• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Taobao Market Is Now An Ant Soldier: One Day Business Is 4 Billion 380 Million.

    2011/12/15 10:37:00 16

    One month after "double 11" promotion,

    TaoBao

    The Department has come again "double 12".

    The difference is that last time, the big sellers of Taobao mall, which were popular in Alibaba in recent years, were the main players of the Taobao mall.


    The hot selling story is the same.

    First minutes after 12 zero, Taobao online also had 2 million 700 thousand users online, and 2 million 780 thousand pactions in 1 hours.

    Turnover

    Up to 475 million yuan. "

    melt gold

    "Speed is 5 times that of the world's holy land of Dubai in the same period.


    Ant ants on Taobao


    On the day of singles' day, the Alipay system was tested, and the peak traffic of "double 12" led to a short period of partial blocking of payment interface at the beginning of the activity.

    Alipay insiders revealed that sales promotion for first minutes, singles day paction record is 55 thousand, and "double 12" is 63 thousand strokes.


    Alibaba technology sharing platform said that unlike the previous peak value fluctuating many times, "double 12" after the morning peak, the daytime flow is also very high.


    This proves the strength of "ants and soldiers" in the Taobao market.

    In fact, most merchants in Taobao market only take part in 50%~60% products discount, which is obviously not a purely price attraction.


    The total paction volume of "double 11" Taobao mall is 3 billion 360 million yuan.

    The Taobao market has set a 4 billion 380 million yuan on a single day.

    Many shipments exceed "double 11".


    A big seller of Taobao mall said he was surprised by the enthusiasm of small shops in the fair.

    Because there are more merchants, price competition is more intense, profit margins are relatively thin.


    Many of the big sellers of Taobao mall have also been very successful.

    For example, 3000 pieces of mask are sold in 1 minutes, seven of which is snapped up more than 1200 pieces in 1 hours.

    Green box CEO Wu Fangfang revealed that they only had 1 stores in the fair, but the income from single store was not weaker than last time.


    The promotion of Taobao fairs began last year, and its date is set in December 21st. This year it will be divided into two waves of "double 11" and "double 12".


    Why did they launch two big promotions in a month? Alibaba group said that the main reason is that the Spring Festival is early this year, and that the traditional commercial areas are the promotion season at the end of the year. The Taobao bazaar must take the initiative to take the lead.


    An electric business executive said, "double 12" can foster Taobao bazaar and maintain traffic flow.

    Because this year, the topic of interest distribution between Taobao mall and market has been widely concerned by the industry.


    Promoting new platforms and new businesses may also be an important idea for Taobao.

    A group buying industry executive believes that this promotion, Juhuasuan, which is newly independent and separate, is clearly a favorite. Taobao tries to infiltrate more local life services through it.


    Juhuasuan is in the limelight.

    According to Taobao's data, 1152 hours of group buying went into a 24 day rush hour, with a single day trading volume of 282 million yuan.

    10 million 890 thousand of them came from 42 cities, such as beer, skittles and other life service orders, and 10 thousand tickets were sold for movie tickets.

    Surprisingly, Taobao real estate channel has become a big seller, with a turnover of 1 billion 200 million yuan per day, and more than 150 participating countries in the country, with a total of 957 housing units.


    E-commerce promotion addiction?


    Taobao has made two big promotions in a row, "double 11" and "double 12" two days.

    With the follow up of other appliance manufacturers, the online shopping promotions throughout the November to December have made consumers feel overwhelmed.


    B2C insiders say that the appearance of "double 11" and "double 12" has helped the whole business define the annual sales promotion season.


    Before that, there was no special promotion season for electric commerce. Although there was a tradition of promoting new year's day and Spring Festival in traditional commercial areas, it was rather low season for it.

    Now, through the industry "people ignition", the pulling effect is very significant.


    In other words, this can be seen as a whole food business to the traditional business format to grab food, but also to meet the demand of electric business enterprises at the end of the year.


    Businessmen in Taobao bazaar have explained their needs with their actions.

    Reporters learned from a number of sellers, before that, many market sellers jointly asked Taobao to organize promotional activities, "before the double 11 for mall merchants, the market also needs such an opportunity."

    Even a number of sellers in Xiamen bought their own generators for the purpose of power outage.


    A senior seller of Taobao said that the sales promotion was apparently aimed at grabbed a chance to enhance the visibility and scale of its own stores, and could choose more profit margins to participate in the product.


    But he also said that successive large-scale promotions would also have an overdraft effect on consumption.

    Frequent short - term sales and the resulting ups and downs will make businesses tired and increase logistics and other follow-up pressures.

    And the accumulation of impulse spending during the big promotion period will bring higher refunds rate and other problems.


    In addition, substantial promotions have different effects on different businesses.

    An unnamed brand director of the Amoy brand said that for the pure panning merchants, a large sales promotion could attract a lot of traffic and purchasing power; for the big businesses that were crossing the two environments, the excessive sales promotion could bring another kind of harm.


    Li Chengdong, an analyst at Pidu network, believes that after the stage of simple pursuit of momentum and scale competition in the industry, Taobao and other electric business enterprises can consider changing the way of the whole class "group charging" in the future, and choose to promote sales according to the vertical category, which is more needful and sexual, and also diverts unnecessary congestion.


    In response, a number of Taobao sellers agreed, "such a large-scale promotion, business year to participate in a more appropriate."

    • Related reading

    Luxury Brand Remarried To Hisense Plaza &Nbsp; Sunshine Department Store Was Hurt.

    Mall Express
    |
    2011/12/15 9:51:00
    18

    Wuhou Leather City Fur Fur Big Throw &Nbsp; Only For Mixed Face Cooked.

    Mall Express
    |
    2011/12/15 9:33:00
    25

    70 Raccoon Dogs Suddenly Killed &Nbsp; Feed Traders Paid 27500 Yuan.

    Mall Express
    |
    2011/12/15 9:28:00
    10

    Buy A Fair Leather &Nbsp; Open Vague Invoice.

    Mall Express
    |
    2011/12/15 9:23:00
    26

    "Child Care" To Cover &Nbsp; Men'S Walking Street Peddling Fur Clothing.

    Mall Express
    |
    2011/12/15 9:13:00
    9
    Read the next article

    Shengze Oriental Market: "&Nbsp", Sales Volume Enlarged.

    A "good quality, beautiful, comfortable, soft, drape and wrinkle free" fabric, "the card Dan king", although it sounds old-fashioned after its name, but after weaving technology has been improved, it has become one of the fabrics selected by merchants everywhere in Wujiang after the China Eastern Silk Market.

    主站蜘蛛池模板: 中文字幕亚洲综合久久| 囯产精品一品二区三区| 亚洲一区精品无码| 182tv成人午夜在线观看| 欧美欧洲性色老头老妇| 国产高清一级片| 亚洲欧美日韩精品专区| 91成年人免费视频| 欧美日韩免费大片| 国产精品一线二线三线精华液| 亚洲成人第一页| 青青草原国产视频| 最近2019中文字幕mv免费看| 国产欧美专区在线观看| 久久婷婷五月综合色欧美| 韩国精品欧美一区二区三区| 日本免费精品一区二区三区| 国产xvideos在线观看| 中国大陆高清aⅴ毛片| 精品一区二区三区在线观看| 天天成人综合网| 亚洲欧美校园春色| 手机在线看片国产| 暖暖直播在线观看| 国产乱人伦AV在线麻豆A| 两个人看的www高清免费观看| 精品国产系列在线观看| 天堂…中文在线最新版在线| 亚洲欧洲另类春色校园网站| 四虎永久在线观看视频精品| 最近免费韩国电影hd免费观看 | 四虎成人精品一区二区免费网站| 丰满年轻的继坶| 福利姬在线精品观看| 国内午夜免费鲁丝片| 亚洲av永久精品爱情岛论坛| 中文字幕人妻无码一夲道| 精品亚洲成a人片在线观看| 国精品无码一区二区三区在线蜜臀 | 好吊日免费视频| 亚洲日韩中文字幕在线播放|