Shoe Enterprises Should Choose "Outside Brain" To Avoid Blind Advance And Ensure Efficient Cooperation.

Nowadays, with the ever-changing market economy and the increasingly brutal competition among peers, enterprises are eager to be precise, strong and big, and the need to establish a modern enterprise management system is becoming increasingly urgent. After all, the development of enterprises is inevitable. Management Management problems are at a loss. Or limited by management vision, it is difficult to find many potential problems at that time. The role of the external brain can be reflected at this time, and the consulting agencies with actual combat capability can intervene in the enterprise. scene Pulse analysis, situation analysis, program design, operation guidance, management guidance, skill training and on-site implementation. Coach And so on.

What needs to be particularly reminded is that although the "brain" has been highly praised by the business community, in recent years, because of the endless stream of advisory schools and the unpredictable and unpredictable means of competition in the industry, enterprises are inevitably dazzled and even blindly "obey", thus bringing about a series of headache problems such as "acclimatization" and "confusion in chaos". As the president of a shoe industry group in Zhejiang has said, how hard is it to introduce a rigorous and pragmatic consultant team?

Therefore, enterprises must be cautious when choosing the "external brain".

First, "having problems" is the prerequisite for cooperation.

The purpose of an enterprise to choose a consultant organization is to solve the problem, but the premise of solving the problem is that there are indeed problems (even potential problems), and the problems can be fully recognized.

If the business is running smoothly and orderly, employees are stable and active, and the business benefits are obvious, there is no problem that needs to be solved externally.

If there are many problems, but after the objective analysis of the external consultants, the business operators do not agree or fail to realize these problems. The introduction of the external brain is obviously wishful thinking.

If the enterprises really have problems, the operators are aware of them. But because of stubborn ideas or face saving, they are not deep introspection on the root causes of the problems. They are not calm enough to accept the solution of the problem. The timing of introducing the external brain is not yet ripe.

Many "long history" enterprises, especially private enterprises, have been unable to go up or down for many years. They are always in a state of wandering or half paralysis. The operators themselves must have problems, but they have not yet realized them, or have realized them, but have not made up their minds to change themselves. On the one hand, we want to rely on the external brain, and on the other hand, the external brain will listen to him.

For a consultancy organization, it is better not to intervene in a similar situation, because it will be very painful and will not produce good cooperation results. A strong advisory body should try to seek cooperation for the common value and common growth of enterprises managers who have potential to become entrepreneurs.

Two, the common idea is the foundation of cooperation.

The plan and design of management plan is based on certain management ideas, and the development of management ideas is based on some management concept (or management thought). Different management concepts will produce different models. Therefore, the communication of ideas is very important. This is like a pair of lovers, if there is no common outlook on life and values, it is impossible to get together, even if they come together, they will not be happy or long.

Thus, it is very necessary for an enterprise to choose an external consultant organization to carry out sufficient communication and discussion in the early stage.

What needs to be reminded is that the connection of ideas can not be solved without money.

Three, win win is the goal of cooperation.

The consultant organization chooses the enterprise to achieve self value and get the expected value reward. The enterprise chooses the consultant organization to solve the problems of management and management, promote the rapid development of enterprises, and achieve greater economic and social benefits. Therefore, the process of cooperation is the process that both sides need to get what they want. Both sides need to stand in the position of the other side to consider the problem, which requires both sides to pay for it.

For enterprises, we should consider the problem from the perspective of consultants. Consultants sell not hard work and time, but priceless wisdom. Through cooperation, enterprises get high returns. The consultant's project funds should be included in the budget of the financial expenditure and implemented decisively, rather than just like buying vegetables in the vegetable market, and simply calculating the consumption. Because it is an investment and a rewarding investment. To put it more precisely, it is to reduce the waste of real existence and invest in order to reverse the situation of operating losses and invest in order to stabilize people's minds and reduce brain drain, and to invest in optimizing business processes and achieving greater performance. Spending money equally is different from spending money on investment.

Similarly, as an advisory body, it should be fully considered in the client's position. The urgent need of customers is to think of the clients' units as the investment enterprises of their own. Appropriate and sufficient teachers should be provided for the project operation and willing to pay. We should take the actual results as the guidance and get the deserved rewards after we really help the enterprises achieve their expected goals.

Only when both sides fully realize the meaning of win win, and take the idea of win-win as the guiding ideology, take the place of each other's consideration, instead of just considering their own interests, the purpose of cooperation can be realized.

Four, suit the remedy to the case and avoid blindly advancing.

Management is for better management, management is for efficiency, enterprises must talk about efficiency, and enterprises must talk about management. But at home, the real importance of enterprise management and shouting "to benefit from management" seems to have begun after the reform and opening up, with brutal competition in the market. Therefore, the management problems have lagged behind, and even appear in a rush, dazzling, Hu Gao one pass situation.

We must know that management is a systematic project that is persevere and orderly. It is by no means a fast food project overnight. If there is no foresight thought, systematic thinking and overall planning, it will fall into the misunderstanding of "headache and medical treatment."

If an enterprise has not been able to achieve healthy development for many years, the existing problems are changeable, and brain drain is going on one after another. Presumably the difficult and complicated diseases are deep-rooted. If we want to cure it, we must have a painful process. And the relief of this pain depends on whether the business operators have enough willpower and reborn courage. Under such circumstances, enterprises and advisory bodies need to analyze calmly and patiently, and blindly engage in the "great leap forward" or drastic way, which is likely to backfire.

With the help of the external brain, enterprises should calmly sum up the experience and lessons learned over the years, and analyze deeply what is the most urgent need at present. Just like the human body, lack of more nutrition, after all, there are only three meals a day. Therefore, it is necessary to selectively and selectively absorb. It is even more difficult to say "no to China's national conditions".

As a consultant organization, we should also look at the problem from the perspective of the actual needs of the enterprise. Competition in the industry is fierce. We must not magnify problems, distort facts and blindly give drugs.

Five, results oriented, to ensure effective cooperation.

In recent years, many advisory bodies have been flickering. They promise to make money without conscience. Even young men who are less than twenty years old dare to talk to the business executives who are over 50 years old.

The fundamental reason is that the establishment of advisory bodies is too low. They dare to call themselves teachers when they understand the concept. They dare to talk with others about their business. This has to let the business community sigh unceasingly.

For enterprises, when selecting consultants, they should reach a consensus on the issue of achievement, that is, the two sides clearly consider the expected objectives. No matter experts or masters, ultimately, we must achieve results and be persuasive. For consulting firms who dare not face the fruits, challenge difficulties and bear pressure, enterprises should not easily entrust them with heavy trust.

For the consultant organization, if we want to stand out in the fierce competition, we must arm a strong combat team, constantly improve our actual combat capability, and enhance the sense of responsibility and mission of the industry service.

For consultants, they should learn to speak with data. Before they can achieve any substantial results, they must not flaunt themselves and amplify their achievements. Even if you have achieved certain achievements, you should not overlook it. This career determines that you are destined to be a hero behind the scenes.

In recent years, many consulting firms have been asking for price in order to show their strength. In this way, chances are missed. Of course, there are also some real strength consulting companies, but they do not rule out the possibility of abuse.

Arguably, the more the economic benefits are not obvious, the weaker the management of enterprises, the more the need for advisory services, and often such enterprises, the cost of payment is not necessarily generous. How to do it? It is a worthy choice to be linked to achievements. First, the payment terms are agreed through the contract, and the payment is made according to the terms after achieving certain results and achieving certain business objectives.

It needs to be reminded that the following three conditions are required:

1, enterprises must be honest and honest about their own business situation, and can not hide the truth and cover up the facts.

2, the consulting organization should have a careful estimation of the expected target of the enterprise and have the confidence and determination to challenge the goal.

3, the two sides have unified the way of data collection and accounting, and abide by their commitments and act according to the rules.

Six, clear roles, friendly cooperation

The advisory body is to guide enterprises to do business and help enterprises to do business rather than to work for enterprises. On this issue, the concept must be clear in advance.

The advisory body is not an executing agency. The real implementation depends on the efforts of the enterprise itself. As for the improvement proposal put forward by the consulting organization, once the two sides approve, the enterprise should organize its strength to implement it, and can not drag off the excuse or perfunctory. Otherwise, the ultimate waste of time and money is on its own.

Since the introduction of the advisory body, we should fully seek their opinions, listen to their analysis of facts and accept reasonable evaluation. They should not "give a good leaf to the public", and can not blindly ask the consultants to handle the "guiding ideology" that the enterprise leaders have "failed to achieve" for many years. If this is the case, the business side already has the ability to solve problems, so there is no need to introduce advisory bodies at all.

In short, the cooperation between enterprises and advisory bodies is to create value and share results together. Most of the top five hundred enterprises in the world have received professional services from consultants. As long as we are guided by the principles of "equal dialogue, friendly cooperation, positive interaction, pragmatic innovation and common growth", we will inevitably collide with brilliant wisdom sparks and bear fruitful results.