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Analysis Of The Development Of Haimen Small Home Textiles In Jiangsu

2011/12/14 16:50:00 23

Analysis Of Development Status Of Haimen In Jiangsu

Near the end of the year, brand home textile enterprises complain incessantly, lamenting the poor harvest this year.

Small businesses are even more miserable. They say they can get meat in the past, but this year they didn't even drink the soup.

Jiangsu Haimen is the largest home textile production in the country.

wholesale

Base, the size of home textile enterprises total more than 3000 gathered here.

Their products not only occupy more than 40% of the domestic market share, but also exported to more than 70 countries and regions.

In particular, the construction of the home textile market in the recent years has made this a miniature of the domestic textile industry.

Creating brand has always been the direction for small businesses to strive to develop in recent years. However, the deteriorating foreign trade economic situation and the shrinking domestic market make them unintentionally unable to make brands.

Survival first

In Haimen, small businesses almost account for 4/5 share.

This year is particularly difficult for small businesses, both domestic and foreign.

The problem of capital is becoming more and more serious. Many small businesses even have difficulties in surviving. It is even harder to take into account brand building and development.

The financial crisis broke out in 2008, but 3 years later, international

market

No improvement has yet been made.

Haimen's 70% small businesses are dominated by foreign trade processing. This year's situation makes them feel very helpless.

Compared with previous years, the international market has shrunk exponentially this year.

"In the past, we all had to work overtime, but now the demand is small, and factories do not need to start working at full capacity."

A small business owner complained.

The shrinking of the international market has made many enterprises struggling and the domestic market is not booming.

Relying on the weather has become the past, but this year's warmer weather is likely to smash many small businesses' jobs.

"It is less than a month away from the winter solstice, and the weather in the south is so warm that the temperature in the north is not as low as in previous years.

This has a great influence on quilts and other products.

The products produced by some enterprises in June and July are still stacked in the storeroom.

Jiang Xin, Deputy Secretary General of the home textile association of Haimen City, talked about this.

The market is shrinking. On the one hand, there are also recruitment difficulties, fewer and fewer workers, and higher wages.

If workers are allowed to leave, enterprises will not be able to take orders or start work, and the original customers will be lost.

However, when there is no order, the feeding workers will impose a heavy burden on the small businesses whose profits are small.

Small businesses are losing money.

Rare financing

Creating brand has always been the home textile industry.

Development

The slogan is the orientation of the development of small and medium-sized enterprises.

However, creating brand is not empty handed, but requires enough capital to operate.

"Now, who does not know that there is a future for a brand? But before we make a brand, we must first ensure survival.

There is no strength to live on. What does an enterprise rely on to create a brand? "The head of a small business said," we have calculated that if we want to launch a brand, we need at least 30 million to 50 million yuan. "

Some small businesses have begun to try to pform and upgrade, and want to build their own home textile brands.

But through preliminary investigation, it is found that the demand for funds for brands is far beyond their scope.

In the final analysis, because of the shortage of funds, small businesses can not afford to support workers. They can not pick up and lose opportunities. Profits can not be guaranteed. Enterprises can not expand and make a series of vicious cycle of brands.

Small businesses hope to get out of the current predicament by financing loans to banks, and provide financial support for future development.

But the conditions for bank loans are extremely harsh, and there is not enough capital to guarantee that small businesses can not borrow money from banks.

Even if some enterprises have fixed assets to be mortgaged, the money they can borrow from banks is very limited.

capital

Demand is quite different.

"Although the government has promulgated a series of financial policies to support small and medium-sized enterprises, there are still some difficulties in the implementation of these policies.

Banks are more willing to lend to large enterprises with strong risk tolerance because of their comprehensive consideration of risks and benefits.

This leads to the fact that wealthy enterprises are richer, and those who are short of money still have no money. Good companies are better and worse companies are worse. It is difficult for small and micro enterprises to benefit from them.

"It is precisely because of such constraints that there is room for survival of small loan companies," said Chen Yue, general manager of the Big Island Agricultural microfinance limited.

In Nantong, small loans are defined as loans under 3 million yuan.

Small loan companies have low threshold and relatively loose loan conditions, of course, the interest rate will be slightly higher.

At present, nearly half of our business comes from home textile enterprises.

Nonetheless, as with financial institutions, small loan companies also need to examine the ability of fixed assets, liquidity and production and sales of loan companies, and also require companies to guarantee loans for enterprises.

It is learnt that the Haimen city government is actively forming a Guarantee Corporation to ease the problem of corporate guarantee.

Chen Yue said: "now, Haimen has 3 Guarantee corporation specializing in small businesses, which is more conducive to the development of new and powerful small businesses."

In addition, in July this year, the local government also convened banks and enterprises to hold a symposium on business financing, bridging businesses and banks and promoting cooperation between the two sides.

However, it will probably take more time to solve the financing difficulties of SMEs.

As a pillar industry of Haimen, the home textile industry is passing through.

Transformation

Upgrade and improve efficiency.

In recent years, Haimen's home textile industry is entering a stage of high-end development.

The production of high-end home textile products to the high end of the value chain is the unswerving development goal of Haimen.

Although many small businesses have solved the employment problem, they have also possessed certain resources, which has affected the progress of pformation and upgrading of large industries.

In the market economy, enterprises will survive in the fittest, resources reorganization and integration, the industry will inevitably experience a continuous shuffle.

Enterprises must have their own unique advantages in order to survive and develop.

For labor-intensive industries, enterprises must scale up to improve profitability.

Making brand is the inevitable choice for enterprises to grow from small to small. If small businesses fail to solve the immediate problems, the cold winter in the market will be much more severe than that in early winter.