The Principle Of Store Merchandise Display

Effective merchandising can cause consumers to buy and urge them to buy.

First, the principle of profit making.

1, display must help increase store sales.

2, strive to win the best display position of the store for the sale of the main product.

3, pay attention to recording specific display modes and exhibits that can increase sales volume.

4, constantly remind store display of goods to help profit.

Two, the principle of display points

1, a good display point: facing the direction of the main stream, such as the high location of the wall and the line of sight, and the display surface covered by the 65 degrees of radiation on the sides of the view, the booth of the main channel, the booth beside the cash register, etc., are good display points.

2, promotional display points: the exhibition platform for the door, the tail area of the long wall display, and the booth between the two main channels.

3, the bad display points: warehouses (or workshops) entrance, poor lighting corner, deep shop bottom dead angle, too many intervals, deep shops and small spacing.

Three, the principle of attraction

1, we should concentrate our existing commodities in order to highlight the momentum.

2, Chen Li will fully display the style and interests of this brand.

3, cooperate with space display, make full use of advertising products to attract customers' attention.

4, the use of irregular display methods for special promotion products can enhance the meaning of special offer.

Four, effective display principles

1. When customers are standing naturally, the range of hand reaching is about 60cm to 180cm from the floor. This space is the scope of effective display.

Therefore, displaying the key commodities in this space is the secret to increase sales.

Conversely, less than 60cm or 180cm is the space which customers can hardly touch. Most of them are displayed on non key commodities.

2, in the above effective display range, the most accessible area is 80cm to 120cm space, known as the golden belt.

This part is used to display best-selling products or key commodities, seasonal products, aiming at increasing sales targets. In the gold belt, it is generally used to list key commodities or general merchandise.

3, the most visible and the width of the left and right field is about 60 degrees. Therefore, the relationship between the width of the field of view is as follows.

The location (location of eyes) is 20cm from the display case. Therefore, from 60cm, that is, 80cm from the eye position, there will be a 90cm wide line of sight. The distance from 90cm is easy to see the range of 130cm width.

Five, commodity collocation principle

1, commodity display is to help sales, so Chen Li should fully consider the collocation between goods.

2, when making collocation, we should make full use of related sales and pay attention to the combination optimization of commodities.

For example, clothing chain stores can consider the combination of shirts and neckties, the combination of trousers and shoes, and so on when the products are listed.

3, in order to keep pace with customers' habit of pursuing new ideas, it is necessary to create and pfer customers to see the usual new effects in the design of collocation, that is to say, regular adjustments should be made to the combination display regularly.

Six, the principle of being clear at a glance

1, the location of merchandise display is in line with customers' buying habits. The display of goods in the sales area and special area should be obvious and eye-catching, so that customers can understand the meaning expressed by the merchandise.

2, display of goods to make customers easy to see, follow the principle of low before and after high.

3, products should be directed or slightly tilted towards customers, so that customers can see clearly.

4, display appliances, decorations and merchandise POP do not affect the customers' view of the shop, nor do they affect the lighting of the store.

Seven, cleanliness principles

Hygiene is also very important to the image and attractiveness of goods. Clean products make customers feel good, while unclean products make customers feel obsolete, poor quality and low grade.

Therefore, chain stores must do a good job in cleaning up goods and containers, cleaning shelves, and timely replacement of poor health products.