UGG Official Network Full Of &Nbsp; Trademark Holder Poked The Mystery: E-Commerce Has Not Entered China

A sudden gust of north wind made countless "beautiful frozen girls" have to turn their boots out to keep warm, which also made the hot UGG sold in the past two years.

However, a press survey found that many Chinese online websites claiming to be UGG were not only very "heartbeat", but also shouted "fake" on the website to teach consumers how to distinguish true and false UGG.

Recently, the head of UGG China market said that DEX enjoys the exclusive right to UGG trademark.

"UGG official website" has many names.

On Baidu, we can get more than 1 million 680 thousand of the relevant information immediately by searching the keyword "UGG official website".

Open these "UGG Chinese official website", "UGG China official website" and "UGG official website".

After entering the website, the customer service staff immediately opened the dialog box to communicate, and the service was meticulous. Most of them had 400 global customer service calls.

Reporters found that these websites with "China's only authorized official website" have almost all the warm tips on identifying the authenticity of shoes on the web pages, and the cultural introduction of UGG brand sources, making these online trading platforms look very lifelike.

Look at the price. The UGG snow boots on these websites are priced at around 500 yuan. Some products, which are under the slogan of "anti season promotion and special delivery", are sold at a minimum price of only 108 yuan.

This is a big difference compared to the products that are frequently priced at $two hundred or three hundred a pair on UGG's official website.

"We are the official website of Chinese, authorized authentic agents."

A customer service officer who claimed to be UGG official website told reporters that the reason why the price was low was that the purchase channel was the list of excess production in China's OEM factories.

Most of the Internet outlets in China are counterfeit.

However, in an interview with the media, UGG trademark holder Deckers Outdoor Corporation official said: "at present, we do not authorize any company or individual in China to sell UGG products through e-commerce platform.

According to our data, most of the UGG snow boots sold through the Internet in China are counterfeit.

The official said that UGG has only one official website in www.uggaustralia.com in the world, "there are only 10 entities in the mainland of China, and a few cities in Beijing and Shanghai.

There is little discount on the snow boots in the shop, the basic price is more than 1500 yuan, and the discount is too low.

Yesterday, the reporter went to the UGG world's only official website and found that UGG's authorized retail outlets in China were almost entirely located in various shopping malls and department stores in Hongkong and Taiwan.

At present, no information has been found on authorized retail outlets in mainland China on its official website.

Controversy UGG

Insiders said that the trademark "UGG" has been controversial. "Deckers (dexex) has seized UGG brand names in many countries around the world. In 1996, it registered the UGG trademark in China, requiring other brands that contain UGG could not enter the market of the registered country."

These people said.

However, in Australia, the associated snow boots manufacturers jointly established the association to defend themselves.

They say Australia is the country of origin of UGG, and Australian manufacturers have made this kind of boots for decades, including products sold to the United States, which should turn UGG into a generic name.

Subsequently, the Australian court maintained UGG as the general name of the commodity.

In the US and Holland, the court dismissed the claim that "UGG" is the generic name of goods, maintaining the validity of "UGG" as a single brand trademark.

Reporters in Jingdong mall, Dangdang and Taobao mall and other well-known e-commerce platform search "UGG", found that all three websites have UGG sales.

And the price is not cheap, basically more than 1000 yuan.

Input UGG on Taobao, search related treasure 230362 pieces.

It is not unusual for Taobao to purchase "UGG" and "Taobao".

From the sales record, a good online shop can sell dozens of pairs per day.

On the Jingdong mall, the reporter saw a snow boots marked "Merino World UGG". Its brand description is basically identical with the introduction on UGG official website.

The explanation given by Jingdong mall is: "UGG snow boots sold by Jingdong mall are not UGG snow boots sold in stores. They are not the same brand. We have the relevant authorization certificate of UGG which we sell."

In Baidu encyclopedia, the basic information on UGG column reads: "UGG", the 3 words, especially the SHEEPSKIN BOOTS from Australia, is a general term for a class of shoes, not just a brand.

This description of UGG is corroborated with the introduction of several flagship stores selling snow boots in Taobao mall.

Trademark holder: using law to crack down on Torts

In this regard, in the media interview, UGG trademark holder DEX company said that some snow boots brand in the promotion if the use of UGG trademark, DEX company will pursue corresponding legal responsibility.

"The relevant brands have violated our exclusive right to trademark, and some of their rhetoric in Taobao mall is inaccurate, which is biased against facts."

DEX company official said, for the infringement of the strike will spare no effort to cooperate with the relevant departments, take corresponding legal action to combat.