Guangdong Shoe Foundry In The Dilemma Of "Heavy Cold" Turned Into The Era Of "No Alternative But To Spend".
In recent years, the volume of purchases in Europe and the United States has declined, and many shoe companies have rushed to domestic sales, and small and medium-sized orders have become more mainstream.
In this regard, this network has entered a number of market and business survey in Guangzhou, and found that under the "severe cold" of the European and American economies, not only domestic foreign trade enterprises sneeze, but even domestic enterprises feel the "chill".
It is reported that the weak export growth has gradually affected the domestic real economy, and a number of "unhealthy" enterprises may fall.
But for those enterprises that are "healthy" and develop their own brands, it is likely that a "vibrant" market will come into being after the cold winter.
As we all know, China's footwear industry accounts for six or seven of the world's annual output, with 13 billion pairs of shoes per year and nearly 10 billion pairs of exports.
I went to Xicheng
footwear industry
The base found that although many shoes, but low-end production, processing, imitation or proxy products, more independent intellectual property rights and independent brands less; small workshop, low price competition for the market, the large scale, high technology of large enterprises.
This year, the United States and Europe are in poor economic condition. North Africa is affected by Libya.
Warfare
The impact has led to a sharp reduction in the number of guests who come to Guangzhou to purchase footwear, and European guests who have always paid attention to design and detail and are very generous have become more and more calculating.
Therefore, for many domestic small and medium
Shoe enterprises
For example, the sales of footwear this year is undoubtedly a poor year.
November is the peak season for shoe industry in November, but at present, there are only 3~4 container exports per day, and sales are only at the beginning of this year.
Under the economic downturn, many foreign merchants are unable to pay the goods, resulting in the backlog of the producers.
Price war is emerging one after another.
The fate of Guangdong's foundry has come to an age of "no alternative."
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