"Wen Shang Brand Alliance" Shoe Enterprises Seek New Attempt Of Pformation

Yesterday, the Wenzhou clothing trade association took the lead, the 32 jump fish, Arctic rookie and so on.

Yesterday's meeting established the organizational structure of the alliance, and agreed on the master plan, outline guidelines and articles of association after the establishment of Wen Shang brand alliance.

Ni Xueshan, chairman of the Arctic rookie fashion company, was elected chairman of the alliance. The rotation period was 1 years. Zheng Chenai, chairman of Wenzhou clothing trade association, was honorary chairman of the alliance.

After the establishment of the "Wen Shang brand alliance", the first thing is to conduct investment promotion activities in the whole country, to find potential shopping malls or a street, to organize a consortium to operate together and form a certain market agglomeration effect. Two, the alliance is to do a good job in docking with the bank. At present, it has formed strategic cooperative relations with Minsheng Bank Wenzhou branch, Xingye Bank Wenzhou branch and Ningbo bank Wenzhou branch, and the member enterprises guarantee each other to solve the financing difficulties of SMEs. Three, the alliance strengthens the docking with the relevant functional departments of the government, completes the service, coordination and exchange work; and four, it will form the "alliance" into a group company in the future, so that some advantageous resources of the member enterprises can be integrated and packaged to facilitate enterprises. The preparatory meeting is still attracting investment.

In early November of this year, 11 warm fish companies, such as jumping fish, Arctic rookie, federal Europe, and Shi LAN, began to build their own businesses.

One of the sponsors of Wenshang brand alliance, Pan Enkao, chairman of Wenzhou diving fish and footwear company, said that the current financing difficulties faced by Wenzhou enterprises and the pressure of pformation and upgrading such as rising raw material prices and rising labor costs need to integrate the resources of their respective brand enterprises and achieve win-win cooperation.

"A chopstick is broken gently, and ten pairs of chopsticks are firmly clumping together."

Ni Xueshan, chairman of Wenzhou Arctic rookie apparel company, said that when governments, departments and other departments were working to solve the problems faced by SMEs in Wenzhou, enterprises should take the initiative to attack, actively seek team integration, build brand strategic alliances, and enhance overall advantages.

Ma Jinlong, President of Wenzhou Economic Association, believes that the establishment of Wen Shang brand alliance by Wen Qi is a useful attempt for Wenzhou SMEs to help each other, produce and save themselves, and actively seek pformation and upgrading.