Online Shopping Promotion: "Carnival Banquet" Or "Grave"?

Focus attention: "double eleven" when an old business person in the Q signature wrote a sentence: "tonight, no one can sleep."

Such sleepless night, just one after another, "double two".

Taobao official data show that during the "singles day" period,

After "double eleven" and "double two", all of them remembered Taobao, and even forgot the controversy caused by the price rise of the mall.

However, buyers remember how many people in Taobao will begin to love a certain event after the big discount.

Take clothing as an example.

Why are most electric providers so obsessed with low price promotion?

Because many young people nowadays are impulsive consumption. In the atmosphere of "double eleven" and "double two", it is easy to generate impulse consumption.

It's easy to make a beautiful report card on the promotion node.

For many electric traders, in a business, there is a beautiful report card, which is worth increasing. For some enterprises, its first goal is sales rather than profits. What they value more is the future capital market.

However, for most enterprises, after a grand carnival, is there any room for further low price? If it is not in inventory, after 50 percent off, can it still be lower? Enterprises will gradually lose the space of lower price or continuous low price, but consumers are full of expectations for low prices. They have enough patience to wait. If they can not wait, they can also choose other brands.

So, at a low price.

As an industry insider has said, "the impulse of orders can be bought out, but the healthy development of enterprises needs time to come out. For example, the process optimization and the setting of key indicators are reasonable, all of them need time and personnel to do a lot of work."

After a low price customer flow, the brand needs to think more about how to win the loyalty of these customers.