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Snoopy Set Up A Brand Image &Nbsp; Competing For Women'S Shoes Market.

2011/12/13 9:43:00 21

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Recently, Jinli mobile phone was deeply rooted in "seeking benefits instead of quality".

vicious circle

。

Jinli mobile phone is the image of "Shanzhai machine" in the impression of consumers, and because the chain of production and operation is too dispersed, the quality of products can not be guaranteed.

consumption

Complaints are frequent and seriously affect their brand image.

In order to reverse this grim situation, Jinli mobile is willing to pay attention to advertising and sponsorship.

Blood base

。

Even though advertising is one of the ways to rapidly enhance brand image, if there is no solid quality backing, all means of salvage are useless.

Just imagine that a brand can not satisfy the most basic functional needs of consumers, that is, the tangible content of the brand can not be guaranteed. Why should we enhance the brand image? If the brand does not pay attention to the quality of products, it will be sooner or later to be eliminated by the market.

With the market competition entering the white hot stage, brand has become an important bargaining chip for competition among enterprises.

Admittedly, brand image is the personalized characteristics of the brand in the market and people's mind. It reflects people's cognition and evaluation of brand.

Good brand image can really make the brand products attract consumers in a greater depth and breadth, thereby promoting the improvement of business performance, and the improvement of business performance will also enhance the brand image, thus forming a benign cycle.

At the same time, good brand image is conducive to enhancing the internal cohesion and reputation of the society, and promoting the comprehensive strength of enterprises.

Obviously, good brand image is a favorable weapon for enterprises to compete in the market.

Many enterprises are aware of the indelible and important role of brand image in enhancing the competitiveness of enterprises. They are also starting to build brand image, and Guangzhou Pang Bo Shoes Co., Ltd. is no doubt a unique brand image building.

Pombo shoes is the sole authorized manufacturer of SNOOPY (Snoopy) brand used for adult women's casual shoes and sports shoes in mainland China. With the popularity of Snoopy's classic comic images, it enjoys the support and support of consumers, and has opened many brand image stores / cabinets in China, expanding to the surrounding blank Market.

At the same time, the company has a professional R & D design team and marketing team, and has a good grasp of product development and market movement of the brand, to a certain extent, promoted the SNOOPY (Snoopy) brand to be rooted in the well known middle and high grade shopping malls.

The after-sales service implemented by the company is always centered on customers, giving dealers the most reliable quality assurance and meeting the needs of consumers.

Obviously, these management strategies of Pombo shoes promoted the upgrading of SNOOPY (Snoopy) brand image.

As we all know, the dealer's business status is related to the brand image of the enterprise. To some extent, the distributor is also the customer of the enterprise. Therefore, to enhance the brand image of the enterprise in an all-round way, we must deal well with the relationship with the distributor.

At the beginning of the SNOOPY (Snoopy) brand store, the Pombo footwear industry will invite professionals to conduct free one to one tutoring, assist dealers in personnel recruitment, salesperson training, display of goods, and logistics management, so as to ensure that dealers do not have any worries at all, help dealers quickly move to business track, and also ensure the consistency of brand image.

So, with the good brand image of SNOOPY (Snoopy), the Pombo shoe industry will create brilliant achievements.