Behind Those Fashions

1, China International Fashion Zhou Bagao

In 2011, China International Fashion Week was first named by Mercedes Benz.

Behind this year: China International Fashion Week this year upgraded version, named by Mercedes Benz, suddenly raised the fashion week of Beijing to the same height as New York, Berlin and Tokyo.

Mercedes Benz's little action is to break the Chinese style.

2, Zhang Zhifeng returned to the new place to become "China's first luxury".

Based on traditional culture, this is what NE TIGER has insisted on for many years.

From 2007, NE TIGER first launched a series of advanced Chinese custom dress series, representing the spirit of the Chinese nation. In 2008, the silk fabric was rejuvenated in 2008, which was almost lost and has more than 4000 years of history. In 2009, NE TIGER innovated the Chinese long rope knot art in the international fashion stage, presenting the ancient silk for the weaving of imperial imperial clothing.

More importantly, in the 2011 China International Fashion Week NE TIGER "Tang Jing" Chinese clothing conference, a Zhang Zhifeng led Forum on how to reopen the Chinese traditional culture has aroused strong concern in the industry.

Behind: Zhang Zhifeng's confidence to build China's first luxury goods by himself is worth the respect of the whole fashion industry. He is constantly upgrading and upgrading the consumer environment matched with the luxury brand and the global data test of the matching exhibition platform, brand public relations service and brand image.

Similarly, the huge contrast between the growing domestic sales data of international luxury brands and the income of Chinese consumers is worth pondering over by Zhang Zhifeng.

When can those consumers who blindly follow the LV and double C can sink their hearts to pay more attention to our Chinese luxury goods? This is Zhang Zhifeng's concern and the concern of the whole Chinese clothing industry.

3, fashion designer Taobao sells design

Taobao mall designer channel and Taobao group buying Juhuasuan join hands. Wu Haiyan, Deng Lifu and Qian Feng, the top ten fashion designers in the country, are directly led to consumers. They express their design concepts through Taobao Juhuasuan's powerful marketing platform and design sketches and other related design products.

Wu Haiyan, a clothing priced at 688 yuan, sold 2267 items at an average price of 2.5 times higher than that of Taobao's dress. A dress designed by Deng Lifu was sold out 974 times after the opening of the dress.

They completed the process of order cutting, design, production and logistics delivery within 7 days, and made a D2C attempt very beautifully.

Behind: the D2C concept introduced by Taobao mall is precisely introducing the designer of the source of products into the e-commerce platform.

Some fashion designers lack the sales platform, and the design needs the support of studios and funds. The design, sewing, time, energy and cost of each garment are not comparable to that of mass production, and the centralized platform may give designers a big breath.

4, small and new designers red penetration entertainment circle

Lawrence Hu, a Chinese fashion designer who once won the reputation of Zhang Jingchu's "Peacock" dress and Fan Bingbing's "Danfeng Chaoyang" dress, once again came into view because Yan Ni designed two sets of gorgeous and Oriental evening dress for Yan Ni at the Berlin Film Festival. Shortly afterwards, Fan Bingbing's auspicious clouds in the Cannes Film Festival again brought the popularity of Lawrence Hu up again; Gao Yuanyuan wore the 2012 red spring summer series of low skirts and red skirts on the cover of the December 2011 world fashion court.

It can be said that all the first-line stars in China go through Wang Peiyi's custom fashions, and the costumes of Huang Shengyi's Venice Film Festival, "Tian Zhu Zhuang" of Sheenah, The Smurfs's cute wedding dress in Shangri-La, Xuan Dong's and Hu He's custom wedding dress are all from the post-80s designer.

Behind: behind Guo Pei, there are Lawrence Hu and Wang Peiyi, etc. the shortcut of custom designers is to rapidly expand their influence on the star aura, and more and more new faces. Because the stars are dressed in the red carpet for the celebrities in the entertainment circle, the stars choose some talented designers to customize their costumes, which is a win-win thing for themselves and designers.

5. National Service: consensus is common.

At the end of 2011, the China National Costume Association launched the "China National Costume Universal Design Grand Prix" campaign in the whole country, hoping to condense the spirit of Chinese culture through this competition, stimulate the chain of China's national costume industry chain, accelerate the pace of building the whole nation, and plan to move the event to the May 2012 CCTV finals.

Behind: the call for national costume has been one after another in the Chinese apparel industry.

But the result is always consensus.

During the two sessions of 2009, Professor Yan Chengzhong, member of the National People's Congress (NPC) and Professor Li Yansheng of the CPPCC National Committee, submitted a motion proposal for China's national service construction to the two sessions. Then, in the global service survey, the support rate of "China needs the national costume very much now" is 60.21%. "If the concept of state service comes out, the individual is willing to buy it", the support rate is 84.47%.

In view of the chain reaction to think of kimono in Japan, Chinese people should have their own "national costume", but the market of the national costume is not the traditional department store, but the public's recognition of the national costume culture.

6. Foreign young designers Nuggets China

In November 2011, a conference called attitude was held in Yu house bar, Sanlitun, Beijing. The protagonist was German designer David Ubl, Janine GROSCHE and Ralf SCHUCHMANN.

The name "David Ubl" is probably no stranger to Chinese fashion circles. He is the German runner up runner up and the gold medal winner of the 2008 Han Bo Young Designer Award.

Behind the scenes: the case of foreign designer Chinese Nuggets is far from the 3 people. Even the self satisfied and untroubled punk mother Vivienne Westwood enthusiastically meets Shanghai fashion week. These messages highlight a clear signal: the future market is in China.

Therefore, it is imminent for Chinese designers to react quickly and defend their positions.

7, the competition entered the era of upgrading.

In 2011, "JEANSWEST" casual wear design contest, "Ordifen Cup" underwear design contest, "Jordan Cup" sports equipment design competition, HOSA cup swimsuit design competition, T contest of the "famous Rui Cup" wedding design competition and other countless events, the Chinese Costume Designers Association's competition has become more and more specialized and differentiated, and has gone out of a successful road of replication.

Behind: JEANSWEST design elite will be red hot, Ordifen cup opening contest LOGO wants to build the competition into a brand, and will try to sell the prize winning clothing as a product. These competitions have already made a lot of attempts to the extension of the competition and the integration of talents, and the clothing events have officially entered the new edition era.

8, designer collective ink splashing

The designer Chen Wen combines the strokes of the ancient calligraphic calligraphy with the subtle strokes of landscape painting, forming a unique ink rhythm of his calligraphy and landscape. The fabric itself is like a modern ink painting, which contains both the imprint of traditional culture and the carrier of modern Chinese costume.

Shi Jie, the award-winning designer of "Asahi Asahi China Award", held a 2011/2012 press conference on spring and summer.

The use of ink and wash elements is not only printed on cloth.

Under the design of Shi Jie, the white petticoat is covered with a black semi permeable cloth with a drooping feel. When the model goes up, the skirt does not wobble regularly, the ink and wash flow on the skirt surface, and the ink and wash elements are dynamically expressed.

Behind: today, many international brands begin to embody Chinese elements in the design.

But the Chinese people's use and understanding of Chinese elements have always been tired by the surface and concrete. Therefore, the designers with profound skills have picked up the pen to apply ink and wash elements to their works, so that the media can be refreshing. In 2011, this element is particularly obvious. Perhaps in the tight market competition, the designer hopes to relax his mind and make the costume design more cultural, and the wearer can be more relaxed.

9, the British wind is in the limelight.

In October 30th, Liu Yong's 2012 spring and summer men's conference was held in the first workshop of D PARK Beijing club.

The conference was inspired by London's theme, "IN LONDON".

The 2012 spring and summer release of Wang Yutao, the Golden Summit prize winner, was inspired by the London Olympics. The theme of the 2012 spring and summer issue was "Olympic invitation" series. The nostalgic and Yap style of English was also applied to the design, reflecting a relaxed, refined and modern attitude towards life.

The models are all shiny and shiny, with short trouser legs or skirts, just like Wang Yutao's original intention of "playing the funny British style".

Behind: the fashionable circles that are attacked by the English wind are full of the endless grid world.

No season will be more dazzling than this season.

The British Academy wind is also an important buoy guiding this season's Retro wave.

Back to the retro collocation rules of the British Academy, shirts, ties, small suits and skirts are natural elements, and stripes, Scotland lattices and even badges are indispensable elements.

But this is only a preview. In 2012, the British wind will be more prosperous with the coming of the Olympic Games.

10, the third sex or misleading into the mainstream.

Qi Gang released the latest season of works at the Beijing Hotel, "Yue long", about the extraordinary charm of today's fashion.

This year's spring and summer men's wear conference by Yang Jie, a leading designer, showed his new works to the public boldly through the fashion of women's fashion show.

Behind: from Marc Jacobs to Tom Ford, and then to the older generation of Karl Lagerfeld or Jean Paul Gautier, their unusual sexual orientation or homosexual love has touched the public's nerves in a subtle way. Although there is no designer in China's fashion circles to talk about sex, the trend of this third sex is also surging.