FFANY New York Shoe Show: China And The US Are Leaders In The Footwear Industry.

FFANY New York Shoe show Last week's performance was optimistic. The talks with Asian footwear manufacturers confirmed this. This is an important news. The reasons are as follows:

About half of the world's leather is used to make shoes. Leatherwear 。

The United States is the world's largest footwear market, and FFANY is an important part of the east coast. Exhibition 。

China is the largest footwear manufacturer in the world.

More than 90% of shoes sold in the United States come from China.

The United States is China's largest supplier of animal skins.

It is estimated that China buys 200.000-250.000 skins from the United States on average weekly.

Obviously, China and the United States are leaders and trend leaders in the industry.

FFANY shoes show people feel that the shoe industry is now aware of the problem and knows how to deal with these problems. Therefore, the most difficult time has passed, and the current task is to adapt to the new situation.

How to adapt to the new situation? Although consumers do not want to pay higher prices, the price increase of footwear products is still inevitable (prices of raw materials, wages, energy prices and so on). It is believed that the solution lies in innovation and development of new products. The trend of new products must be created. The price of new products can not be compared with the previous prices (these products did not exist before). So as to minimize the complaints caused by rising prices. It is said that Nike has taken the lead in adopting this method.

The world economy is plight, which makes consumers more cautious when shopping, and consumers' current impulse to buy is greatly reduced. This means that when you see a pair of beautiful summer shoes (looking beautiful at the store), consumers are unlikely to buy them right away, but wait until the weather gets better. For the same reason, consumers may not buy their winter boots in summer or fall, but wait until the weather gets really cold and when they need them. This requires different methods of production and distribution.

The footwear industry covers all kinds of shoes, not for leather shoes alone. But if the overall opportunities for footwear are better, the opportunity for leather shoes will be better.