Also Say The Star Effect.
Everyone who studies economics will listen to a story in the first class.
A long time ago, a physicist, a chemist and an economist drifted to an isolated island, starving.
Then a canned food was drifting.
The physicist said, "we can crack the canned rock with rocks."
The chemist said, "we can make a fire and then heat it up."
The economist said, "suppose we have an opener that can open cans."
Before making any analysis in economics, it is necessary to assume a premise. Fortunately, there is such a premise that it is not clear about what is not clear. It does not mean that many economists will die without burial.
Someone has calculated the economic benefits of superstar Britney Spears Britney. In a year and a half, she has made 175 covers, which has created a value of 120 million dollars for the United States.
According to Protestantism
theory
As a creator of wealth, she has created so much value that it proves that the glory of God should be a happy woman, but it seems that she is not happy.
Maslow theory divides demand into five categories: physiological needs, security needs, social needs, respect for needs and self actualization needs. The needs of a certain level are relatively satisfied, and it will develop to the higher level. The demand for star worship should belong to a relatively advanced stage.
But in fact, when Britney Spears was unlucky, no one wanted to be her.
Who wants to become an alcoholic who has been deprived of custody of his children? Or Michael Jackson, a psycho who has never grown up mentally, all of which seem to be hard to explain by Maslow's theory.
The economic analysis of stars is like wearing a bikini. It is important to show it, but the part that covers it is the most fatal.
So we have to start from the beginning.
If, I mean, if there is a girl standing here, we will make her a star.
Those who are familiar with the inside know that the process of making stars will not be much better than the process of producing a tin can. Even some star processes are still filthy, and the production process of sardines can not be pleasing to the eye.
There is no point in making stars themselves, if you want to find one.
Significance
The only meaning of a star is that she is there when we need a topic.
She doesn't even have to do anything. According to Woody Alan, ninety of the success in life is because you show up.
Why did A Jiao in the pornographic door finally become a big business of the audience and the media? She was there when people needed the pure love song of young girls and girls; when the magazine needed photographers to shoot the stars, she was there; when the Internet needed a pile of pornographic pictures, she was there; when the bookseller needed a book to stir up privacy, she was there too.
Her agent may not be happy because it should have been her interest to be partitioned by the whole society. Anyway, the negative benefit is also beneficial, and flies and mosquitoes are meat.
But in terms of macroeconomics, the sales volume and the click through rate of tabloid magazines have saved many media. Of course, there are derivatives, such as the "X XX" sweater manufacturer.
The owner of the hotel also wanted to thank her. Because we talked about her, we spent twenty minutes in an hour's dinner and then called two dishes and four bottles of wine. Even if this article contributed to the next sale and advertisement of the magazine, it indirectly used A Jiao's reputation and wished her little family health.
In those days when jeans were scarce, people wouldn't want to wear old jeans because you would wear them.
But jeans are getting more and more, and the old dirty washed jeans are endless, because you have no chance to wear new trousers, so you have to buy old ones to enjoy them.
Stars are also, before they are old to be replaced, they must hurry to complete a complete play, even if the end of a tragedy is also, in a word, can not be so forgotten, we must speed up the pace, time is urgent, otherwise the audience will not leave the scene at the end of the play.
Watching a star's making process is actually more than taking the elephant in the fridge.
However, it is worth the stars' vigilance that there is another important principle in Economics: diminishing marginal effect.
It's the story of a stuffed buns in a joke.
When hungry, the first steamed stuffed bun was the most satisfying. The second stuffed buns were almost satisfied. The third steamed stuffed buns were a little bit propped up and did not want to eat. The fourth steamed stuffed bun simply disgusted - although the four steamed stuffed buns were all the same buns.
We always think that we need sister Furong in life, but now there are people who feel the same way with me. How can she exaggerate things will not arouse people's surprise, because there are too many people in this kind of psychology.
The total amount of surprise that we used to be in this lifetime is 100, but her appearance has made us use up more than 70, so it is very difficult for us to have the initial touch in the rest of our life.
So whether it is sister Furong, A Jiao, Zhao Bandi or any other star or pseudo star, since they have chosen the entertainment business, there must be a sentence often shouted by Japanese samurai warriors. Do you have the awareness of dying? Anyone can make the last bag, that is to make people eat a little disgusting.
Perhaps only those whose stocks are locked up can understand this paragraph deeply.
Perhaps the recent trend is a bit tight, and economists are offering a new discipline called behavioral economics.
Presumably, the intention is to push things that cannot be explained to psychologists.
For example, if you are hungry, you will get food that is much higher than your needs when you enter the supermarket.
This shows that many people do not know what they want very often, especially when there is always an inappropriate estimate for this place.
produce
Wrong result.
The assumption of liberal economics advocated by academics is that each of us knows what we need, and then we will instinctively choose all the advantages and disadvantages in daily life, and then choose action according to the maximization of interests.
Unexpectedly, irrational factors in behavioral economics pushed back our behavior to the unknown abyss.
Look at yourself. Why do we worship an actor who doesn't act and worshiped a singer who can't sing? Why do some people make their lives worse and worse than all of us, and we spend a lot of money to see her spoil herself? All these signs illustrate a true truth - sometimes economics is no match for stars.
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