Clothing And Other Aesthetic Products Smart Match

The selling points of American products are always styles.

With the improvement of consumers' aesthetic feeling and the guidance of brand operators, I find a product market development rule.

That is how we consume the products of aesthetic perception from the attention function, price, quality to the unity and integrity of the product style, until the current aesthetic products pursuit of modeling and mix and match concept.

People are right.

Let's take clothing products for example. The selling trend of any style or category product is from the selling point of a single item, such as the disguise, color and pattern of the outline.

The design ability of aesthetic commodity collocation is more important in the sales management of some semi-finished products and brand sales.

For example, high-end custom products (home furnishing products, advanced garment customization) and some combination brands (such as lifestyle shop, product style design brand, high-end niche group brand) are all advocating collocation design and sales.

Collocation design sales consultants and product designers are different in thinking. Product designer's thinking is to design products around the selling point of products. With design and sales, it is a recommendation and description of matching design around the differentiated needs of customers, and provides differentiated matching schemes suitable for customers, so as to promote customer purchase.

It is worth mentioning that the same style of clothing, for different shape and matching habits, you will provide customers with different reasons for buying.

Especially when the combination of product styles is incomplete, customers can not find the overall appeal of the style when they can not find the overall appeal of the style. This kind of collocation design can promote sales of products more favorably! {page_break}

Give an example:

Product sales background: product sales cycle entered the middle and late stages, the style display series is no longer complete, many single products have no matching money, although the product discount, but customers' interest in discount is not obvious.

Sales situation: customers browse merchandise in the store, eyes notice a khaki short coat, but have been hesitant.

Shopping guide approach, use collocation design to help customers answer questions.

"Hello, this coat can match different styles of dressing effect, see you dress style is casual, can be equipped with casual shorts + all kinds of warm colors, dark colored suspenders, will look like urban sunshine, if you want to be more fashionable, some with a decorative feel inside, or turn casual shorts into pleated skirts + socks + natural stone necklace, glasses, what can be cool and dazzling, of course, can also match the elegant dress to reflect the lady temperament.

In summer, indoor air conditioning and outdoor temperature difference is very large. This jacket can also serve as a hot money to keep warm at the same time.

Well, I'll take a couple of clothes to try and match with you to see which style match is what you want today. "

Collocation design sales are mainly for customers, not service.

For aesthetic products, there are many styles of products, and there are many kinds of customers' hobbies. However, terminal shopping guides are accustomed to selling only a few styles that they like. Too many styles of products fail to find the owner, and no one finds the stylistic value of unconventional products.

This is the reason why the same brand has different sales volume of different aesthetic tastes.

Collocation design sales need to grasp the fashion trend at any time, different seasons of different clothing collocation rules, and combine with the combing of product style matching, at the same time, we should grasp the knowledge of dressing psychology of different customers.

These can be accomplished through systematic training and standardized training system. Therefore, it is far from enough to sell aesthetic products only if they know a little basic knowledge of fabric and material.

In this era, there is no lack of aesthetic commodities, no shortage of consumers, and lack of consumption is the key point of cognition.

Collocation design aesthetic merchandise sales, that is, through this clear cognitive point of consumption to promote pactions.