A Product Agent Purchasing A Manufacturer
The swallow is an agent who has represented magpie company's products.
(Note: here magpie is not the hot net friend magpie of the business strategy forum), six years later, swallow bought the factory of magpie.
The following is an important message that swallows swallow up Magpies in chat rooms. Exclusive reports! Love songs: Excuse me, swallow, as a product agent, what is the best way to choose when choosing the industry or even the specific products? Swallow: acting as a product agent, many decisions were made when confused.
For example, I choose to make electronic products, not because of the high profits of electronic products, nor because there are many ready-made customers on hand, but because they know more about these products, and don't spend too much time learning.
So, I am walking this way in a confused way! Love song: Oh, you mean, at the beginning of our business, we'd better start with products or industries that we are familiar with or have special features? Swallow: basically, every ordinary person is like this, and he has also intervened in a casual industry and succeeded.
However, I am also one of the ordinary swallows. Love songs: after choosing to intervene in an industry, the next step is to be specific to the specific products of the industry. How do you choose the products you want to operate? Swallow: as an agent or distributor, we must do our best in choosing products.
For example, many electronic products, which are required by national or international requirements, must have various safety certification. Some may not have too many thresholds because of their particularity.
Then, as dealers or agents, customers will be asked questions, because customers often want to find factories directly.
Therefore, we should consider clearly whether the products sold are wholesale or small.
If it is batch, it is best to choose low threshold and various additional conditions.
If it is retail, it doesn't matter. It's best to choose a relatively valuable one, and the factory is not stingy to pick up such small bills.
Love song: Oh, I see, talking with Mr. Jun is better than giving a bird's nest. When choosing products, entrepreneurs should consider the problems that may happen later in the marketing process.
選擇那些門檻高的,像各種安規認證的產品,客戶當然是找真接的生產廠,因為他們才能為自己的安規與質量負責嘛,你經銷商能負的責太有限了嘛! 燕子:聰明!就是這意思! 情歌:聽說您當初是十萬塊錢創業的?有何秘訣嗎? 燕子:哪有什么秘訣啊?咱燕子家族就一個特點:一點一滴叨來新泥,窩里窩外都是血汗啊! 情歌:呵呵,看來燕子大師還蠻保守的喲! 燕子:不是保守,是怕我的那一點點發家史微不足道,惹來笑話啊! 情歌:不用謙虛了,直接透露一點點吧!大不了等下我走的時候,不要你送我燕窩了! 燕子:我當初有兩個想法,一是直接找知名品牌,因為他的牌子響,不用我宣傳,我都能比較方便推銷啊!好處自不必多說了,可是這類企業不會看上我們這種10 萬的小商家啊!代理協議一簽,要百萬身家才可拿到授權書哦!人家都不理你!那么我選擇
The second idea is to find a company that does not sell very well. It may be that in order to expand sales volume, they are eager to have agents to share half of them and occupy the market.
As soon as I wish, I found magpies very quickly.
At that time, their factories were only open for two years, and sales volume was limited, and output was limited.
Because Magpie is in Shanghai, and we swallow in Guangdong, South and North, just to make up for the shortage of both sides.
Magpie generously agreed to our sales request, and we agreed to help magpie occupy several advantageous hills in Guangdong.
Love song: magpies don't want your million dollars? Swallow: of course not.
Because I told magpies that our Swallows had a good publicity advantage in Guangdong, and we could help them push their products to every corner of Guangdong.
And the exhibition fees, advertising fees are not the burden of the head office, swallow can do it themselves! If a year is not effective, voluntarily reduce the agency level! Love song: Yes, the agent's entrepreneurial enthusiasm and entrepreneurial strategy are very important.
You are really exhibiting? Swallow: of course! We have invested a lot of manpower and material resources with the limited number of customers on hand.
Every small sum earned is invested in the operation of the company.
We participated in the exhibition, we invited someone to do online marketing, we built websites, we printed product catalog, we made our own small company, we received the orders of big customers.
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