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    Chinese Shoe Companies Walking On The Cliff Of International High-End Brands

    2011/12/12 15:30:00 11

    People from Las Vegas Garth Convention and Exhibition Center.

    Huge

    Haier walked past the advertisement.

    After China's accession to the WTO, China's footwear industry has a global impact.

    Ten years of wind and rain, ten years of glory.

    In the past 10 years, China has fully fulfilled its commitments, constantly promoted reform and opening up, strengthened its comprehensive national strength, and continued to rise its international position and international influence.

    At the same time, the foreign trade friction is even more high, the domestic inflation pressure appears, if the European debt crisis can not be completely resolved, it will also have an impact on China.

    This is a worry for China's economic growth and also a challenge for China.


    Long Yongtu, vice minister and chief negotiator of the Ministry of foreign trade and economic cooperation, said in an interview recently that China's accession to the WTO dividend is long term.

    But there is no denying that great changes have taken place in today's international economic and domestic situation.

    market

    Reform oriented

    dividend

    And globalisation dividends are fading.

    The core of WTO entry is rules and openness, so as long as we give them new connotations, "WTO dividends" will continue to exist.


    Long Yong said that the rapid development of these ten years has played a catalytic role in joining the WTO and accelerated the process of urbanization and industrialization in China.

    However, we should not overestimate the role of WTO entry. This is only an external cause.

    The external cause has to play a role through internal factors, and internal and external benign interaction has formed the rapid development of China.

    Entering the WTO, promoting opening up, opening up competition, forcing competition to reform, and stimulating reform power. In the past ten years, this "road map of WTO accession effect" is clearly discernible.


    Long Yongtu believed that we should not only emphasize the existence of rules, but also emphasize the establishment of a good faith society and support our legal system with good faith society.

    In addition, we should not take the open commitments when entering the WTO as the bottom line of opening up. We should further open up on that basis, expand the scope of opening up and increase the depth of opening up, so that the "WTO accession bonus" will be further expanded.


    The "12th Five-Year plan" put forward that we must implement a more proactive opening strategy and expand new open areas and spaces.

    We should open up development, promote reform and promote innovation.

    In this regard, "I think it is still necessary to form a forced mechanism," he said. "Don't be satisfied with the status quo because of great achievements, and lose the sense of urgency of further reform and opening up.

    We can not lie on such a burden of "golden ten years" and do not carry out new reforms and opening-up.

    The two core principles of rule and opening are to persist in the next ten or fifty years.

    In this way, our country will keep pace with the times and always be full of vitality.


    The biggest case of US trade sanctions against China remains.


    Mention of the "flying mischief" that happened in 2009, and Li Yi, who has worked for several years in Jiangsu's Chang Bao steel pipe (hereinafter referred to as "Chang Bao"), still has a lingering fear.

    "The company was so shocked that it never occurred to me to eat such an international lawsuit."


    Li Yi said that the "double anti" case of China's US oil well pipe was involved in the case of about 2 billion 700 million US dollars, the largest case of US trade sanctions against China so far, and the second case against China after the Obama administration took office.


    Lawyers pay tens of millions of dollars.


    Back in April 8, 2009, when China's steel pipe merchants were busy ordering their orders, 7 oil pipe producers, including the Pittsburgh Steel Corp and Maverick pipe company, joined the United Steelworkers union to the United States Department of Commerce and the United States International Trade Commission for anti-dumping and countervailing actions against China's oil pipeline.

    At that time, the US economy was deeply in the whirlpool of the financial crisis.


    20 days later, the US Department of Commerce put the case on file.

    Chang Bao, who has never experienced such a dangerous situation, has hired two well-known law firms, including one of the four big law firms in the United States.

    But it turned out that even with such a luxurious lawyer lineup and paying tens of millions of dollars in lawyer fees, it did not gain the upper hand in this confrontation.


    Small defects in the instructions are magnified infinitely.


    When the final ruling was announced in April 9, 2010, the US Department of Commerce awarded the highest 99.14% tax rate to Chang Po and some Chinese exporters, making such a big contrast that Chang Po became trapped and depressed.


    Insiders told reporters that Chang Bao's experience was only due to a small detail "caught up."

    The domestic instructions are very simple. The instructions given by the raw material suppliers and Chang Bao are not exactly the same as the customers. The results are questioned.

    "If we want to catch the pigtail, we will be able to catch it."

    Li sighed, "this campaign" let them see what is trade protectionism.


    Enterprises are pforming in difficult times


    This "double anti" case "sequelae" is still spreading.

    Like many of its counterparts, Chang Po adjusted export strategy to Africa, the Middle East and emerging markets, and slowly moved out of the trough.


    Some enterprises headed by Tianjin steel tube chose another route to open factories in the United States.

    But the weaker private steel tube plant is struggling under heavy pressure.

    It is understood that at present, another small private steel tube enterprise in Wuxi is cleaning up inventory and equipment, and the staff from the peak of more than 300 people to more than 20 people.


    "Rookie" to win the EU's victory


    China's shoe making enterprises, which are suffering from EU anti-dumping sanctions, have recently ushered in the dawn of victory.

    In October 28th, the World Trade Organization issued an expert group report that the EU's anti-dumping duties on Chinese leather shoes violated WTO rules.


    Mei Xinyu, an Associate Research Fellow of the Ministry of Commerce, said that this marked 10 years after China joined the WTO and began to correct the unreasonable trade rules of other major trading partners through China through WTO's channel. This is a very significant progress.


    Better priced Chinese shoes have long been the "eyesore" of some EU countries, especially Italy and Spain.

    In July 2005, the EU began anti-dumping investigations on Chinese leather shoes.


    At the beginning of May 2006, the Chinese shoe enterprise defense group went to the European Union Brussels to participate in hearing the "anti-dumping hearing on shoes products".

    At the meeting, Wang Zhentao, chairman of AOKANG footwear industry, issued a viewpoint on behalf of Chinese shoe enterprises, stressing that the price of Chinese leather shoes exported to the European Union is very high, and it does not constitute dumping at all. It is also an unfair decision made by the European Trade Commission to protect its industries.

    The European Union's representative is sad.


    However, in October 7, 2006, the European Union officially launched a 16.5% anti-dumping duty on leather shoes originating in China for a period of two years.

    More than 1200 Chinese shoe companies have been shut down in the European market.


    "Let's take a lawsuit."

    In December 28, 2006, 5 companies of AOKANG, Tamar, Jin Lu, and new HK dollar and WAN Bang formally submitted the prosecution materials to the European Union Court in Brussels, Belgium.


    "Formally accepting litigation requests is only the beginning of a long lawsuit."

    Wang Zhentao and the "anti dumping first lawyer" Pu Ling dust opened the road of running for 5 years, and Wang Zhentao turned from antidumping "rookie" to "veteran".


    After several hearings, the outcome has not been reversed.

    In December 22, 2009, the European Union formally announced the extension of anti-dumping measures for 15 months, ignoring the protests by the Chinese side and most of its member states.

    Chinese enterprises have repeatedly negotiated with the European Union, and in the absence of fruit, they brought the EU to the WTO in February 2010, and finally ushered in the victory.

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