Wenzhou Shoes And Clothing Enterprises Help Themselves &Nbsp; Establish "Wenzhou Brand Alliance".

We need to be brand builders, innovative practitioners, faithful promises, participants of the times ", just as the Wenzhou municipal Party committee and municipal government and relevant departments and business associations have made new efforts to defuse and prevent lending crisis. On the afternoon of December 16th, 32 families Wenzhou Enterprises spontaneously form "Wenzhou" Brand alliance "Issued a solemn declaration to rebuild the credibility image of enterprises and speed up the brand building in Wenzhou.

Since the beginning of this year, many pressures such as rising raw material prices, rising labor costs and fluctuating international markets have made Wenzhou's small and medium-sized enterprises struggling, and even the situation of business difficulties, tight capital chains and "running away" of business owners. In such a special way background How to solve the problem of how to rebuild the image of corporate integrity and how to solve the problems of small and medium-sized enterprises, such as difficulty in financing, difficulty in financing, difficulty in recruitment and difficulty in listing, has become a real problem that many enterprises have to face.

In the face of difficulties, Wenzhou enterprises are not afraid or flinch. They once again show the spirit of "mutual support" and "production and self-help". They become "sit, wait, rely on" government support to take the initiative to attack, and actively promote Wen Shang and Wenzhou brand image. Wenzhou's 32 new Wenzhou brand companies, such as Arctic new talent, jumping fish, North American wind, three point water, federal Europe, Toni, Amy, etc., have jointly established the "Wenzhou brand alliance" under spontaneous circumstances. The alliance took only 40 days from preparation to establishment, and fully reflected the "heat" and "speed" of Wenzhou enterprises in actively coping with the dilemma.

"The alliance gives us confidence and there is hope and a way out of confidence." Zheng Chenai, the honorary chairman of the Organizing Committee of Wen Shang brand alliance and chairman of Zhejiang aorben dress limited company, said that the crisis is dependent on the strength and strength of individual enterprises. However, the establishment of brand alliance not only provides a practical platform for everyone, but also integrates the resources of enterprises, reduces the cost of brand promotion, and provides confidence and assistance for solving the difficulties that enterprises are facing at present.

Zheng Chenai said that the newly established "Wen Shang brand alliance" mainly comes from the emerging brand enterprises of clothing and footwear industry, and is the main force of the Wenzhou brand "group army". There are clear and common pragmatic ideas about the intentions and future plans of the alliance. At present, each member of the alliance has invested 300 thousand yuan, and has established an alliance mutual aid fund, which is used for temporary emergency needs of member enterprises at the end of the year, such as advances and loan repayment. Next, the members of the alliance will join hands to invest in the national market, so that the operation network of all brands in the whole country will develop faster. It is also necessary to find and unify the potential shopping malls or streets in the country, organize alliance enterprises to work together and do business, thus forming a certain market agglomeration effect. At the same time, we will make use of the advantages of the brand alliance to do well with the banks, and create a good financing platform for the alliance enterprises, so that the brand expansion will have enough financial support.

The joint efforts of enterprises to break through, and the spontaneous establishment of "Wen Shang brand alliance" not only enhanced the confidence of enterprises in coping with their predicament, but also enhanced the confidence of banks in the development of Wenzhou enterprises. On the day of the establishment of the alliance, Societe Generale Bank Wenzhou branch, Ningbo bank Wenzhou branch and Minsheng Bank Wenzhou branch have signed the contract with the Wenshang brand alliance. The three major banks have made the statement that they will provide financial support to the alliance members with the fastest speed and the best interest rate.