Successful People Share 30 Truths In Clothing Store Management

open Couture If you want to get a good business, you must focus on skills and share others. Successful experience Is essential.

1: opening a clothing store is for the sake of serving the society, and the reward of service is profit. If there is no profit, it means that the service to the society is not enough. Therefore, as long as the service is perfect, it is bound to happen. profit 。

2: do not keep looking at customers. We must not be entangled. Let customers shop easily, otherwise customers will stay away from them.

3: the location is more important than the size of the shop. The quality of the clothing is more important than the quality of the place. Even small shops, they can compete with big stores as long as they can provide good clothing that customers love.

4: the orderly arrangement of clothing does not necessarily lead to the opening of a clothing store. No matter how the storefront is, customers should feel that they are rich in clothing and are free to choose. However, to enrich the types of clothing, we must follow the local customs and habits and the class of customers.

5: treat the trading objects as their relatives. Whether customers can support can determine the rise and fall of stores. This is the interpersonal relationship now emphasized. If we regard customers as our own people, we will get the favor and support from customers. Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.

6: pre sale flattery is not as good as after-sale service. This is the rule of making permanent customers. The success or failure of a clothing store depends on the ability to make the first customer a regular customer. It all depends on whether you have perfect after-sale service.

7: take customer's blame as the voice of the Buddha, no matter what to blame, accept it willingly. To listen to customers' opinions is the key that Mr. Matsushita emphasized to employees. This is absolutely necessary for a good clothing store.

8: there is no need to worry about the shortage of funds. Even if there is enough money, there can be no clothing store without credit. It's just that credit is more important than everything, and that doesn't mean that money is not important.

9: procurement should be stable and simplified. This is the foundation for a thriving clothing store. This is related to the rationalization of the circulation market, and therefore is also the responsibility of the manufacturer or wholesaler. However, in the store, it is possible to make a planned purchase to achieve the rationalization purpose, but before making the designated purchase, the sales plan must be worked out before the profit plan is formulated before the sales plan is made.

10: customers who spend one yuan spend more on clothing than customers who spend one hundred yuan.

11: do not force. Promote 。 Instead of selling clothes that customers like, they sell clothes that are good for customers. It is helpful for customers to consider which clothes are helpful, but we should also consider his good clothes.

12: we need more working capital. One hundred yuan of funds transferred to ten times, it turned into one thousand yuan. This is to speed up the turnover of total capital, to achieve less capital and larger clothing stores.

13: when customers come to return goods, they are more friendly than before. No matter what happens, don't put on a face of unhappiness to customers. This is the basic attitude of businessmen. With this principle, good goodwill can be established. Of course, we must avoid the possibility of return.

14: in the face of the customer's face to blame the shop assistant, or the quarrel between the husband and wife, is to drive away the customer's "magic formula". Let customers see the boss rebuke, quarrel scenes, will make him feel sick. But many bosses often commit this taboo.

15: selling good clothes in a clothing store is a good thing. Advertising for good clothes is a good thing. That is, customers have potential needs, but if they do not receive the right information, they will still be unable to meet their needs. Advertising is the right and fast way to provide clothing information to customers; this is also the obligation of enterprises to customers. {page_break}

16: "if I do not engage in such sales, society will not be able to run satisfactorily". This requires a firm belief and sense of responsibility. To fully recognize the mission of the enterprise to the society, we can have full confidence and do our own clothing store for the purpose of earning Commission.

17: be nice to clothing wholesalers. But if you have a legitimate request, you should say it without being polite. When purchasing, wholesalers and stores will put forward strict conditions, but they must take the principle of "coexistence and common prosperity" as the principle. For example, when wholesalers want to reduce prices, do not bargain on one side: they should negotiate with each other and come up with countermeasures to reduce prices. Whether it is a manufacturer or a store, without the cooperation of wholesalers, business can not thrive.

18: even if the gift is just a piece of paper, the customer will be happy. If there is no gift, it will be presented to the customer with a smile. Getting a little small gift will also be happy, which is the nuances of human feelings. But if it keeps being so uniform, it will lose its original charm and weaken its sales force. Therefore, to maintain freshness all the time, the safest way is to smile and smile.

19: since hiring a shop assistant to work for himself, he must establish a reasonable system in terms of treatment and welfare. This is a matter of course employing principle, without much discussion. 20: innovation from time to time, beautification of clothing display, this is one of the secrets to attract customers to come. This will make shops more attractive. Today's stores should change the form of "shops" and become crowds' crowds' squares.

21: wasting a piece of paper will also increase the price of clothing. Prudent saving and no waste is one of the iron rules that businessmen have always believed in since ancient times, but the necessary funds must be spent. In short, in such a competitive environment, we must avoid any fearless waste.

22: clothing sold out of stock is equivalent to neglect customers. It is also a shop's inadvertent negligence, which should be solemnly apologized. And said, "we will send it to our home as soon as possible." Remember to leave the address of the customer. This kind of follow - up remedial action is taken for granted, but there are a lot of shops that ignore it. Whether the accumulation of such efforts on weekdays will result in a great gap in the results of operation.

23: strictly abide by the price. Price cuts will cause confusion and unhappiness and damage credit. The price of a bargain is reduced, and the customers who do not bargain are sold at a high price. This behavior is very unfair to customers. No matter what kind of customers, we must unify the price. It is an ideal and proper way of business to give back to customers after making reasonable profits from customers and then improving them by means of after-sales service and quality improvement.

24: children are "blessed gods". For children who carry children, or children who are ordered to come shopping. Special care should be taken. Shooting people first. It is an ever effective business practice to work hard on children first.

25: always think about today's gains and losses. It is necessary to form a habit of not calculating the profits and losses of today. That is to say, whether to make a real profit on that day? Today's profits must be grasped today.

26: get credit and praise from customers: "as long as this is the best seller." The shop is like everyone's unique face. People will come close to each other because they trust that face and love that face.

27: salesmen must carry one or two pieces of clothing and advertising instructions. A well prepared salesperson can only expect results; do not sell empty hands without looking for marginal sales.

28: to be full of work, make the store full of vitality, customers will naturally gather together. Customers do not like near inanimate shops. It is a phenomenon for high quality shops such as jewellery to let customers push heavy doors to enter. Generally, we should create an atmosphere that allows customers to feel comfortable and in and out.

29: read the news ads at least once a day. It is a shame for businessmen to do not know what the new products ordered by customers are. Now is the era of intelligence. Customers know more about clothes than businessmen, which is why businessmen have to be vigilant.

30: businessmen do not have the so-called boom and slump. No matter what the situation is, we must not make money. In any recession, it is up to us to survive. Do not complain, do not rely on others, with their own strength, dedicated to seek the way of breaking through.