How Do Underwear Businesses Fight Double Sales Promotions?

Towards the end of the year, facing the upcoming Christmas New Year's Eve two big

1, lock target consumers.

Nowadays, there are many promotions in lingerie stores, but many underwear shop promotions are often done with the feeling that they are not targeted enough to effectively target consumers.

For example, the underwear show on the street, the model performance on the spot is very "eye-catching", the number of people watching is a lot, but most of them are men, and there are bicycles passing by, and the target consumers "white-collar ladies" almost none.

If the promotional activities in the early stage can be targeted by targeted consumers, such as information dissemination, preferential discounts, lottery tickets, spot raffle and profit inducement, the effect may be totally different.

2, lure customers to participate.

It is far from enough for a successful sales promotion to have customers' participation.

Under the new economic form, there are many kinds of sales promotion. How can we really improve the sales in the invisible, rather than just let a group of people stop watching? It can really attract consumers' interest and achieve good results.

The promotion of old clothes for underwear enterprises has aroused the enthusiasm of customers.

Each old underwear can be exchanged for a brand-new undergarment at a low price, attracting a large number of consumers.

It has aroused the enthusiasm of consumers, and the effect is good.

3, beyond competitors, strategy innovation

It is very dangerous to blindly follow up or imitate the sales promotion methods or contents of competitors.

On the one hand, consumers may no longer have a sense of freshness or interest in this form. On the other hand, the strategy of always following their competitors is also a great waste of resources.

For example, other people's underwear shop ten percent off discount, it is best not to blindly follow suit.

We can innovate on this basis.

We can carry out the prize sales, the gift strategy, the service strategy and so on, and make innovations to attract more consumers.

4, promotion must be tasteful.

Promotional activities under the new economy increasingly require innovation in form and content in order to attract more consumers to participate and promote sales.

Innovation must have a basic premise: at the same time, it requires the underwear sales promotion strategy innovation, at the same time, ensure underwear sales promotion activities have certain taste, so as to give consumers a good reputation in a promotion campaign, a good impression.

For example, the popular underwear sales promotion has been popular in the past. Although it has some innovations in form, its taste is too bad. The evaluation of the whole sales promotion is easy to give consumers a "vulgar" feeling, and even has an adverse effect on the product brand.