How To Pick Up The Styles And Collocation Skills Of Goods In The Autumn?

There are so many people in women's clothing stores now, and for women's clothing stores, getting goods is the key. There are many women who store their shopkeepers with instinct and experience, and sell them well. Some women shoppers also have fewer suppliers. Even if they want to match, they are also limited by suppliers. Now, how to get the styles and categories of women's clothing in the autumn?

Style matching ratio

As we all know, image, bestseller and long sale are a basic method of style classification. But how can a shop distribute the proportion of the three products?

The image section, also known as the design section, is mostly new style and strong sense of design. It has a visual I power. But the disadvantage of this style is that it has not been widely recognized by the market. Ordinary customers usually only like to see and dare not buy. Therefore, the proportion of experienced women's clothing stores will be around 20%-30%, even if there are many stores with fashionable bow collar customers, it will not exceed 30%. This ratio means that there is no image, the store is too dull, too single, and the image is much, and it is really afraid of selling. However, the main concern is that the image may be sold less, but the profit is still relatively high, so this must be.

The best selling money is also popular among customers. Best selling is the main selling force of any women's clothing store. The shortcoming of best-selling money is that it is seasonal and seasonal, and after a good selling period, no one will buy it very soon. In general, the proportion of best sellers in women's clothing is between 40%-50%, this ratio is not small. A shop that follows many customers will not be less than that. Shops are mainly concerned about the fact that because of the large number of stockings, the best sellers are the main producers.

Most of the long sales are basic funds. Such clothing is part of everyday clothing, or clothing for sale. Sales are not subject to seasonal restrictions, and sales are basically stable. However, long sales are less expensive and less profitable. The purchase ratio of these garments should be maintained at 30%-40%. Some customers have been in the store for a long time and feel embarrassed about buying nothing. Most of them are long sales.

Category matching ratio

The proportion of detailed category matching is very complex, unless your store has annual sales data to support the analysis. So today, let's just talk about the simple proportion of the three major commodities.

The ratio of loading and unloading: the purchase proportion of the upper and lower garments in the classic commercial textbooks is between 2: 1 or 3: 1. It is said that the average F level of Zara is 2.7: 1, which is for reference only.

The proportion of inside and outside clothes: underwear is generally referred to as clothing inside, and the purchase ratio of inside and outside clothes is recommended to be controlled between 1.5: 1 and 2: 1. Nowadays, customers are getting less and less to buy a single product. They must be given the choice to wear them. Many inexpensive and inexpensive ones are absolutely necessary.

Shoe bag ratio: influenced by fast fashion brand chain stores, more and more shops are starting to do all kinds of products. After all, cross selling is a clever way to improve sales. The purchase ratio of shoe bags is very difficult to determine, but from the fast fashion chain store situation, the number of shoes and clothing is usually about 1: 5.

The above is how to pick up the style of autumn clothing purchase. Purchase category matching skills, I hope you can help the shopkeeper.