Outdoor Brand Columbo Officially Launched The Concept Of "Light Outdoor".

December 16th,

The so-called "light outdoor" means

With the improvement of people's living standard and the increase of income, the urban people are eager to get out of the city of the cement and forest, breathe fresh air into the open air, and make a short trip, so that the exhausted soul can do a Relaxing Yoga.

Over the past two years, China's outdoor brands have mushroomed.

Quanzhou's wood woods, Lei Su, Tian Po Lun, San Fu Lai, Katie Shi, etc.

In the field of traditional sports products, competition is fierce, homogenization is serious, market is mature, and the threshold is higher. Many enterprises aim at the emerging outdoor products market.

According to the data provided by an outdoor Asia exhibition, sales of outdoor sportswear and equipment in China were only 100 million yuan 7 years ago, and sales of outdoor products are expected to reach 60 to 8 billion yuan by 2010.

Industry experts predict that China's "big outdoor" market is on a rising trend. The outdoor sports equipment market will grow at a rate of 50% per year, and the market will exceed 10 billion yuan.

In the near future, the guidance issued by the general office of the State Council on accelerating the development of sports industry will also occupy a considerable proportion in the capacity of the two trillion sports market in 2020.

The development of China's outdoor brand can be traced back to the 90s of last century. From this period to 2001, it was the groundbreaking time for the popularization of outdoor sports brand in mainland China. From 2002 to 2005, China's outdoor products began to expand rapidly, and the mid-range brands of Europe and America were also expanding in this golden age, preempting sales channels to seize market share. In 2008, China's outdoor goods market was developing steadily, and the total number of brands reached 415, compared with that in 2007, an increase of 9.16%, of which domestic brands reached 151, and foreign brands 264.

It can be said that China's outdoor sporting goods industry is a new industry in the nurturing stage. It is on the eve of rapid development. With people's admiration for outdoor life, the outdoor products market will have a good development prospect.

However, in the competition of homogeneity in outdoor products industry, many enterprises have begun to explore the way out of specialization, life and fashion, and find a breakthrough in differentiation.

The concept of "light" for outdoor equipment launched by KOLUMB is a new attempt.