Wenzhou Government Acts As Babysitter In The Process Of Pformation And Upgrading Of Shoe Enterprises

Twentieth Century, 70s, Wenzhou

With the continuous maturity and development of the industry, the technological level of the shoe leather industry in Wenzhou has been improving continuously, and has gradually gained recognition both domestically and internationally.

Red dragonfly and Italy 100 years famous enterprises and domestic elite schools jointly built science and technology laboratory, completed more than 10 leather shoes technology improvement, applied for 16 national patents; Augustus shoes industry and the Chinese Academy of Sciences Institute of physics and Chemistry Research Institute successfully developed "antibacterial" leather shoes, become the only Chinese shoe industry to get "anti bacteria identification" enterprise; giant one group, Jindi shoe industry laboratory, become the first batch of Wenzhou area Zhejiang inspection and Quarantine Department officially recognized enterprise laboratory.

At the same time, Wenzhou shoe enterprises participate in the formulation of industry standardization is also increasing.

Kangnai, AOKANG, red dragonfly, Tamar and Augustus five shoe companies have participated in the drafting of 6 standards of the international footwear industry ISO/TC216 technical standards, including the antibacterial, sole bending and harmful substances limits of shoes. This is the first time that Chinese shoe enterprises have participated in the formulation of international standards.

The main capital flows into the stock market (12/14). Some stocks cut off their meat and run away. They must regret that the sudden rise is likely to come to the gospel of investors unexpectedly: the stock market is saved! The Wenzhou shoe leather industry now has many kinds of public service platforms, such as public technology research and development, public inspection and testing, public logistics, public display, public information and so on, which meets the needs of the development of the industry.

The national footwear quality supervision and inspection center approved by the State General Administration of quality supervision, inspection and quarantine and the State Commission for Discipline Inspection and supervision (national certification and accreditation supervision commission), integrates scientific research, development, standard setting and training, serves thousands of enterprises every year, strictly controls the quality of the footwear industry in Wenzhou, and the "technology service platform for leather footwear SMEs in Wenzhou" has been awarded the national science and technology innovation fund of science and technology, and has promoted the technological development of the industry by promoting the major achievements of industrial pformation and upgrading and good technological maturity.

In addition, there are Wenzhou's trade platform for Russia, "Wenzhou shoes products" foreign trade early warning demonstration point, Wenzhou shoe leather industry association set up talent workstation, China (Wenzhou) International leather and shoe material shoe machine exhibition and other platforms.

The Wenzhou municipal government cherished the honor of hard won "China Shoes Capital" and promoted the pformation of China's shoe industry. In November 2010, Wenzhou launched the "shoe leather" industry in the whole industry through the action plan of pformation and upgrading of the shoe leather industry, and encouraged key leading enterprises to take the lead in striving for international brands.

At present, the whole industry has 3 famous export brands in China, 7 famous brand products in China, 75 famous trademarks in China, 2 exempt from Chinese export commodities, and become the highest concentration brand in the same industry.

The shoe and leather industry in Wenzhou also takes the specialized network and the characteristic market with the characteristics of Wenzhou as the main line. Through the form of "small commodities and big markets", we use the resources of overseas Chinese, which are all over the world and a large number of warm businessmen, to build a sales network that spreads all over the country and leads to the world.

More than 40 enterprises have established companies and offices overseas, opening more than 1000 counters.

Russia's usurusk economic and trade cooperation zone led by Kangnai group, the Pang Sheng Industrial Park invested by the Ouhai Nan long tannery, and the "shoes capital of Nigeria" built by the haw shoe industry are beginning to show social and economic benefits.

At the same time, the leading enterprises in the industry take the "Wenzhou famous shopping center" as the unified symbol, relying on the main channel of the department store industry, "embrace the group" to open up new domestic market, and promote the pformation and upgrading of the industry.

At the same time, the Wenzhou municipal government actively encourages and promotes enterprises to carry out system certification and product certification such as ISO9000, ISO14000 and SO18000, so as to promote the development of resource-saving, clean and eco-friendly enterprises.

At present, Wenzhou shoe making enterprises generally use carbon fiber infrared tubes, energy saving motors, water-soluble adhesives and other energy-saving and emission reduction products, and achieve good social benefits.

The base is the foundation of the development of foreign trade, and the platform is the key to building a base. Deepening the construction of public service platform is the core of the construction of export base.

We will further intensify our efforts, innovate our methods and improve our mechanism. Relying on the industrial advantages and agglomeration advantages of Wenzhou shoe leather, we will unswervingly and unswervingly grasp the construction of public service platform centered on creative design centers, comprehensively promote the pformation and upgrading of the shoe leather industry, and realize the sustained and healthy development of foreign trade.