FTC Leads The Pformation And Upgrading Of China'S Garment Market And &Nbsp, Creating A New Era Of Fashion Industry.
Interview with Chairman of Guang Bai group, chairman of Guang Bai World Trade Liuhua Trading Center Co., Ltd., Xun Zhenying, President of Guangzhou business association.
From the old exhibition hall of Canton Fair to FTC.
gorgeous
Butterfly change, but also the steering group of Xun Zhenying of Guangzhou group, became the tide maker of Guangzhou fashion industry.
When it comes to how FTC, which is about to officially open, will actively promote the upgrading and pformation of China's garment industry, chairman Xun elaborated on the future of FTC from the aspects of layout, functional characteristics and business strategy.
Be able to take office
FTC will become a model of industrial pformation and upgrading and brand incubation base.
Clothing times: Guangzhou Liuhua business circle has been leading the Chinese garment market for more than 20 years. But with the large market of Humen, Wenzhou, Yiwu, Zhuzhou and so on, its market size and influence are far less than before. How did Guang Bai group analyze and deal with it before wading in the business circle?
Xun Zhenying: we have made a thorough investigation of the current situation and problems of the Liuhua clothing business circle, and it is based on a more profound understanding that we are determined to make FTC a model for upgrading the garment industry and become an important force to drive the breakthroughs in the development of the Liuhua business circle.
As we all know, Guangzhou's professional market for Guangzhou and even the whole province and the whole country.
Economics
Development has played a very important role.
However, due to historical reasons, quite a few parts of the specialized market in Guangzhou are characterized by "scattered, weak and small". Nearly half of the specialized markets have limited development space due to hardware and site constraints, and there are hidden dangers in fire fighting. They have adverse effects on regional traffic order, social order, urban management, environmental protection and environmental sanitation, etc., and are still at the initial stage of modern logistics development, which is not compatible with Guangzhou's march toward a modern central city.
The market of Liuhua business circle has been developing for more than 20 years, although it has advantaged advantages, it is also facing severe challenges. Its original advantages gradually weaken, such as the weakening of cost advantage. With the increase of land rent and labor cost in Guangdong, the price competitiveness of the former Liuhua business circle has been greatly reduced. In the Internet age, the fashionable style has been spread all over the world overnight, and the function of the original fashion window of Liuhua business circle has basically been lost.
Liuhua business circle is one of the largest wholesale distribution centers in the country. The original distribution function of "quantity", the industrial expansion based on replication, and the original mode of currency trading are the obstacles for its development.
Faced with the changes and pressures of these markets, FTC must change its thinking, differentiate its position, and make efforts to upgrade and upgrade.
Industry marketing experts also believe that the upgrading and pformation of the business center in the business circle must be a good opportunity for the upgrading of Liuhua business circle.
"Clothing times": the FTC project has attracted wide attention from governments, society and apparel industry at all levels. How did FTC break out and build a strategic height to lead the pformation and upgrading of China's garment market?
Xun Zhenying: the process of urbanization is like a magnificent symphony, playing the brilliant music that shocked the world.
Vigorously promoting the upgrading of the textile and garment industry, and actively creating a prosperous circle of international trade and prosperity of textile and clothing, and making Chinese brands international are the dream of many Chinese enterprises.
With the overall strategy of "innovative country" launched by the CPC Central Committee and the State Council, the Guangdong provincial Party committee and the provincial government put forward the comprehensive implementation of the important strategic plan for building an innovative Guangdong. The Guangzhou municipal Party committee and the municipal government put forward the orientation of building the "National Central City" and "international trade center". The Yuexiu District government made it clear that "maintaining the original professional market business"
atmosphere
At the same time, Liuhua business circle must develop to the high end.
FTC, on the basis of the long history and thick cultural foundation of the Canton Fair, is advancing with the times and innovating, forming a "double trade development" business mode, introducing the high-end elements of design and brand, and integrating the international and domestic high-end resources with the natural advantages of Liuhua business circle and the driving force of Guang Bai group. It will effectively drive the high-end elements of clothing industry to the Liuhua business circle, effectively improve the bottleneck of the development of Liuhua business circle, and make FTC a model and brand incubation base for the pformation and upgrading of professional market, and guide the development and upgrading of the whole garment industry of Liuhua business circle and even China, and boost Guangzhou into a national central city and an international fashion capital.
Landmark rising
FTC integrates deep value accumulation and powerful functions into a furnace.
The clothing times: FTC, as the site of the Canton Fair, has far-reaching significance in many aspects. How does the fashion oriented FTC deal with the relationship between history and the future in pforming the old pavilion?
Xun Zhenying: paying close attention to the value accumulation of Liuhua Pavilion is an important point for us to build FTC from beginning to end. Our basic train of thought is that we should advance with the times, blend with characteristics, and develop in the long term under the premise of reverence and inheritance of history and culture.
As one of the symbols and focuses of Liuhua business circle, the Liuhua exhibition hall of the former Canton Fair has precipitated the influence and value of "China's first exhibition" in the past 34 years, and it pioneered a win-win cooperation platform for domestic and foreign merchants.
Countless enterprises have gone abroad from Liuhua exhibition hall and created countless wealth legends.
In fact, Liuhua Pavilion is not only a place for trade, but also a spiritual home for success and emotional support.
What we undertake is not only a commercial project, but also a responsibility for history, the present and the future. It is the spirit of our project to carry on the mission of the Canton Fair from glory to glory again, to inherit the history of Commerce and trade, to promote the business culture, to innovate the business spirit, and to lead the development of business circles. "Honesty, innovation and win-win" is the spirit of FTC.
FTC is a business card project supported by the municipal and district governments. It is fortunate that the old Canton Fair of the national foreign trade window has been pformed into a unique and exclusive market leader. Reasonable industrial layout and perfect business matching and huge market capacity will surely become China's commercial landmark and market leader. It is committed to building an international, high standard and multi-functional clothing trade and Exhibition Center to adapt to the strategic upgrading and upgrading of the garment industry in the future, and to lead the upgrading, development and prosperity of the Chinese fashion industry.
"Clothing times": FTC is determined to become the benchmark of China's garment industry. In the new economic era, it serves as a model to guide the upgrading of China's garment market, and its market positioning, format layout and supporting functions.
Management
What are the characteristics and advantages of the strategy?
Xun Zhenying: FTC owns 150 thousand cubic meters of building volume, makes use of the scientific layout of the ten major pavilions of the old Canton Fair, and rationally organize the flow of people logistics. The traffic lines are clear and convenient. It is an excellent carrier for the modern clothing wholesale Exhibition Center.
FTC according to the characteristics of the various venues and floors, there are women's wear trade area, men's wear trading area, boutique dress area, leather shoes industry zone and international brand area respectively, and equipped with 4000 fashion T publishing area and 2000 garment design center, which laid a solid hardware foundation for the upgrading of FTC.
FTC's soft power has injected new impetus to the pformation and upgrading of the business circle. By establishing brand operation center, we can help enterprises in the upgrading and pformation of FTC to establish "brand operation system" and quickly establish sales channels in China.
Actively building up China's fashion brands, carrying out all-round brand design planning, brand terminal management, brand operation management and other training services, truly meaning the famous brands that can be well known all over the world; the fashion news publishing center, with the power of the professional authoritative platform to gather media, invite the radiant media to be stationed in it; the establishment of the international designer club and the independent studio of the designer connects the famous designers and designers from home and abroad to the FTC fashion platform, and fostering the FTC international fashion discourse power.
Through the penetration and expansion of soft power, FTC will truly become an international platform for the pformation and upgrading of China's fashion industry. It will become the global fashion authority center and become the world's international fashion trading platform and fashion publishing and fashion design center. It will help Guangzhou become the world's sixth largest fashion city and become the world's most influential clothing new product wholesale and trading center.
Li Shi is strong in garrison, providing international management services; establishing strategic partnership with ICBC Guangdong branch business department to provide financing and guarantee business; the first designer independent studio provides design consultation and consultancy service; international standardized logistics service breaks industry boundaries and creates a smooth logistics service environment for merchants; pboundary management as a property management system implementation; entity store and shop dual driven innovative business mode, FTC seize the opportunity of electronic commerce; international food and beverage matching, converging well-known international chain restaurant and service providers, with a total area of 15 thousand square meters, all supporting facilities are applicable to international standards, so that guests from all over the world enjoy business trip. Powerful and perfect function supporting FTC escort, the only real estate service company CBRE in Fortune 500 enterprises.
Trade and trade double drive
FTC mode provides strong boost for Guangzhou to build an international fashion capital.
"Clothing times": FTC stands at the forefront of the industry to seek breakthroughs, and the blueprint for pformation and upgrading is inspiring. As a development operator, how can we ensure that the goal can be achieved?
Xun Zhenying: first of all, we put social responsibility in the first place and pay attention to the long-term interests of shareholders. FTC is located in the leading position of Liuhua business circle, and has the aura of the 100 Canton Fair. For example, simply pursuing business efficiency maximization is the general way of business. As long as simple decoration and investment will bring huge profits to enterprises.
However, FTC is not a general commercial project. It is a mission entrusted by history. It is a heavy duty entrusted by governments and society at all levels. We are willing to increase hundreds of millions of dollars in investment, plan, design and decorate according to the requirements of the international modern large-scale exhibition and Trade Center, and constantly adjust and upgrade, or even postpone the opening of business. Late rent collection has laid a solid hardware foundation for making FTC a benchmark and demonstration base for the pformation and upgrading of China's garment specialized market.
Secondly, the FTC project pforms the traditional market centered product as the center of the brand, and takes the brand as the center. With the purpose of simple rents, it changes to build the brand platform as the main position, positioning accurately; with the high-end brand wholesale, brand display, brand order, joining agents as the main business, e-commerce and retail as the subsidiary, the introduction of fashion brand operation agencies, boosting the upgrading and pformation of the garment industry, and innovating the pattern of garment professional market.
It is a high-end international exhibition and trade platform integrating exhibition, trade and comprehensive services.
Integrating China's apparel industry and integrating its deep clothing brand resources into a high-end garment market in China.
Completely change the past clothing professional market pure distribution function, the original trading mode, to copy the low end industry mode.
Positioning embodies the principle of "four definite", that is, it must conform to the positioning of Guangzhou as a national central city and Trade Center; it must conform to the requirements of Yuexiu District's economic construction and planning, play a leading role; it must conduct differentiated operation around the Liuhua business circle, embody the characteristics of modern trade and brand incubation, and play an exemplary role; we must combine the social benefits and economic effects organically and take the initiative to shoulder social responsibilities.
Third, global clothing manufacturers and wholesalers with strong strength, innovative spirit and expansion will be attracted by FTC's unique space environment and modern business environment, and its advanced layout, perfect commercial matching and huge market capacity. It will first be stationed in FTC.
At present, there are nearly 1000 merchants and brands entering Chinese and foreign clothing businesses, and the first phase has been basically completed.
It is now the two time for merchants to launch the shop of Pai Wang and leather goods, which is favored by customers both at home and abroad.
Fourth, the positioning and business strategy of FTC has been widely recognized by governments and markets at various levels. Domestic and foreign designers and fashion designers are coming together to discuss cooperation matters. The four state-owned banks have come to discuss financing settlement cooperation.
These are enough to prove the soft power of FTC.
Clothing times: as a brand new format, FTC responds to the call of the government to lead the whole industry to upgrade and pform. What positive effects will it bring to the convection flower business circle and even the national garment industry?
Xun Zhenying: the business mode of FTC will be a breakthrough to the traditional wholesale market mode of our country, promote the new changes in the professional market, promote the upgrading and development of the garment industry, and strive to change the age of hundreds of millions of shirts for an airplane, and create a new era of fashion and fashion.
Guide Liuhua business circle from a single distribution function to design, innovation, brand and other high-end elements, so as to promote the overall upgrading of the garment industry, enhance the international status of Chinese clothing, and also boost Guangzhou's goal of achieving "international business center".
Building a comprehensive international trade exhibition platform with the functions of landmark, trade and exhibition and integrated services, will strengthen the deep communication between China and fashion, enhance the status of Yuexiu and Guangzhou as an international trade center, and boost Guangzhou into a new international fashion fashion center.
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