲響財(cái)富之門
- 50 Fabrics Of Shishi Cloth Enterprises Are Selected For Chinese Popular Fabrics.
- Israel Global Fabric Suppliers Push Two New Technologies
- Britain: High-End Consumer Groups Have Spawned Extravagant Men'S Fabrics.
- Government Should Become The Leader Of Dye Dye Enterprises Pformation
- Sticking To The Market Shuffle
- A Weekly Review Of Australian Wool Market (As Of December 9Th)
- Clothing And Fabrics: Fish And Water Do Not Know Each Other.