2011 Home Textiles Ten Focus Events Review
Home textile industry
There are big and small events happening every day. 365 days a year, there are too many things worth doing in the home textile industry.
Inventory
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Through sorting, we feel gratified, because that pile, one piece, enough to let us see the footprints of the development of the industry -- home textile "12th Five-Year".
Plan
The release of the industry index and the issuance of home textile products guide all the efforts made by the home textile association in 2011. 4 home textile products and 60 home textile enterprises listed the top 500, indicating that the home textile enterprises are becoming more competitive.
In short, everything is moving towards the right direction.
1. home textile industry first launched industry
index
In March 11th, the China hometex index was released in Beijing. This is the first industry index of our national textile industry.
The index consists of three modules: price index, prosperity index and traffic index, which include production links, trade links and circulation links, covering the whole process of home textile industry chain, and timely reflect the changes in the market environment of upstream and downstream industries.
The index was compiled by the research team through 212 home textile enterprises, 1585 market facades and 2488 shops, covering home textile bedding and accessory products.
In July last year, the first phase of the index data has been on-line, and after nearly 8 months of simulated trial operation, a good market reaction has been achieved.
Editor's comment: the release of home textile index will help establish an authoritative and scientific price distribution system, provide reference data for enterprises in product development, industrial investment and so on. At the same time, it will also help enterprises better integrate into the global economy and enhance the bargaining power of Chinese domestic textile products to participate in international competition.
2. first spring home textile exhibition Rio
Domestic market
In April 2nd, the first China International spring summer home textile exhibition was held in Shanghai.
The exhibition focuses on the soft and beautiful fabric, attracting many cloth art enterprises from Haining and Yuhang.
The success of the first spring and Summer Exhibition proved the vitality and potential of the domestic market for home textile enterprises.
"12th Five-Year" is the upgrading stage of consumption. There is still much room for development in the home textile market, such as 1% of the urbanization population, 36 million sets of affordable housing, 12 million newly married people, and 6 million new born babies each year.
As a professional brand exhibition, the spring and summer home textile exhibition has set a good example for the industry and provides a suitable platform for the brand.
Editor's comment: it is necessary to start from the channel to say that the domestic market has vitality and potential.
For many years, the home textile industry has been exploring the importance of channels and how to expand channels.
Choosing the right exhibition platform is very important. Besides the spring and summer home textile exhibition, there are many exhibitions with different focal points, such as autumn home textile exhibition, China needle Association and Shenzhen home textile exhibition.
According to industry sources, individual manufacturers do not have much headquarters. Only by participating in large and small exhibitions every year, they can sell home textile products at the exhibition, thus ensuring profits and maintaining operation.
In pursuit of brand success today, we do not encourage such practices, but this shows the importance of such channels and platforms.
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3. four home textile achievements won the industry science and technology award.
In early July, 125 "textile lights" 2011 China Textile Industry Association Science and technology awards were publicized, and the final winners were announced at the beginning of November.
4 home textile enterprises are among them.
The project of "continuous dyeing and finishing technology for towels" jointly developed by the Limited by Share Ltd and Qiingdao University jointly sponsored by the Zhejiang and Hongsheng Home Textile Co., Ltd. and Zhejiang textile and Garment Technology Co., Ltd. were awarded the two prize of the "technical research and product development of bamboo charcoal fiber health textiles". The project of "research and development of new hemp textile materials and technical application in double faced double faced textile fabrics" developed by Nantong Dadong Co., Ltd., and the development and industrialization of hemp functional high-grade household textile fabrics and products jointly developed by Shioki Etsuko Manufacturing Co., Ltd. and Xi'an Polytechnic University were awarded the three prize.
Editor's comment: the achievements of the 4 home textile enterprises are the pride of the home textile industry. It also shows that technology plays a vital role in promoting the development of the industry.
In addition, the home textile industry is closely related to the people, and technology home textiles brings science and technology life.
4. more home textile brands to expand business opportunities in the West
In July, the laying ceremony for the first phase C of Huamao Chengdu home textile city was held in Pengzhou Industrial Development Zone.
So far, the first phase of Huamao Chengdu home textile city has been sold out.
Local home textile enterprises, as well as more well-known brands in the industry, such as mercury home textiles, red Fuji home textiles, Lan Siyu home textiles, and other first entered.
The park is located in the core area of the production Park, West sand line and Cheng Peng high-speed rail. The regional location has obvious advantages, and the future appreciation space is larger.
As the main developer, Huamao construction company joined Chengdu industrial investment group to invest hundreds of billions of dollars to build China's clothing home textile capital.
Editor's comment: what are the resources in the West that are so attractive? The cost of employing land in Sichuan is relatively low, and there are abundant cotton resources here. Clothing home textile enterprises are easy to control manpower and pportation costs.
In addition, the clothing and home textile industry in Chengdu and Pengzhou has developed relatively well, creating a potential market.
However, after all, the western market has not yet been fully developed. If the Western Industrial Park wants to be bigger and stronger, the government should cooperate actively to provide favorable policies.
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5. design competition set up sub competition system
Zhang Jian Cup 2011 China international home textile products design competition bed category Gold Award "Yi Feng"
In July 30th, Zhang Jian Cup 2011 China International Household Textile Product Design Competition (final) ended in Nantong, Jiangsu.
The contest products include 3 categories: bedding, cloth and towels. After a series of layers of screening, 3 gold, 6 silver and 9 bronze medals were finally determined.
This year's China textile design competition has been reformed and adjusted in its form. First, the preliminaries were held in Nantong, Shandong, Binzhou, Zhejiang, Haining and Yuhang in Jiangsu.
That is to say, the first thing to do is to build a stone bridge, bedding, ornaments, home textile accessories, Binzhou towel, bath towel, blanket, craft textile category, 3 professional competition competitions of Yuhang cloth art, cloth art furniture and curtain, only the products that are shortlisted in the professional contest contest can enter the second stage of the contest, that is, the final competition of the 2011 Chinese textile design competition held in Nantong, and the two is the adjustment of the organizational structure of the competition. The organizers increased the people's Government of Binzhou, Zhejiang, Hangzhou and Yuhang, and the people's Government of Jiangsu Haimen.
Editor's comment: such a reform and adjustment has fully mobilized the enthusiasm of the government in various industrial clusters, exerting the advantages of industrial clusters, leading more and more excellent home textile enterprises and home textile designers to participate in the competition, making efforts to promote the overall pformation and upgrading of China's textile industry and brand building.
At the same time, it also integrates the advantages of the major industrial clusters to design resources, and promotes the improvement of the professional design ability of the industrial clusters and the promotion of differentiated design styles.
6. China textile daily holds a forum on China's home textile brand channel construction.
In August 28th, the 2010~2011 annual forum of China's home textile brand channel construction and the Chinese media brand award ceremony was launched in Shanghai.
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7. "home textiles consumption guide" issue
In September 28th, the China Household Textile Industry Association held a press conference on the guide to household textiles consumption in Beijing.
The guide to household textiles consumption is jointly organized by the China Household Textile Industry Association to organize relevant enterprises, colleges and universities and industry experts. The purpose is to help consumers scientifically and reasonably use household textiles, so that home textiles can better serve the quality of life and promote the pformation of the mode of economic development.
The guide to household textiles consumption is guided by consumers. It introduces various general knowledge in purchasing and maintaining bed products and towel home textiles products in a graphic and easy to understand way.
Editor's comment: in recent years, the consumption of home textile products, especially bed and towel products in China has increased year by year, but there is still a certain gap compared with developed countries.
Consumption habits and consumption misunderstandings are important factors affecting consumption upgrading. The habit of changing facial tissues and scarves in 2~3 months is difficult to achieve in small and medium-sized cities in China.
Therefore, how to advocate rational consumption, healthy consumption and scientific consumption has always been an active exploration of China Textile Association, and also the significance of organizing the book.
There is no authoritative guidance for home textile products in the market. The guide to household textile consumption fills the gap and plays an important role in expanding the consumption of home textiles and promoting the development of enterprises.
The theme of this forum is "promoting the home textile brand building and improving the profitability of the terminal".
Entrepreneurs, large shopping malls, representatives, franchisees, designers, marketing experts and so on, a total of 150 people, participated in the exploration of the home textile industry status and future development of "brainstorming".
China's home textile brand influence Award for Media Awards has pushed the event to another climax.
China Textile newspaper combines dozens of media, through news survey and analysis of public monitoring data, through the fair media evaluation, authoritative expert comments, relevant leaders' discussion, 10 awards were awarded to the home textile brand.
Editor's comment: this activity is the only Media Award in China's home textile industry. It will become the focus of attention in China's home textile industry. At the same time, the award-winning brand will have an irreplaceable social influence through all kinds of mainstream media, and from the perspective of its industrial effect, the final ranking of the selected content will become a barometer of the domestic textile industry, and will become a strong reference index for the whole industry.
More than 8.60 home textile enterprises list the top 500 companies
In September 23rd, the competitiveness evaluation of China's textile enterprises was released in 2010~2011, and the list of the top 10 (20 strong) enterprises and the 500 most competitive industries of the whole industry were released.
Among them, about 60 home textile enterprises listed on the list, in the top 100 enterprises, the number of home textile enterprises almost occupy 1/5.
The evaluation and analysis of this enterprise competitiveness shows that the scale of the shortlisted enterprises has expanded, and the total profit and the total industrial output value have increased to a certain extent. In addition, the competitive ability of the enterprises with competitive advantages has improved significantly.
Editor's comment: the outstanding performance of home textile enterprises in the list of top 500 enterprises has given confidence to home textile enterprises which are in an unfavorable situation of export and unstable domestic sales, and depicts the good prospects for the development of home textile industry.
From this list, we can see that increasing R & D input and improving innovation capability are the basic guarantee for enterprises to make profits.
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9. the four executive director (enlarged) meeting of the five China Textile Association
In November 16th, the five four executive director (enlarged) meeting of the China Textile Association was held in Foshan, Guangdong. During the same period, there were five "four vice presidents", "China Textile Association dealers' working conference" and "home textile enterprises and jewelry enterprises' joint meeting".
In view of the macroeconomic situation faced by China's home textile industry and the current development of enterprises, the association has actively launched various industries.
One is to do regular work of the Association; the two is to actively use the exhibition platform and annual meetings to build platforms for the industry and enterprises to develop two markets at home and abroad, to strengthen the construction of their own brands and to enhance the endogenous driving force of the industry. Three, the association takes the home textile design competition, the research and dissemination of fashion trends, and the identification of professional skills of home textile designers as an important starting point for improving the home textile culture, guiding enterprises to strengthen product research and development, increase the added value of products and enhance the soft power of enterprises; four, attach importance to industry diplomacy and continuously enhance the international influence of the industry; five, actively build an industry university research exchange platform for the industry to integrate resources.
Editorial comment: the association is the navigator of the industry, and the achievements made by home textile industry are closely related to the efforts made by the home textile association since its establishment.
10. China home textiles industry 12th Five-Year plan release
In November, the China Home Textile Association officially announced the "12th Five-Year" development plan for China's home textiles industry. The plan pointed out that the "12th Five-Year" period is a critical period for the home textile industry to grow from strength to strength, and it is an important strategic opportunity to readjust the industrial structure and pform the development mode.
Deeply understanding and accurately grasping the new characteristics of the industry development and scientifically formulating the "12th Five-Year plan" of the industry are of great significance for promoting the sustained and steady development of the industry, helping enterprises to actively respond to market changes, and achieving the goal of changing the home textile power and completing the national economic and social development goals.
The main objectives of the "12th Five-Year" period were steady and rapid economic indicators, marked improvement in science and technology, new breakthroughs in brand building, and remarkable achievements in low carbon, environmental protection, energy conservation and emission reduction.
At the same time, it is necessary to give preferential tax incentives to the brand enterprises in terms of policies, support the construction of the public service system, speed up institutional innovation, and solve the financing problems of enterprises.
Editor's comment: the home textile "12th Five-Year" plan has been promulgated at last, which will play an important guiding role in the future trend and development of the industry.
At present, the development of China's home textile industry is full of opportunities, but it is also faced with many uncertainties at home and abroad.
It is the main task of next year's development to guide the industry to change the mode of economic development, improve the contribution rate of science and technology, the contribution rate of brand, and promote the sustainable development of the industry.
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