Many Brands Enter The Children'S Clothing Market &Nbsp; The Era Of Industry Chain Competition Is Coming.

Following Metersbonwe's announcement that it will be next year

At present, the reasons for the above decision are not clear, but the same as a listed company, it may be of reference significance to look at Semir's pcript.

According to the performance data released by Semir, in the first three quarters of this year, the income of the two brands of Semir and balbala increased by 26% and 48% respectively.

Semir's brand growth slowed slightly.

For the United States, although the city's fashion brand ME&CITY launched the KIDS series for children's fashion in 2009, it once tried to make it into a separate children's wear brand, which injected new products into the company.

Let's take a look at the wedding birds. Although the brand of the brand has filled the gap of the wedding bird in the children's clothing market, its identity has many similarities with ME&CITYKIDS.

The Shanghai Brad fashion company, which runs the brand of Lu Lu, is a wholly-owned subsidiary of the wedding bird. Before the announcement of the news birds' children's wear, the position of Brad is actually "the fashion sports brand that combines three categories of men, women and children's clothing".

More and more brand homogenization is still very serious. Even if we choose to expand the industrial chain, how to achieve differentiation is still a big problem.

Just like shoes themselves, some terminal brand stores will find that their styles are very similar. After removing the brand, they will feel that they are left with no differentiated shoes themselves.

Of course, product differentiation is not achieved overnight, but a highly artistic work.

Many shoe companies are hard to find in the product itself due to resource constraints of R & D, design, equipment and talent.

As more and more shoe companies begin to set foot in the electricity supplier industry, online services have gradually become the key step of brand image.

The consistency between offline terminal store services and online services also reflects a cultural concept of the brand itself. Just like many people like to drink Coca-Cola, the taste is not much different from that of other cola, but consumers still love the former, because drinking is not a carbonated drink but a psychological experience of American culture. Coca-Cola is the embodiment of brand culture rather than the great temptation of the product itself.

In fact, apart from the United States and the news birds, there are also a large number of foreign trade processing enterprises in Fujian, such as Shishi, Guangdong, Dongguan and Foshan, to make full efforts to enter the children's clothing market in 2012.

It is undeniable that the concentration of children's clothing industry in China is not high enough, and is still at the initial stage of branding.

Children's clothing is a great opportunity for the listed companies to improve their performance or the pformation of OEM enterprises. However, there is an old saying in the clothing industry: capital strength is the patron of brand development.

Fujian Jinjiang children's clothing brand planners told reporters: "now the rapid response to the market has become the key for many enterprises to upgrade. More and more shoe companies have joined the expansion army of children's wear brand industry chain, which shows that the children's wear brand market is huge, but once the information is lagged behind, it will soon be disconnected.

But imitation has always been a common problem among Chinese people. We are often tempted or even confused by appearances.

When the industry chain competition is in full swing, smoke four, blindly follow suit and implement multi brand parallel development.

But everything is not a crash course. Long term development strategy and brand planning are very important for the healthy and orderly development of the industrial chain expansion, that is, the framework must be accurate, and the direction will not derail.