Qinghe Cashmere Dress: Why Can It Shine Alone?

With the general downturn in the national clothing market, China has a strong market.

According to relevant information, in 2011, the sales volume of 100 large clothing stores in China decreased by 10 percentage points compared with that of the previous year, and the more than 400 clothing markets in the country were also covered by fog and haze.

Qinghe cashmere products market is starting.

When talking about the attraction and radiation of the market, Sun Lianling, director of the market management committee, said: "this is closely related to the rich and unique price advantages of the product."

He said that at the beginning of the Qing Dynasty, the products of Qinghe cashmere products were mostly "flat" shirts, trousers and skirts. Now, computer jacquard, digital printing and other products have dominated the past.

Not only that, there are many kinds of products, including cashmere coat, cashmere shirt, cashmere hat, socks, scarves, shawls and so on.

There are hundreds of cashmere products, and their grades range from low, medium and high grade to meet the needs of consumers at different levels.

The price of cashmere products is even more desirable. Taking the same style and the same grade pure cashmere sweater as an example, the price of the city shopping mall is twice as high as that of the Qinghe market.

The popularity of the series of cashmere products and the popularity of high-end clothing has attracted more and more shoppers to patronize.

Especially consumers in big cities such as Beijing and Tianjin, or come in the form of community or group, or drive by car.

In December 2nd, more than 20 customers of a unit in Beijing came to Qinghe cashmere products market after group buying. After entering several stores in the North District, they bought more than 70 thousand yuan cashmere sweaters.

Not only direct customers coming from far away, but also wholesalers.

A few days ago, I met a wholesaler from Chengdu and asked if he could make a profit from Qinghe wholesale cashmere products in the market. He said: "here is not only the product rich, the choice is large, but also the price is cheap. Take the pure cashmere sweater of my clothes wholesale" Yi Shang "brand as an example, the sales price in our local shopping mall is 1980 yuan, and it can be wholesale in less than six yuan or seven hundred yuan in Qinghe market, which left a considerable profit margin for our wholesalers.

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Entering the market of Qinghe cashmere products, we find that many high-end products are available here. Many new cashmere products have been opened in the market. Most of them are pure cashmere products. They are not only pure in texture but also have different tastes in cashmere products.

I met a tourist who had just come out of the new era of high-end products Museum. I saw her carrying a few bags in the bag. In the face of the author, he said with a smile, "wearing such a cashmere sweater, ugly people will be three points in the United States, so we bought 6 pieces at a stretch, so that the whole family can be beautiful."

Many ordinary stores have also added cashmere products, and the clothes are fashionable and fashionable.

"This is the new model launched by the market research and development center. It is very popular this year. It has sold more than 50 pieces today."

At a store in the southern market, the salesperson pointed to a long neck sweater and told the customer.

Creativity and innovation are the key to decide whether the industry can continue to develop.

According to the characteristics of Qinghe County cashmere industry and the actual needs of the enterprises, the market management committee has established the "ru" Cashmere art and design center, and invited the Dr. Jia Xizeng, the chief designer of the dyeing and finishing department of Tsinghua University, the chief designer of Lu Wang, and the design director of several clothing designers of the Shanghai design company. This year, more than 300 new products have been released, and 80% have been adopted by enterprises.

"Only originality can go far."

Market management committee director Sun Lianling said that in the past, Qinghe's cashmere deep-processing enterprises mostly used foreign styles, and when the products were put on the market, the latest styles in the field came on the market again.

Now with the original products, Qinghe cashmere products market has become the birthplace of the fashion trend. Qinghe cashmere products have gone all the way to the whole country.

Orville cashmere products set a record of 100 thousand yuan a day in retail sales. The brand sales of Yi Shang brand increased by 7 times to 200 thousand, not only by increasing sales, but also by 10% more than in the past.

Since the winter, some cashmere products such as Yi Shang, Hua Jia Na, Bei long and Mi Xuerong in the market have been sought after by consumers.

In November 27th, a wholesaler from Shenyang bought more than 80 thousand yuan of goods at belon.

He said cheerfully: "Qinghe cashmere brand is very famous in Northeast China. The 200 cashmere shirts purchased for the first time were sold out in half a month."

The strength of enterprises and merchants determines the vitality of the market.

This year, through the establishment of quality collection areas and preferential policies, the market actively encourages large numbers of well-known brands to enter or establish provincial or above agents in Qinghe, so as to form a place for brand convergence.

At present, there are many famous brands such as Erdos, deer king, Shan Shan, Zhen Bei, and fur dog in the market, which have promoted the popularity of the market.

While introducing famous brands, the county also actively fostering its own brand, setting up the concept of big textile and taking the road of brand product serialization.

For this reason, the government subsidized the establishment of Qinghe cashmere brand store in the field, and provided the formalities agency business for the enterprises participating in the selection of famous trademarks and national famous brands, and subsidized 50% of the formalities cost.

The introduction of a series of preferential policies has aroused the enthusiasm of enterprises to create brands.

"Hua Jia Na" is a native brand of Qinghe River.