Why Does Sports Shoes Sponsor NBA's Enthusiasm?

After 148 days of suspension, NBA The labor and capital The negotiations ended in reconciliation, and the new season will begin in the United States on December 25th (Western Christmas). As the Quanzhou brand increased the strength of signing NBA players during the shutdown period, the return of NBA players meant that the Quanzhou brand had already made a profit and was about to climb again.

"We choose players not to see how famous he is, but whether they agree with PEAK. brand Spirit and assertion. PEAK CEO Xu Zhihua said that signing morrow and Mr ray Klee is the kind of temperament and potential that they can see and create infinite possibilities in the future.

In addition to PEAK, the current signing of NBA active players in the country. motion The brand also includes Lining, Anta, Jordan, 361 degree, Lu You and so on. The restart of NBA matches is undoubtedly good news for them.

Jordan, 361 degree and Lu You just joined the Quanzhou brand of NBA camp this year. Before signing the Rockets' Hayes, Jordan didn't have its own star. Jordan company official said that after signing Hayes, there will be plans to sign NBA players. Just recently, Jordan passed the approval of the Shanghai Securities Regulatory Commission, which means that the recent listing of Jordan in A shares is a foregone conclusion. It is foreseeable that Jordan will play a bigger role in the marketing of NBA resources after listing. Another sports brand in the same city is 361 degrees. This year's signing of Kevin Le Fu is a surprise to the industry. Because before that, the image of badminton equipment has been impressed by domestic consumers for 361 degrees, and basketball has always been their bias.

Some experts believe that the influence of NBA events in the world is beyond the "World Cup", any other special events can not match. Borrowing NBA is the first step for Quanzhou brand to move towards the world. Quanzhou brand will go step by step to realize the dream of brand internationalization.