Haikou'S Convention And Exhibition Industry Meets The Golden Age &Nbsp; This Year There Are Nearly 10000 Kinds Of Meetings.

The change seems to have started inadvertently. In recent years, it has entered a high level in Haikou. Exhibition More and more this year, more than 60 events have been held. Especially in the four quarter, China's sports tourism fair, China Forest Tourism Expo, China International Leisure Industry Fair, China (Haikou) yacht Economic Forum and other high-level exhibition activities have been stationed. This is unthinkable a few years ago. Even visiting various exhibition activities has become a tourist item for some tourists. "This change appears to be casual outside the people's Republic of China. science The concrete embodiment of development decision in economic life. This is the most successful marketing of a city. As the center of the international tourism island, the popularity of our city is getting higher and higher, the quality of the conference tourism market is getting higher and higher, and the corresponding economic effect and the corresponding effect are reflected. Repercussion It's getting bigger and bigger. " Many industry experts said in an interview with reporters.

Industry linkage effect of MICE industry

Internationally recognized Convention and exhibition industry's pulling effect is about 1: 9, that is to say, the revenue generated by the exhibition industry will reach 900 million yuan per 100 million yuan of direct revenue. The development of exhibition economy has promoted the further improvement of the hardware and software facilities of Hainan's tourism industry. The industry with such a high pulling effect has made Haikou harvest in the warm winter, the hotel rooms are full, and the revenue from communications, spanportation, decoration and other industries has increased.

The exhibition industry mainly includes 4 aspects, namely, conferences, exhibitions, competitions and incentive tours, involving more than 20 categories and more than 250 industries. The interaction between exhibition and tourism can make full use of local tourism resources, optimize the combination of social resources, drive other industries to develop faster, and bring more guests and more consumption to the tourism industry, prolong the stay period of guests, and increase the utilization ratio of facilities and facilities in the off-season.

At present, Haikou Convention and exhibition has developed into four main types: conferences, exhibitions, sports activities and festivals. In the first three quarters of this year, there were more large-scale conferences and events in Haikou. The leaders of Haikou Tourism Development Commission were very familiar, such as "2011 Haikou Golf and tourism thematic forum", "2011 Haikou air tourism product promotion conference", "2011 Hainan's" China Tourism Day "and Haikou green slow motion leisure system activity ceremony," Haikou Cup "international tourism Golf amateur competition," sunshine Haikou Inter City Golf Tournament "," China Haikou 12th Five-Year plan outline and major investment project conference "and so on.

Haikou's tourism and wedding industry has also been developing rapidly. After successfully hosting the 2011 Haikou hot air ball Festival (H1) and the China balloon challenge, it also launched a series of "impression banquet, 10000 people's blind date" in conjunction with Jiangsu TV's "never forget" blind date show, making a big wedding wedding market and creating wedding honeymoon destinations.

In addition, the theme of "Haikou Red Culture Tour" and "summer vacation, Haikou! You can't!" and "cultural tourism special train" are also launched.

The success of these large-scale events has attracted extensive attention from business leaders, celebrities and tourists at home and abroad, and has also promoted the development of tourism in Haikou. In the first three quarters of this year, Haikou received 5 million 860 thousand overnight visitors at home and abroad, an increase of 8.3% over the same period last year. The total revenue of tourism is 5 billion 700 million yuan, up 9.5% from the same period last year. The rapid development of MICE industry has attracted many businessmen to invest in Hainan and promote the economic and social development of Hainan.

Striding forward to the South China Convention and Exhibition Center

Despite the rapid rise of Haikou's Convention and exhibition industry, the Haikou Exhibition Industry Association said that Haikou's exhibition industry is still short of talents, especially the lack of professional talents who are proficient in exhibition design, understand international practices and know how to organize and plan. The main business of the exhibition company is single, and there is not enough preparation for exhibition planning, design, decoration, standardized service and other product development and supply. Tourism, spanportation, commerce and other related service industries are not high in service level, and are not in harmony with the development of MICE industry. The effective cooperation between exhibition activities and international exhibition companies is few.

According to reports, the province's industrial and commercial registration of the exhibition business scope of 2788 companies. Most of the enterprises are engaged in conference activities and advertising design activities related to exhibitions. There are few enterprises engaged in exhibition business activities, about 15. In the first half of this year, only 8 of the exhibitions were over 20 thousand square meters. Besides, most of the exhibitions in the province are local exhibitions. Some of them are labeled "international", "Asian" and "national", but because of their lack of characteristics, their appealing power is not strong enough.

In addition to the unique climatic conditions, Haikou has 131 kilometers of coastline, volcanic hot springs, rivers and lakes, and other superior natural conditions. It has more than 60% of the historical and cultural resources in the province. As a province's spanportation, commerce, culture, education and medical center, the function of the city is relatively perfect. Deng Xiaogang, standing committee member and deputy mayor of Haikou Municipal Committee, said that under the new situation of building Hainan international tourism island and promoting cultural development and prosperity, Haikou should give full play to its advantages in tourism resources combination, inject cultural elements, enhance cultural connotations, and jointly build a Qiong North tourism destination featuring business tourism and special tourism. Haikou will gradually build a special tourism product system, which is composed of eight major tourism products, namely, MICE tourism, sports and leisure tourism, cruise ship yacht tourism, sports and health tourism, tourism, tourism, culture and tourism.

In 2008, the Haikou Municipal Committee made a plan to speed up the development of modern service industry, placed the exhibition economy in the important position of Haikou's economic development, and made clear the goal of the development of the exhibition economy. By 2011, Haikou held 50 exhibitors with more than 1000 scale domestic exhibitions, and 5 international exhibitions and conferences exhibiting overseas enterprises, so that Haikou became one of the famous business exhibition centers in the country.

In order to enhance the development level of Haikou Convention and exhibition industry, the Haikou municipal government issued special opinions on accelerating the development of Haikou's MICE industry in 2009. It decided to set up a coordination management leading group of MICE industry, and set up the Coordination Management Office of Haikou Convention and exhibition industry, which is responsible for the unified management and coordination of the Haikou exhibition industry.

Sheng Yun said that the Haikou Convention and Exhibition Center will give full play to the geographical advantages of the central city so as to run small exhibitions, especially the people's livelihood exhibition. We should improve the supporting facilities and do a good job in catering and super catering services. At the same time, the development of entertainment and other diversified businesses will facilitate functional spanformation. From the service exhibition to participate in the organization exhibition, to the new Hainan International Convention and Exhibition Center to hold exhibitions.

The Haikou Spring Tourism Festival starts from December 24th to the Lantern Festival in February 6, 2012. More than 50 international performances will become another reason to attract tourists. Haikou Tourism Development Committee predicts that in the fourth quarter, Haikou will be able to exceed 8 million visitors throughout the year under the impetus of a series of exhibitions, events and sports activities. The total revenue of tourism is expected to achieve two digit growth.

Haikou Convention and Exhibition "Twin Towers"

Sheng Yun, general manager of Haikou International Convention and Exhibition Center, witnessed the gradual development of Haikou Convention and Exhibition Center and Haikou Convention and Exhibition Center. Haikou Convention and Exhibition Center has become an important support tower for Haikou exhibition industry.

Haikou Convention and Exhibition Center is located in the golden section of Binhai Road, Haikou. It is bounded by Haikou Bay in the north and Wan Lin Yuan in the East, with a total construction area of 32500 square meters. It was built in December 1999 and completed in December 2002. After the opening of the Haikou Convention and Exhibition Center, it was running to auction and auction because of its gloomy business. In 2002, there were only 7 fair exhibitions.

In August 24, 2005, the municipal government decided to be handled by the municipal SASAC, and spanferred the rights of production (shares) of Haikou Convention and Exhibition Center to Haikou Tourism Investment Holding Group Co., Ltd. In September 2005, after taking over the exhibition center, the Group invested nearly 3 million 600 thousand yuan to complete the maintenance of the facilities and facilities inside and outside the exhibition hall, vigorously open up the exhibition market, focus on cultivating exhibition brands, participating in the planning and undertaking of the exhibition, and so on, so as to revitalize the exhibition center. According to statistics, in 2010, the Haikou International Convention and Exhibition Center held 61 commercial exhibitions and events, with a total area of 1 million 690 thousand square meters, with a turnover of 54 billion 100 million yuan.

"Compared with last year, the number and scale of the exhibition of Haikou International Convention and Exhibition Center is even higher. More than 60 events have been held this year." Sheng Yun said that after holding the World Toilet Summit and the world sanitary ware and sanitation equipment exhibition and other large-scale exhibitions, the Haikou International Convention and Exhibition Center will also hold large-scale exhibitions such as Wushu exchange conference, ocean forum and so on. Among them, the seventh China Art Association fine art exhibition of Chinese painting will be held in from December 22nd to 25th, and will be a state-level calligraphy and painting exhibition. In addition, Haikou Convention and Exhibition Center will also take advantage of its advantages to organize roller skating competitions and other sports events.

In November 25, 2009, the Hainan International Convention and Exhibition Center project with the landmark of Haikou broke ground. It looks like a giant ROC that spreads its wings. It also looks like an ancient creature from the undersea world, which is situated on the west coast of Haikou. The project is invested by Tianli group. The total floor area is 119 thousand square meters, of which the exhibition center has an area of more than 70 thousand square meters.

The main venue of Hainan International Convention and Exhibition Center was put into operation in July this year. In just a few months, dozens of large-scale exhibitions and conferences have been held, including Sports Tourism Exposition and Forest Tourism Exposition. The center has become another supporting tower for Haikou's exhibition industry.

Tianli group said that it will intensify the construction of various supporting projects in Hainan International Convention and Exhibition Center, and introduce some high quality exhibition projects to boost the development of Hainan and Haikou MICE industry.

The number and scale of the Haikou exhibition surpassed last year. The proportion of large-scale brand exhibitions is also increasing, and at the same time, it is more specialized and internationalized. Haikou Convention and exhibition activities have been recognized by the exhibitors, and the exhibition industry has shown an active and prosperous trend, becoming a new highlight of Haikou's economic growth.

This year, there will be nearly 10000 kinds of meetings.

The development of Haikou Convention and exhibition industry started from the Haikou Convention and Exhibition Center in 2002, and it was 7 to 8 years later than other cities with relatively developed Convention and exhibition industry. Before the completion of the Haikou Convention and Exhibition Center, there are only 3 to 4 large-scale exhibitions in Haikou. With the passage of time, Haikou Convention and exhibition activities grew from 7 in 2002 to 53 in 2008, and the Haikou Convention and exhibition industry is growing at an average annual rate of over 20%.

Huang Qingwen, who worked in a Real Estate Company in Guangzhou, often travels to Haikou. He came to Haikou to work in the evening. He wanted Check Inn Hotel in the evening. But he drove a lot of hotels and didn't find any empty rooms. Then he asked for details. There were more exhibitions and more meetings. The hotel had no rooms to accommodate the guests, but after finding a friend for a night, he used a word to describe the current situation of the exhibition industry in South Korea: "fire".

It is understood that the number of five star hotels in Haikou this year is obviously better than that in previous years. The survey shows that the number and number of conference reception in Haikou are increasing year by year. In 2011, Haikou's large and medium-sized meetings are estimated to reach 9500, and the number of large-scale exhibitions will be nearly 100. The two revenues of the conference and exhibition will account for about 13% of the total tourism revenue of the whole city.

Nowadays, some hotels even hold three or four meetings in a day. After the exhibition, people who usually attend the meeting will choose a trip to Hainan. Under such circumstances, the exhibition not only provides blood spanfusion for spanportation, accommodation, catering, shopping, advertising and other industries, but also brings a broad source of tourists for Hainan tourism.

In the past, some hotels in Haikou were waiting for tourists to visit their homes. The number of tourists who stayed in Haikou in the past few days resulted in the difficulty of opening their hotel rooms. The number of stay guests is high and consumption is high. According to the analysis of the Haikou Hotel Association, the consumption of a convention and exhibition business guest is equivalent to 2.5 regular team guests.

Busy travel agents for convention and Exhibition

Also, (reporter Zhu Yong Intern Liu Sha) in December 7th, Hainan Medical University's teacher Li's organization colleagues went to Qionghai Guant Tong to meet and relax. As a result, many hotels did not have rooms. Nowadays, from Sanya to Haikou, whether it is a four-star or five star hotel, it is full. As long as you walk into the lobby of a high star hotel, you will see several signboards and conference signboards at the same time.

Starting from November, the high star hotels in Haikou and Sanya have already started to find a room hard to find. Many travel agencies and conference companies have entered the busiest season of the year. Hainan has ushered in the peak period of convention and exhibition tourism. Some companies have already booked up orders at the end of the year, and are also booked up after the new year's day.

Xu Kun, general manager of Sanya branch of Hainan Kangtai international travel service, predicts that this trend will continue until the Spring Festival, but it will usher in a small peak in March. It is understood that the weekly reception group of Kangtai Sanya branch has increased a lot compared with the same period last year. Many companies are organizing the exhibition tourism before the end of the year.

"The peak season for this year is early, and there are about 20 conference groups every month." Xu Kun said that the way of reception was different from that of regular tour groups, and focused more on the conference itself. The conference tour was faced with high-end customers and valued the quality and creativity of tourism products. The number of conference groups is large, providing personalized services is also difficult, the general conference group is about 100 people, and 300 to 500 people are not rare.

Many travel agencies set up special business conferences and exhibition companies for this purpose, and Hainan Kangtai is no exception. Xu Kun said that the staff of the conference company had been busy and busy, and often the front meeting team did not receive it, and then came another one.

Driven by various exhibitions, the occupancy rate of all high star hotels in Haikou has reached a new high. For example, Haikou Meritus Mandarin Hotel has entered the peak season after the national day.

With the improvement of the supporting facilities in Haikou conference, Haikou's attention to mice tourism and the more affordable prices in Haikou will attract more conference groups. Judging from the size of the conference, this year's conference group has a trend of miniaturization, mainly consisting of one hundred or two hundred member conferences and dozens of meetings.