Thick Street Shoe Industry Overcomes Soft Rib &Nbsp, Strives To "Create" Leap.

The third (2011) world held in Houjie Town, Guangdong, recently.

Xu Yong, vice chairman of the China Light Industry Federation, said that the footwear industry in Dongguan is very developed, but it also has "soft rib", that is, it mainly relies on foundry, and does not have its own intellectual property rights.

Therefore, the establishment of a headquarters base signifies not only the footwear industry in Dongguan, but also China.

Houjie Town has more than 400 shoemaking enterprises and more than 800 shoe manufacturers, including leather, shoes, shoes, hardware and so on, employing more than 140 thousand people.

At the same time, the town also has 6 finished shoe market and 12 shoe material market and 4 shoes trade street.

After years of accumulation and cultivation, Houjie Town's footwear industry has not only 35 private brands, such as Di Bao Zhi o, Xiang Xiang, etc., but also 180 shoe enterprises have set up R & D institutions, and have the ability to produce 520 million pairs of shoes annually, and the technology level is improving day by day.

At present, the annual output of Houjie Town shoes accounts for 4.8% of the output of the world footwear industry, with an annual output value of 20 billion 720 million yuan, accounting for 59.6% of the total industrial output value of the town.

In 2010, Houjie shoes export value occupied 1/4 share of Guangdong Province, and was known as the world shoe factory.

At present, Houjie not only attracts foreign footwear dealers including the United States, Brazil and Japan, but also produces nearly 30 world famous shoes, such as WAL-MART and Dupont, and its influence in the global footwear industry is increasing.

At the world footwear industry development forum, Su Chaoying, chairman of China Leather Association, published the report on the development trend of the world footwear industry and the http://www.cnxz.cn/news/category-2-1.html footwear industry in China in the next five years (explaining the "12th Five-Year guidance" of China Leather Industry), pointing out that the "12th Five-Year" period will be the best opportunity for the development of China's footwear industry.

But to seize this opportunity, the footwear industry needs to increase its industrial restructuring so as to cope with the challenges brought by factors such as intensification of resource and environment constraints, rising labor force and various cost elements.

It is reported that the world shoe headquarters base in Houjie has already started.

The base will set up the global shoe designer club, the world shoe industry Museum and the world shoe industry new material research center.

After its completion, it will hopefully alleviate the disadvantages of the lack of private brand and the rising labor costs in Houjie Town, and accelerate the pace of industrial pformation and upgrading.