Shaxi, China: The Leisure Wind Of Clothing Capital

stay

It is commendable that the South Town with a deep understanding of the way of upgrading the industry has a long way to go before the market changes.

From the promotion of capital operation, the acceleration of equipment upgrading, and the integration of emerging channels, an all-around upgrading storm involving various fields has injected new production factors into the whole leisure apparel industry in Shaxi.

China's (Shaxi) Summit Forum on pformation and upgrading of leisure clothing industry, which has recently come to a close, has shown to the world a deep thinking and grandiose of a famous clothing town.

Small towns, big forum.

In December 10, 2012, as the year of "12th Five-Year" opened, the Forum on the pformation and upgrading of the leisure clothing industry in China (hereinafter referred to as "the summit forum") was held in Shaxi Town, the capital of leisure clothing in China (Shaxi).

A brainstorm about the pformation and upgrading of China's leisure clothing industry has quietly lifted and swiftly swept the country.

A number of well-known experts and scholars are deeply concerned. Hundreds of garment industry giants are sitting on the line, and dozens of authoritative media are tracking interviews.

Such a grand situation makes many people in the industry sigh: speeding up industrial pformation and upgrading has developed from the initial oral discussion to a high degree of consensus among Chinese garment enterprises.

Indeed, as Feng Yurong, vice mayor of Zhongshan, said, the direction for China's garment industry in 12th Five-Year is to pform and upgrade and enhance its core competitiveness.

Facing the complex international trade and unstable exchange rate mechanism, textile and garment enterprises are facing unprecedented challenges and challenges.

Taking Shaxi Town, which is known as the weathervane of China's clothing industry, for example, the total industrial output value of Shaxi in 2010 amounted to 22 billion 224 million yuan, an increase of 23.1% over the same period in 2009. The total output value of the textile and garment enterprises in the town exceeded 17 billion yuan, and the total value of foreign trade was nearly 300 million dollars.

However, in recent years, due to the increased cost of production factors, difficulties in financing, appreciation of Renminbi, intensified competition in the industry and the adjustment of policy environment, Shaxi's casual wear industry is facing enormous pressure for development, and it is urgent to achieve a new leap through pformation and upgrading.

Referring to the current development situation, Hu Yongkang, Secretary of the Party committee of Shaxi Town, said with deep feeling.

Against this background, the Summit Forum on pformation and upgrading of leisure clothing industry, led by Shaxi Town, has naturally attracted the attention of the whole Chinese casual wear industry and has become the most popular topic in the industry recently.

"China (Shaxi) leisure apparel industry pformation and upgrading Summit Forum held in Shaxi is very important for the casual wear industry. It is of great significance to Shaxi. I believe that through this forum, we will further explore the pformation and upgrading of the leisure apparel industry through in-depth discussions and discussions among entrepreneurs, which will bring new inspiration and opportunities for the pformation and development of the garment industry and the innovation of the circulation mode in Zhongshan and even the whole country."

Feng Yurong spoke highly of the forum.

{page_break}

[great opportunity] in a new era, talent capital will be established.

New thinking and great opportunities.

Under the background of industrial pformation and upgrading sweeping across the country, what kind of market change is the representative of traditional industries? What is the market changing situation for the leisure apparel industry? How should we grasp the emerging market opportunities and make more market share for many Chinese apparel giants?

In December 10th, this Summit Forum on the development and pformation of China's leisure apparel industry in the coming years brings hundreds of new entrepreneurs' breakout perspective and development thinking.

Li Kailuo, an expert in economic research of China's famous fashion industry, has creatively put forward a completely new viewpoint from the course of Industrial Development: at present, China's leisure clothing industry has evolved from the original "port type leisure", "campus leisure" and "urban leisure" to "the whole class leisure".

Li Kailuo believes that in the whole era of leisure, the concept of leisure is no longer exclusive to a certain field.

At this time, foreign clothing giants have already invaded the domestic market through capital operation.

Since the beginning of this year, many domestic garment enterprises with forward-looking perspectives are quietly competing with all sectors of the capital to take the initiative in the new market opportunities.

"In 2012, China's clothing industry will enter a turning point.

Market segmentation is constantly fission, capital will become the integration of leisure apparel industry.

The development of enterprises must change from "snow seeking plum" in 2008 to today's "inner saint and outer king".

Lee Kelo foresight forecast.

Yi Bin, general manager of Guangzhou branch, added to Li Kailuo's theory of inflection point.

He believes that in the era of accelerating industrial pformation and upgrading, enterprises attach importance to training increasingly. Such as Metersbonwe college, the enterprise university will become a direction of talent training in the future.

In the increasingly competitive garment industry, influenced by factors such as rising material costs, rising labor costs, RMB appreciation, labor shortage and so on, how should enterprises deploy the present and future deployment in a timely manner? With more than 20 years of industrial sewing equipment distribution and operation experience, Li Jinhong, now vice president of Guangdong sewing equipment chamber of Commerce, believes that efficient, energy-saving and automated production systems are the best choice for enterprises to pform and upgrade.

Capital operation, personnel training, equipment upgrading, management innovation, and channel integration.

The analysis of fascinating themes and words makes many entrepreneurs get lost in thought and inspiration.

The next ten years, Shaxi will have leisure again.

Preemptive machine, big span.

Although China's (Shaxi) forum for the pformation and upgrading of leisure apparel industry has come to a close, the series of industrial upgrading triggered by this forum has already aroused a strong brainstorming in the entire garment industry.

In fact, if we turn our attention back to the organizers of this forum, Shaxi, China's leisure clothing capital, perhaps many people will be surprised to find that this town, well versed in the way of upgrading the industry, proposed the idea of industrial pformation and upgrading at the Party Congress of the town in August this year, quietly raising a whirlwind of changing the way of economic development.

And many of the measures taken by them coincide with the views of the experts.

The short-term goal of Shaxi is to strive for a breakthrough in the total output value of the garment industry in the past one or two years, and strive for the annual output value of 1 enterprises to exceed 1 billion yuan, and then cultivate a large number of enterprises with a scale of over 20 billion yuan.

To support potential listed companies and set up a database of listed reserve enterprises, the local enterprises listed in 2015 will achieve a breakthrough.

{page_break}

In terms of equipment upgrading, Shaxi is now comprehensively improving and formulating corresponding incentive policies. Every year, special support funds for technical pformation are allocated from the financial sector, encouraging enterprises to consciously introduce advanced equipment and technology, and intensify technological pformation.

To promote the application of CAD and CAM technology, and introduce advanced production equipment and technologies such as automatic bed cutting and automatic bag opening, so as to improve production efficiency, product quality and product grade.

"In the near future, we will increase the support for technological pformation, encourage enterprises to introduce a number of advanced equipment, and enable some brands to develop and enter the middle and high-end market with high quality, high added value casual dress, senior casual wear, sportswear, leisure series women's clothing, and so on.

It is estimated that by 2015, the technology of garment industry in the whole town will reach the advanced level of the industry. "

Hu Yongkang said.

After careful layout and bold change, the leisure clothing industry in Shaxi is now being armed with various advanced factors of production, thus giving full play to its vitality.

According to statistics, in this year, 1-11 towns and 139 clothing sizes above the town, clothing industry output value of the town amounted to 17 billion 500 million yuan, an increase of 14.34% over the same period last year.

The products were exported to more than 20 countries and regions, of which 3 were selected to be the top 100 domestic enterprises and 4 enterprises were selected to be 100 of the foreign-funded enterprises.

Take the Great Wall garment factory in Shaxi town as an example, this small business, which was only a sales income of several million yuan three years ago, has been strictly monitored under the impetus of Shaxi's pformation and upgrading strategy, using scientific methods and advanced management concepts, from material to clothing, and comprehensively improving the quality management level. In recent years, 2 branches have been growing at an annual rate.

The sales revenue in 2010 has exceeded 200 million yuan, and now there are 6 branch factories and more than 3000 workers.

Standing at the key node of accelerating the pformation and upgrading of China's leisure and garment industry, Hu Yongkang confidently expressed that more than ten years ago, the leisure trend began to wind up in Shaxi. In the next ten years, Shaxi is confident that it will accelerate the upgrading and pformation as an example of the industry, and once again create a new leisure wind in the whole country and even the whole world.