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Maintain The Healthy Development Of Leather Industry And Put An End To "Second Landlord"

2011/12/15 9:20:00 357

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The 15th Chairman Meeting of Zhejiang Garment Market Professional Association was held in Hangzhou. At the meeting, the chairmen from the provincial garment market reached an agreement that the market would strictly control the sublease rate of shops and eliminate "second landlords".

"The higher the sublease price, the more adverse to the development of the retail market." Qianjiang Clothing Commodities market Zhang Weilian, the general manager, said, "In the past, our market sublease rate was nearly 60%, and the price was three times and four times of the original price. Now we have introduced a price limit policy. If the price of a shop that both sides are optimistic about exceeds the price that both sides are willing to accept, then we will not go through formalities. The specific price of sublease can be consulted by the intermediary department first."

"The problem of booth sublease is a double-edged sword. On the one hand, sublease can activate the market, and on the other hand, because cost It is too high, raising the price of the goods and losing the price advantage. " Yang, Deputy General Manager of Road and Bridge Commodities Market, believes that. "Appropriate sublease is the vitality of the market. Sublease is better than the" second landlord ". Ren Youfa, chairman of Haining China Leather City Co., Ltd., believes that" we do not allow the existence of the "second landlord", but we allow sublease, because the "second landlord" has greatly increased the cost for operators and the long-term market development Very unfavorable. " According to him, if someone is found to be the "second landlord" in the management of Haining Leather City, the market will stop the lease agreement with him the next year and will not renew the lease.

Build a market and live an economy. At the time when the commodity market is becoming more and more mature, the leaders of the leading markets in the province are discussing how to improve and upgrade their management. "Our Xinchang woolen sweater rabbit hair market is densely populated, so it is impossible to look for plots to transform around, and we think it is not feasible to transform in remote areas. And it is even more unrealistic to transform in other places." Qian Jiang, a staff member of Xinchang woolen sweater rabbit hair market who attended the conference, said, "thousands of business households, how to relocate the original buildings? If the popularity of the original buildings has dissipated, how can we get together again? Re cultivation is a long-term process, which is a realistic and long-term problem. "

Zhejiang Zhili Children's Wear City also faces the same problem. Lu Feng, the representative attending the meeting, believed that the reconstruction of the market on the original site would ensure the progress and not affect the normal operation. For the resettlement of business operators, the market listened to the opinions of most business operators and made a commitment to carry out reconstruction in three phases during the lease period, and solve the problem of temporary rental housing for business operators. It is expected that all the reconstruction of the market will be completed in July 2012.

How to upgrade the management of the market that has been transformed and upgraded? The clean and beautiful shopping environment and good shopping order of Qianjiang Clothing Commodities Market have been unanimously recognized by all the bosses. The management mode of household representatives implemented by the Road and Bridge Commodity Market has also been recognized by the CEOs. "We are running for business representatives in the whole market, and business representatives can come to us through business representatives to let them participate in management with us. At the same time, they help us to promote industrial and commercial, tax, fire protection and legal knowledge," said Deputy General Manager Yang.

In terms of business strategy, the traditional clothing market began to graft the network economy. According to Ren Youfa, Haining Leather City is currently preparing to build an e-commerce platform. "We welcome online merchants to develop with us. They can sell goods from the market online. Come in, open a store on my platform, and rent free for the first year."

"In the future, the market transformation and upgrading will take two paths. The traditional market can only take off with two wings, one is the wings of technology network, and the other is the wings of traditional logistics and modern logistics." Zhu Haoquan, chairman of Hangzhou Sijiqing Garment Group, said.

"As a basic aspect of the market, the clothing market is rising steadily, and is gradually innovating and transforming," said Lv Zhenhua, Secretary General of Zhejiang Marketing Association.