Canton Fair Under Weak Foreign Trade: Accelerating Pformation And Innovation And Opening Up New Markets

Over the past 60 years, the Canton Fair has created numerous foreign trade miracles, and even some of the seven or eight orders from export enterprises have come from the Canton Fair.

However, in recent years, with the impact of the international financial crisis, foreign trade has been weakening, and the good times are gradually fading away.

The Canton Fair has created numerous foreign trade miracles, and even some of the seven or eight orders of export enterprises have come from the Canton Fair.

In recent years, with the impact of the international financial crisis, foreign trade has been weakening, and the good times are gradually fading away.

In twenty-first Century, the economic news reporters interviewed on the spot found that, facing the "Global trade downturn" which is not resistable, although the export enterprises are slightly pessimistic, most of them are still actively exploring new survival laws and pformation strategies: first, increase product innovation and

To accumulate new competitive advantages; two, we should actively develop new markets such as Africa and South America.

Seeing two overseas

Coming to the booth, Cheng Yue, a foreign trader, hurriedly left his hamburger and got up to receive it.

After a brief conversation, Cheng Yue returned to his chair. He sighed with emotion. "This year's harvest is good or bad. Maybe only heaven knows."

This scene took place in the 120th China Import and Export Fair, which was opened in October 15th.

As the largest foreign trade event in the country, a total of about 2.4 companies attended the exhibition.

Like Cheng Yue, they are eager to "get" orders from about 200 thousand buyers from 210 countries and regions around the world.

Reporters interviewed on the spot found that, facing the "Global trade downturn" situation that could not be resisted, although the export enterprises were slightly pessimistic, most of them were still actively exploring new survival laws and pformation strategies: first, to increase product innovation and brand building, and to accumulate new competitive advantages; the two is to actively develop new markets such as Africa and South America.

But this is not easy.

Constrained by the lack of innovation capability, many enterprises have difficulty in upgrading and upgrading, and instability in emerging markets is also a series of challenges.

"If you don't try, you will die, try, maybe you will have another chance."

Cheng Yue said, this pformation and upgrading will be a long process, to a certain extent, depends on when the international market can really touch the bottom.

Reporters interviewed found that, in addition to the overall situation of foreign trade downturn, this year's exchange rate fluctuations, raw material prices, high labor costs and other unfavorable factors are also further increasing.

Pressure.

From the national foreign trade situation, the pressure does exist.

In the first three quarters of this year, China's import and export volume of trade in goods decreased by 1.9% over the same period last year.

In addition, although the data in the third quarter showed better, the performance of foreign trade in September was worse than that in August.

The General Administration of customs also thinks that the phenomenon of stabilizing the bottom of China's foreign trade is gradually emerging, but the foundation for sustained rebound is still not solid and the difficulties it faces are not short-term.

In fact, in the face of the "gloomy" Global trade downturn, although the export enterprises are slightly pessimistic, most of them are still actively exploring new survival laws and pformation strategies.

One way is to increase product innovation and brand building, and to accumulate new competitive advantages.