Who Moved The Fashionable Cheese? Ding Geng Built A New Dream For Men'S Empire Dream.

A nearly 80 year post CEO is now leading a well-known domestic company.

Who moved the Chinese men's fashion cheese?

Mention of Chinese men's clothing, many people will think of Chinese men's clothing 5 years ago.

At that time, China's men's wear market was in its development stage.

One of the biggest contradictions is that "new fashion", which is understood by Ding Geng, is about to break the tripartite pattern of the Chinese men's wear market and conflict with the values of the older generation.

But people understand that China is developing, clothing is developing and people's thinking is developing. In practice, all these will be floating clouds.

One day, Ding Geng will show his dream and creativity on the stage of history.

The impact of fashion and cutting-edge forces brings about the collision of men's development thinking, which is the only way for the rise of China's new generation of excellent enterprises.

Be a new fashion company

Like most of the rich two generation, Ding went to work in his father's factory as soon as he graduated from university.

After six or seven years from the workshop workers, Ding Gang quickly sat in the position of deputy general manager of the enterprise.

The struggle in the family business has laid a good foundation for Ding Gang's pioneering work in the future, and his childhood dream is to have his own clothing brand and his own fashion empire.

"I don't want to pick up my father's class. I don't want to continue my father's route. I want to do my own thing."

Since then, there has been a resounding fashion brand MARCCASNE (maasini) in China's clothing industry.

People familiar with MARCCASNE (makasini) know that this is a new fashion brand which is different from other men's clothing in the market. From the perspective of a senior industry person, Ding Geng has his own unique understanding of fashion.

He believes that clothing is not just a piece of textile but also a reflection of the wearer's mind and soul.

"Our clothes are not just clothes. They have themes and stories."

This is what Ding Gang calls the commodity power.

With the design and theme of cater for the new fashion, the personalization of MARCCASNE (macassini) is clear.

In the eyes of most people, Ding Gang's new fashion thinking is creative and original, but lacks the correct estimation of the speed of people's own quality improvement.

In this regard, Ding Geng believes that the current traditional fashion thinking has a thick foundation, and environmental awareness is still weak, but these are not the reasons for blocking the development of new fashion ideas.

On the contrary, Ding Geng is working hard to create a real fashion empire. From top to bottom, from inside to outside, it is full of beat thinking and innovative ideas. It also agrees with the development concept of the company.

Ding Geng is trying to prove that the new fashion concept of MARCCASNE (makasini) not only survives, but also will become the new thinking of enterprise in the new era of synchronizing the future social development trend, and become the core construction power of Ding Geng's dream of fashion empire.

The "green" complex of mash Cassini

As to why MARCCASNE (makasini) chooses the theme of environmental protection, Ding Geng's explanation is: "MARCCASNE (Mar Cassini) pays attention to low carbon environmental protection, and also lies in MARCCASNE (makasini)'s potential target consumers."

Perhaps this is the difference between the times and cultural differences.

In the eyes of the majority of the elderly, environmental protection is a public good. Dante's view is that this will be a fashion in the future.

Ding Geng builds a new dream for men's empire dream.

Green is the symbol of MARCCASNE (makasini) forever. It is an environmental protection that is integrated into the whole enterprise's blood. It is different from the general environmental advocates. MARCCASNE (makasini) advocates environmental protection not just a gesture, not a label, nor a fashion, but a responsibility to start from me. Environmental protection is not a trivial matter. As long as everyone participates in it, it will become a great event. Ding Geng will go deep into MARCCASNE's brand culture and brand awareness, and let small environmental protection become a big fashion.

In traditional enterprises, the boss's thinking is everything, but in MARCCASNE (maasini), this conclusion comes from every employee, and even every product.

As a result, the road of environmental protection for MARCCASNE (macassini) was officially launched.

In 2011, MARCCASNE (makasini) launched the environmental protection chopsticks operation at the national terminal, refused to use disposable chopsticks, and participated in the global launch ceremony of "Earth Hour" jointly with Mengniu, Volvo and Vanke. In the same year, MARCCASNE (makasini) launched a large-scale grass-roots environmental protection action to collect "10000 environmental attitudes" in the whole country.

This is not a slogan, but a symbol of an enterprise. This is not noble but a grassroots fashion from the people.

epilogue

Our revolutionary great man Chairman Mao once said: the fundamental reason for the development of things is not in the outside of things but in the interior of things, and in the internal contradictions of things. We are not only good at destroying an old world, but we will also be good at building a new world.

I believe that Ding Gong's success in the fashion empire dream lies in its pformation and influence on the mainstream culture of the society.

The trend of personality fashion to mainstream fashion is not overnight. But the Chinese men's wear market needs the change brought by Ding Geng.

A few days ago, the title of "the 2011 brand China's New Year award of the year" awarded by the brand China is recognized and supported by Ding Geng, and the era of China's fashion men's clothing market has matured to maturity.