2012 Spring And Summer Ordering: How To Choose Fabrics?

The luxurious fabric style is divided into a series of products with distinct themes.

All along, the industry has regarded fabric enterprises and garment enterprises as the relationship between water and fish.

Fabric is water, clothing is fish.

Without water, fish can not survive; only water without fish is a stagnant water.

At present, the interaction between fabric and garment enterprises is relatively weak. The current situation is that fabric companies blindly follow Japan and South Korea.

With the coming of the 2012 spring and summer ordering meeting of many garment enterprises in recent years, as the upstream fabric manufacturer, they are preparing various new products for their customers.

The fabric companies visiting the Secretariat of the national textile product development base also feel that there is a need for further coherence between the offensive and defensive alliance.

Intensive farming

The sample showroom of Daly silk (Zhejiang) Limited is defined as an extravagant journey. The luxurious style of fabrics, the serialization of products, and the clear positioning of products make Daly full of confidence in himself and the key to capturing the hearts of merchants.

When it comes to product innovation, Kou Yongqi, the R & D Manager of the company, said: "in 2010, because the price of mulberry silk materials has been rising all the way, in order to avoid a substantial increase in the price of the products, the R & D team has applied new materials such as copper and ammonia fiber in the development of new products. Because of its characteristics of good dyeing, soft touch, soft luster and silk luster, it has been well received by the market and has won considerable profits for the enterprise."

Due to the rising cost of raw materials, Jinhui, Taicang chemical fiber Industrial Co., Ltd., which was in great trouble with the rise of the cost of raw materials, and the high price of cotton fiber from the beginning of 2010 to the beginning of this year, the super cotton imitation developed by the company has effectively reduced the production cost of enterprises, created favorable conditions for the development of enterprises, and alleviated the contradiction between supply and demand of natural fibers and polyester fibers, so that sales volume has been rising all the way.

Increasing the tapping potential of technology has also become the consensus of the current excellent fabric enterprises in their development.

In the first half of this year, Ruyi group in Shandong developed a product of "anti pollen and self cleaning function", which made fabrics have the function of science and technology.

In the early spring flowers blooming season, people enjoy the romantic atmosphere of spring and the dust in the air, so this function is cut from the demand of people, and the market reaction is very high.

At the same time, Ruyi also uses some degradable fibers to give the fabric the concept of environmental protection.

In addition to fine workmanship in product technology, it is also a more and more important part in product development. The research and development example of Shanghai Ding Tian Textile Co., Ltd. is a typical representative of this aspect.

Chai Fangjun, general manager of the company, told reporters: "from the day of birth, jacquard has adopted the international quality standard, that is, the international common mark 4 points system. Products that fail to meet this quality requirement do not sell at all. At the same time, the quality is evaluated at the initial stage of development. The products that fail to meet the quality requirements are redeveloped and designed from scratch, so as to improve the quality."

In addition, the company has successfully developed new fabric products which are easy to wash, easy to remove, breathe, wet, and environmental friendly.

Under strict control, sales in the first half of 2011 reached 30% in the first half of this year. It is not easy to compete in today's textile industry.

Referring to R & D positioning, Chai Fangjun said: "we have two aspects of positioning -- one is the flower pattern, the other is the yarn.

As for flower pattern, we have a design team, always pay attention to the trend of market and the direction of textile development in the future.

In terms of yarn, enterprises choose the yarn used in the development according to the world's major environmental consumption needs and the opportunities brought by China's industrial pformation and upgrading.

Environmentally friendly topics

Today, 70% of clothing innovation comes from the innovation of textile materials.

Because of the pformation of the entire textile and garment industry, garment enterprises have begun to pay more attention to how to enhance the added value of the products, and because the clothing brand culture needs time accumulation, the design breakthrough is not easy. Therefore, improving the technological content and functionality of the fabric has become an important magic weapon for the clothing brand to increase the added value of the product and attract consumers.

As part of this year's big names have been exposed to "fashion poison" and other issues, more and more fabric enterprises have enhanced their awareness of energy saving and emission reduction.

Adhering to cleaner production as always, the fabric enterprises that always give the environment to their offspring will become the sages of the strong.

2010 the national textile labor relations harmonious enterprise, Zhejiang province green enterprise (clean production advanced enterprise), Zhejiang Province ecological civilization education base......

Behind this series of awards is Daly's decades of perseverence and sense of responsibility.

While Ding Tian seized the opportunity of promoting the ecological environment and recycling in the world, recycle polyester yarn was developed rapidly, and at the same time, it was authorized by Holland recycle.

In the context of the state's vigorous efforts to promote energy conservation and emission reduction, the company has also successfully developed rubbing and washing yarn and easy cleaning, breathable, breathable, energy saving and environmental protection products, and has been patented.

"In the past two years, new materials used in the development of new products include coffee charcoal, polyether ester, cool sensing substance, seaweed and volcanic rock.

Among them, the coffee deodorization and thermal insulation products are mainly used in jeans, sports, home textiles and other fields; polyether ester hygroscopic products are mainly used in underwear, sports, leisure brands and other fields; cool texture products are mainly used in shirts, T-Shirts, underwear, cowboys, bed products and other fields, and the sales volume of these products exceeds 100 tons.

The simple and direct way to give polyester polyester fiber functionality is to add new materials in polyester polyester to give fiber specific functions.

Jinhui chemical fiber leader said.

As a national cotton leisure printing and dyeing product development base, Huaibei Vico printing and dyeing Co., Ltd. also attaches great importance to energy conservation and emission reduction work. It has set up a key group on energy saving and emission reduction, and has realized the clean production of printing and dyeing technology in terms of energy saving, consumption reduction, emission reduction, environmental protection and synergy.

Longing for more direct and effective docking

"At present, the domestic fabric and clothing innovation is not yet in place. We hope to have a more direct and effective docking with the clothing brand."

Daly silk and Shanghai Tian Tian textile executives said.

"Domestic upstream fabric enterprises and downstream garment brands lack effective and in-depth communication in the development and design of fabrics. Fabric design can not fully meet the needs of garment brands, and fashion designers can not provide timely and accurate design direction of fabrics."

Kou Yongqi explained further.

Chai Fangjun, general manager of Ding Tian textile, said: "the development of China's textile and clothing is still in the initial stage. Most of the enterprises are still learning in Handan. They see the development trend of the textile industry, want to innovate, but are constrained by talent or technology, and have no capital, strength and courage to move forward.

Textile enterprises should learn from the men's clothing of "power tyrant". They should come in and go out, conform to the international fashion trend, and develop their own product style and market so as to achieve internationalization.

According to the head of Jinhui chemical fiber, new raw materials involve many different related fields. The research and development of new raw materials is not only a matter of textile enterprises, but also requires multiple fields, multidisciplinary, multi technology infiltration and common improvement.

At present, the linkage between upstream and downstream enterprises lacks the wide application of information network technology. It needs to seize the development opportunities of the new generation of it strategic information industry and play a key role in booster for industrial upgrading.

Clothing enterprises should let fabric enterprises know the trend of future clothing, information sharing and resources complementation, so that fabric enterprises can develop fabrics that conform to the trend of fashion.

At the same time, fabric enterprises should let garment enterprises see the innovation and progress of new yarn and finishing technology, and develop fashionable styles according to the new fabric characteristics, so as to achieve the innovation effect.