The Eighth China Clothing Brand Annual Awards Will Be Announced Soon.

Carrying the brilliance of the brand, witnessing the growth of the brand and undertaking the responsibility of the industry -- the annual award of the Chinese clothing brand (hereinafter referred to as the "grand prize"), with the persistent exploration of the past seven years, has made great efforts to build the attention of the Chinese clothing industry.

The concept of "annual brand" is the finishing head.

Wang Zhuo, Secretary General of the China clothing association, told reporters that the eighth annual award of the Chinese clothing brand of Jack has inherited the essence of the first seven "awards", shouldering the mission of future change, and constantly adjusts and innovates through a series of links such as publicity, appraisal and so on, striving for fine-tuning.

In the past seven years, the "grand prize" has become the highest platform for many garment brands to self examine and interact with each other, and has become the highest honor for clothing brand recognition and pursuit.

According to introduction, in the past seven years, 43 brands have become the winners of the award, 90 brands have been nominated, and thousands of brands have been mentioned. Their lineup and influence are increasingly strong, which has played an important role in promoting the development of Chinese clothing brands.

"In particular, the popularity of original brands has greatly improved among consumers, social and business sectors, and has played a positive role in promoting and enhancing their brand image."

Wang Zhuo said.

Wang Zhuo stressed that the biggest change of this year's award is the first time to put forward the concept of "annual brand", that is, the award-winning brand of the Chinese clothing brand annual award is collectively referred to as the "annual brand".

With this concise and clear concept, we have been promoting the propaganda and promotion system of the "grand prize" brand as a leader, and joined hands with well-known social media.

He also pointed out that in order to promote the development of China's garment industry and the upstream and downstream industries and meet the demands of the whole industry for the "grand prize" activities, this year's "Grand Prix" has set up five special awards, namely, the promotion awards, the support awards, the manufacturing awards, the business awards and the Beauty Awards.

So that the "award" covers the manufacturing brand in the field of textile and clothing.

The evaluation system breaks through the original system.

It is reported that the nine prizes of this year's award are still in the traditional sense of style, value, marketing and other awards for terminal retail brands, and their continuity will not change.

In the strong evaluation system of the "grand prize", the current "grand prize" always adheres to the principle of market inspection, follows the objective laws of market changes, and sets up more authoritative "commercial coverage statistics", "consumer behavior analysis" and "recommended list of industry experts nomination", thus building a more convincing competitive platform.

At the same time, it is worth mentioning that the current "final review conference" mode will also break through the inherent rules of successive sessions, and select the "annual brand" of the awards in the form of group review meetings and field visits.

At present, the initial evaluation of the "grand prize" has ended. The list of nominations for the award-winning brands is being audited and sorted out by PWC company. The results of the preliminary assessment will be announced soon.

According to the introduction, in order to achieve 100% fairness and fairness, nearly 100 industry experts participated in the voting this year, and investigated nearly 100 shopping malls, specially sent people to count the existence of clothing brands in each shopping mall, so as to get more accurate coverage rate of single clothing brands in the National Mall.

For consumers, the form of one to one questionnaire survey is still more direct and objective.

Finally, all these data will enter PWC's most scientific weighted statistical system, and the final result must be the best verification of market inspection principles.

It is reported that the "awards" provided and involved in the brand reached more than 2700, and eventually 27 brands will be lucky enough to win nominations.

At that time, these nominated brands will enter the assessment stage of intense and critical quality inspection and spot checks, and will receive the final judgement of the final assessment in March 2012.

Referring to the final assessment results, Wang Zhuo, Secretary General of the China clothing association, regrets that because of the very strict evaluation of the "grand prize", the brand that has been nominated every year for the past seven years is ultimately unqualified because of the failure of the final assessment.

Some seemingly small problems can lead to the eventual loss. Some brands are only 0.08 points.

He said, the market test is very cruel, once become an annual brand, it must be very perfect, at least the quality is no problem.

As long as there are problems, there is no chance.

However, Wang Zhuo told reporters that whether the brand that won the award finally or the brand that did not win the prize is very much recognized and valued by the "big prize". Although some brands have been actively striving to win the prize, and even failed to do so for seven consecutive years, they do not doubt and complain, but still appreciate and support the "big prize", because the "grand prize" has become the best opportunity for self detection, combing and upgrading the brand.

It is the recognition and recognition of the clothing brands inside and outside the industry that the value and significance of the "grand prize" can be reflected. It is the persistence of a scientific and fair evaluation system that makes the "big prize" credible today.

We firmly believe that the "Grand Prix" will go further and ultimately achieve the brilliant goal of promoting the Chinese original brand to the world.