"Internet Office" Ends The "Separation Of Shoes And Clothing"

Recently, Gao Xinmin, Ning Jiajun and other members of the national informatization expert advisory committee were invited to visit Shishi, which was a solution to Shishi's information construction. It was led by the party secretary Zhang Yongning, deputy secretary of the municipal Party committee and mayor Huang Nankang.

"The competition of enterprises in twenty-first Century is no longer the competition between products and services, but the competition among information channels."

As Peter, a management guru, said, with the intensification of the competition in the brand market and the diversification of sales channels, the number of terminal outlets represented by the chain mode is increasing day by day.

The reason is that this kind of chain operation system can bring different brands together, and set up corresponding terminal stores in different provinces and cities by distinguishing different brands, thus broadening the brand choice of consumer groups.

However, in the current situation of shops rents rising, purchase prices skyrocketing and staff salaries increasing, chain stores will inevitably fall into the development gap of "winning the market but losing profits".

Brand stores are scattered in different parts of the country, like "separatist rulers", each of them is a country. Headquarters can not carry out precise unified management at any time, or even directly affect the pmission and implementation of its important information, resulting in the overall profit margin of product sales.

At this point, the introduction of "Internet Office" has undoubtedly created a new information management mode of chain stores, and this has obviously played a role in promoting the sale of touch-screen entities.

With the rapid development of Internet technology and the continuous improvement of e-commerce system, many shoe companies have seen the future of online sales, but are too rigid in the existing chain channel mode, so they have entered a blocked development wall.

The emergence of the Internet Office has solved this dilemma.

So what is the "Internet Office"? It is the abbreviation of imoInstant Messaging Office, and it is a completely free, zero cost information application system.

In this "Internet Office", all brand stores can fully realize the real-time information sharing and communication between the store and the headquarters by means of a variety of functional channels, such as text message, file pmission, electronic bulletin and so on.

In this way, the sub regional brand marketers will reduce the number of trips, and indirectly reduce the cost of the brand.

It is true that both the multi brand operation enterprise and the single brand enterprise can set up an "Internet Office" in the management of their own marketing stores.

It helps to bring all the stores together and form a platform for work communication and co operation, which helps to maximize the profits of the business or its products.

Looking at the current market, Anta, XTEP, 361 degrees and other famous brands have all stepped into the "Internet Office" mode of practice.

Among them, the development of women's shoes BELLE is attracting more and more attention.

As we all know, BELLE group has four well-known brands in China, such as BELLE, Teenmix, Staccato, and so on.

At the same time, it also has more than 30 internationally renowned brands in China.

To a certain extent, this objectively reflects the BELLE group's use of the Internet office at that time.

It not only solves the unanimous coordination of BELLE shoes in the development of information channels, but also promotes BELLE group's chain operation management to enter the high-end standardization construction.

At the same time, this has pointed out a new development direction for many domestic shoe brands and the channel informatization construction.

In the brand terminal innovation journey, we also look forward to the "Internet Office" information construction can bring more opportunities for brand development.