Seven Wolves Entering The List Brandz2012 The Most Valuable Chinese Brand 50

Hua Tong Ming Lue (Millward Brown) released 13 BrandZ morning 2012 most.

Compared with the MSCI China Index in the past 14 months, BrandZ is the most valuable China.

Some of the trends in WPP BrandZ's last year's report include:

China shifts from manufacturer to innovator

Online and fast selling brands rise significantly

Income growth and rapid expansion of the middle class

Consumers' brand awareness is gradually strengthening.

Brand rise

Despite the struggles of the world economy in 2011, the total market value of the 50 strong brands increased by 16% to 325 billion US dollars, slightly higher than the 5% of China's economy.

Income growth has made Chinese consumers more familiar with brands and more discernment.

For Chinese brands, trust is becoming a particularly important factor, especially for fast selling brands, because Chinese consumers are willing to spend more to buy the brand they trust.

Therefore, the importance of brand in China is unprecedented.

Chinese brands strive to build their brand status more widely in all cities.

Online and consumer driven brand growth

In 2011, China Mobile, the world's largest mobile operator with 600 million subscribers, continued to lead the list with the brand value of $53 billion 607 million, while the remaining two to five were occupied by ICBC, China Construction Bank, Bank of China and Agricultural Bank of China.

Fast fading brand has become the main force of this year's list, and they have led the growth of the top 50 brands in China.

Grain and oil producer Fulin gate increased by 138%, making it the second fastest rising brand, and dairy giant Mengniu rose two to eighteenth with 66% growth.

It turns out that seven of the ten fastest rising brands are fast food brands, including liquor, food and dairy products, clothing, retail, pharmaceuticals and beer.

In China, Internet users are expected to have 485 million households, and the population is relatively dispersed. The Internet is very important, which is evident in this year's list.

In the past year, due to the rapid development of social media, China has become the largest social media market in the world, which challenges advertisers, governments and society.

As an Internet portal with 220 million users and 86 million messages per day, Sina has become the fastest rising brand this year, with a significant growth of 244%, making it 15 in the rankings.

Baidu, the largest search engine in the world, has grown by 67% in brand value, one of the fastest growing brands.

Baidu is committed to building a strong relationship with consumers, thus becoming the highest value brand for brands, which is part of the financial value that is entirely driven by brand equity.

For the first time this year, the top three online brands were listed on Renren (social networking site), Ctrip (online travel website) and Sohu (Internet portal).

Brand awareness of Chinese consumers

As China's consumer income grows and brand recognition becomes more and more important, brand is becoming more and more important in China, especially in the field of fast consumption. This is reflected in the list of top ten brands.

Adrian Gonzalez, head of China's Greater China region, said: "the role of brand is growing in China. More and more mature consumers in China will rely on brands to make purchase decisions.

China is rapidly changing from a manufacturer to an innovator, and this year's huge growth in new media brands is showing this change. "

The growth of many brands in this year's top 50 list is alarming, indicating the tremendous influence of Chinese brands and their potential impact on the global market.

The most valuable Chinese brand 50

When evaluating telecommunications companies, we cover those businesses that are concentrated on such categories, including telephone, wireless, cable and Internet.

Consumer perception of brand determines brand value, because brand is an organic combination of business performance, product delivery, positioning clarity and leadership.

This methodology is the same as the annual BrandZ's most valuable global brand 100, and the most valuable global brand 100 has been in its sixth year.