Men'S Underwear Is Popular &Nbsp, And The Momentum Is Very Fast.

Men's underwear is changing quietly.

Shopping malls

This year, men's underwear is very

In addition, men's underwear this year is more evident in material.

The material of cotton is basically replaced by all kinds of materials.

For example, modle (also known as beech wood fiber), cashmere, silk, and even polyester fiber, viscous fiber, nylon and other synthetic fiber composite material.

Some high-end consumers prefer underwear made of special materials, such as warm underwear made of cashmere.

Underwear with silk material is designed to be a shirt, and can be directly worn outside the underwear to match the coat.

These underwear are worth a lot, and the price is 2000 yuan per set.

"Men avoid entering" to "men come in".

In the past, the underwear area of a shopping mall can definitely be said to be "free from men". Women's underwear is always embarrassed by men.

But now the situation has changed, not only underwear brand popular "men and women mix and match", and many brands have specially opened a special sales of men's underwear counters, not long ago, the admiring brand opened the men's shop at Hangzhou Tower, the men's vest, underwear and thermal suit were all the same, so that men had the urge to go to the underwear store.

Compared with the past, men's underwear is becoming more and more popular in underwear stores.

A brand underwear store even puts men's underwear in the front of the store.

Salesmen say that sales of men's underwear are rising year by year, especially this year, the new underwear in autumn and winter sells better than women.

"Compared with women, men pay more attention to the quality and comfort of underwear.

The newly released new men's underwear has been seamlessly designed with special stitches in the knees, elbows and armpits, with special attention to wear and comfort.

Men's underwear has become a new profit growth point. In 2011, the sales of men's underwear increased by 68% and sales volume approximated to 300 million yuan.

More and more brands are also willing to increase the development and design of new products on men's underwear.

In today's underwear brand exhibition, the leading actor is already a male product. At the exhibition site, more than half of the booths are all kinds of men's underwear.

No wonder people in the industry feel that the "spring" of men's underwear has arrived.