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"Merino" Woolen Dress Series Will Debut In 2012.

2011/12/16 19:37:00 21

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"Merino" Wool Apparel

Recently, Australian Wool Innovation Limited (TheWoolmarkCompany) and the six largest domestic companies.

High-end

Women's brand cooperation to launch a new breakthrough in the traditional "

Merino

"Woolen dress" series, the dress series will be launched in January 2012 in Shanghai Jiu Guang Department store.

Since the beginning of 2011, Australian Wool Innovation Limited has been working closely with EACHWAY, EXCEPTIONdeMixMind, ICICLE, JNBY, Chaca (ZUKKA) and white-collar (WHITECOLLAR) six high-end female brands to show the endless charm of different women.

The six largest cooperation

brand

Are famous for their unique sense of design.

melt

Remit the best and most original designer in China.

"Cooperation with the six brands once again convinced us that there is no other kind.

fibre

"It is comparable to the diversity of merino wool," said SamGuthrie, general manager of Australian Wool Innovation Limited global development. "We firmly believe that joining forces with the six brands will surely attract more Chinese women to feel the quality life of Australian Merino wool.

At the same time, we will continue to bring the trend of international wool to China and promote the development of Chinese original design.

The upcoming Merino woollen clothing series has made the wool's natural softness and plummet comfortable features to the utmost, adopting a more natural design and soft contour lines, and focusing on the "non coloured" charm: the warm colors, such as brown to beige, dark black to Pearl grey, and so on, are popular low-key coloured hue, suitable for all kinds of occasions.

Among them, the design of evening dress and professional wear is more slender, and with exquisite tailoring, the classic elegance has been elevated to the highest level.

The high-end casual wear for young customer groups is both unique and unique.

charm

。

The design gives wool new life, and the rich connotation contained in wool leads the designer into a new field of creation.

Under the arrangement of Australian Wool Innovation Limited, the six brand designers went through eight thousand kilometers of journey, from the boundless pastures of Tasmania in Nan'ao to the indigenous tribes in Perth, West Australia, to find creative inspiration.

They used to cut sheep and sheep like herdsmen, and the "WoolLab" design studio at the Merino wool ranch tasting more than 500 carefully selected yarns and fabrics.

To this end, Australian Wool Innovation Limited and the first financial channel "main actor" column jointly launched the six set of TV documentary "the beautiful role of the protagonist". From December 17th to around 11 every Saturday, you will be presented with an exotic tour of Chinese local designers for inspiration, telling the moving story behind the beautiful design.