International Fashion: Analysis Of Their Development

Ferragamo

Profits rose 8 in the first 3 quarters.

In December 2011, Italy luxury Brand Company Salvatore Ferragamo announced that it was in the first 9 months of this year.

The company said that during this period, its

Over the past 9 months, sales in the Asia Pacific region increased by 36% compared with the same period last year, while China's sales grew by more than 50%.

The company also announced that Europe's growth rate was 29.3%, North America was 31.1%, Japan was 1.7%, and central and South America's growth rate was 33.3%.

Its total operation

Behind: Ferragamo, with the title of "Star leather shoe maker", has a luxurious and elegant style, with both practicality and style. It is famous for its traditional handwork and fashionable style.

After listing on the Milan stock exchange in June 29, 2011, the Ferragamo family will control 56% of the brand, and the family members and Hongkong entrepreneurs Peter Woo will hold 11% and 8% shares respectively.

The post market development goal is to stabilize the brand's position in the luxury market, expand the distribution channels of brand in the emerging market, improve the performance of the brand in the retail and wholesale fields, increase the supply of products, and make the supply chain and organization more modern.

Summit group

Jewelry business performed well

In December 2011, Swiss luxury peak group announced that sales in the past 6 months increased by 29% to 4 billion 214 million euros, such as fixed exchange rate is 36%.

The report shows steady growth in departments, regions and channels, and shows that operating profit has increased by 41%, to 1 billion 75 million euros.

The jewelry department, including Van Cleef & Arpels (Van Cleef&Arpels) and Cartire (Cartier), increased its sales by 34%.

A spokesman said: "Van Cleef & Arpels and Cartire have performed exceptionally well."

The jewelry store said that further growth benefited from a large number of new shops opened, mainly in the Asia Pacific region.

The market demand for high jewellery and jewellery, which is more easily accepted by consumers, has been steady.

The demand for Cartire watch series is also strong, reflecting the development strategy of the brand and technology watch products and services.

Significant growth in sales and sustained cost control generated a 34% operating profit.

Sales of professional watch business increased by 30%.

All the brands of the jewelry department of the group perform well around the world, reflecting the strong demand for high-end watch industry.

Although the cost of investment increased and the Swiss Franc was strong, marginal revenue still reached 27%. The group said it reflected the pricing and operational skills of the jewellery department.

Sales of MontBlanc (Montblanc) increased by 10%, which is said to reflect a strong demand for its watches and accessories series, especially in the Asia Pacific region.

During the inspection period, MontBlanc's retail and wholesale distribution network continued to upgrade, and the jewelry department maintained a 16% gross profit margin.

Behind: Chinese consumers seem to be more popular with the well-known international luxury brands, and their strong purchasing power is increasingly prominent.

It is also because of the increase in demand for jewellery, clocks and accessories by Asian customers that the original operating profit of the luxury goods group has increased steadily.

According to the 2011 report of authoritative organizations, following the peak of luxury consumption in 2010, China is still the fastest growing area of luxury goods sales, and consumers are more and more professional and mature, with a more detailed demand for products.

Diversification is the main theme of the next 10 years. Market segmentation and diversification of channels will be the main means to achieve this goal.

Prada

Accelerated growth in the third quarter

Italy Prada (Prada) group was listed in Hongkong stock exchange at the end of June 2011.

Prada group's net profit in the first 9 months of this year increased by 75% to 273 million 200 thousand euros, while operating net profit rose 47% to 486 million 500 thousand euros.

Turnover increased by 25% to 1 billion 730 million euros.

The retail network is once again the main driver of its growth.

The third quarter sales increased by 39.4%, while the retail performance in the first 9 months increased 35.6% to 1 billion 338 million euros, representing a 33.4% increase over the previous 6 months.

According to the geographical division, the sales volume of Prada group in the third quarter increased by 35.9% to 212 million euros, followed by Europe, rising 20.7% to 122 million euros.

Behind: Italy Prada group has achieved steady growth in the first 9 months of this year, and the third quarter has been accelerating. This is mainly due to the help of the Asian market.

Prada group is confident of the potential of the luxury market, and will continue to implement long-term growth strategy to expand its network with brand advantage and quality products.

However, facing the uncertainty of the global market, paying close attention to the development trend of the global market and taking timely countermeasures is necessary for the brand.

burberry

3D fashion show raises technology trend

In April 13, 2011, Burberry (Bo Baili) held a grand event on the theme of "Celebrating British music, technology and fashion" at the 2000 square meters studio of Beijing TV station.

Through the use of advanced holography and digital projection technology, Boboli has presented a unique fashion show for the 1000 guests on the scene.

The event was broadcast live online through the official website of bolbury and over 200 cooperative websites.

Behind: in April 2011, Boboli staged a hologram 3D fashion show in Beijing, alternating virtual models and real models, bringing the fashion world an eye opener.

Subsequently, more brands such as Diesel, Armani Exchange and ellus joined in the 3D war.

In May, "Asia's first 3D fashion photography exhibition" was unveiled in Beijing.

In July, OMEGA, glasu, Jaeger Le Coulter and other wrist watch brands launched iPhone applications and Chinese iPad applications.

In the movie world, when 3D technology is in full swing, the fashion circle has become the biggest fan of new technology.

It is too early to deduce fashion from art to a technology, to be more fashionable or even tedious.

Mani

Leveraging network marketing

By the end of 2010, the Armani Emporio Emporio (Emprio Armani) was officially launched in China's online store and became the first luxury brand to launch online business in the Chinese market.

In September 8, 2011, Italy's first line fashion brand Marni (mani) also announced the launch of the new website.

The new website will merge the original mani flagship store and the official website, so that mani fans can understand the latest developments of the brand and all the clothing series, and feel the unique online shopping experience.

The mani China official flagship store operated by YOOX group will experience online shopping.

The new website is more humane, and mani special project director will talk with customers on the website.

The new mani Internet flagship store is run by YOOX group. The website displays mani women's wear, men's wear, special series, early spring series, children's wear and special cooperation projects.

Mani fans all over the world can not only buy online favorite products, but also visit websites through iPhone, iPad and Android.

At the same time, the new online store is equipped with a new search engine. Customers can quickly find information by entering keywords.

Behind: in the era of the Internet big bang, digital marketing has been favored by international brands.

With the power of the Internet to expand its influence in the fashion industry, it also enhances the social influence of the clothing brand. The extension of the online store is an endless expansion of the fashion layout.

Fashion is definitely not a pure art. The definition of fashion today is more commercial than that. Successful fashion is only a balance between art and commerce, which helps to keep fashion going.

morgan

Install digital mirror

In the early October 2011, the French fashion brand Morgan (Morgan) was officially opened at the flagship store at 92 Champs Elysees street, Paris.

The shop, which is 550 square meters, is designed by Saguez&Partners company.

The store contains several digital signboards, including horizontal and vertical video wall, horizontal display screen and a digital dressing mirror.

This digital dressing mirror was developed by Nedap company in Holland.

Customers can take photos when trying on new clothes, so as to select the most suitable clothes for them.

If it is difficult to decide at a time, you can upload your email or text message or upload your photos to the Internet to ask your friends for advice.

Behind it: digital clothing mirror adopts advanced digital signage technology to bring customers the perfect shopping experience in the form of new digital.

With the development of digital technology, more and more brands are being installed in retail flagship stores. Brands such as Burberry, GUCCI and UNIQLO have built large scale digital networks. They are equipped with interstellar multimedia information distribution system to establish digital marketing system in domestic brands, such as the United States, and so on. Through the rich and wonderful content of the big screen, the brand influence has been effectively enhanced, and it is also helpful for the improvement of shopping atmosphere and sales volume.

In the future, the retail sector will be one of the main markets of digital signage. The upgrading of technology and the diversification of styles will provide multiple guarantees for the brand competitiveness of the retail sector.

New balance

Attracting Chinese elements

In December 2011, the world-renowned sports brand New Balance (new hundred Lun) first released 574 classic Chinese retro shoes in Shanghai.

As the first pair of shoes made by the Chinese traditional Zodiac "dragon" as the design concept, the Dragon shoes series once again created the best inheritance of the 574 families to the extreme.

As the evergreen family of the new Bai Lun family, 574 has always been popular among people of all walks of life and design institutes.

The new dragon 574 dragon series is the concept of "dragon" in Chinese traditional culture. It combines the theme of the year of the zodiac for the first time, and brings the most timely gift to the fans at the dawn of the lunar new year.

The 574 dragon year series of 4 color matching, limited edition Ao Tengjin, shadow black, flame red, thunder yellow, there is always a suitable for the new generation of dragons.

Behind: the Chinese wind has become a popular element in the international fashion circle. Many brands are trying to use the "Chinese elements" to test the Chinese market. The most fundamental reason behind this is that China's consumption power is increasing, especially the purchasing power of foreign brands and luxury goods is increasing.

Bvlgari

First time in Sanya duty-free shop

In November 17, 2011, the internationally renowned luxury jewelry brand BVLGARI (Bvlgari) officially entered the Sanya duty-free shop of the China Insurance Group, which is also the first duty-free shop of BVLGARI brand in mainland China.

According to the introduction, the area of the exclusive store is 70 square meters, and the overall design follows the classic style of Bvlgari's luxury and elegance, and on this basis gives a hint of modern flavor.

The luxury jewelry brand Bvlgari, founded in Italy in 1884, has always adhered to the workshop style manual production and artistic design, adhering to the exquisite Italian style and famous for its excellent quality, novel style and excellent service.

The responsible person of the group said that the group, which joined Bvlgari in Sanya, will introduce the world-renowned top brand into the duty free shops in Hainan, while enhancing the image of the international tourism island of the island, and will also provide consumers with richer products and better services.

Behind: in April 20, 2011, offshore duty-free policy, the world's most concerned person, was formally implemented in Hainan. This is the first time that China has implemented this policy after Jeju, Okinawa and other regions.

Offshore duty-free policy not only injected new impetus to the construction of Hainan international tourism island, but with the entry of international brands, Hainan is expected to enter the shopping "tax-free paradise".

Cox Chi

Flagship store settled in Taobao mall

In December 12th, the US fashion brand Coach, which has just listed two places in Hongkong, announced the launch of its official flagship store in Taobao mall, the first online shopping platform in the Chinese market for a month.

It is understood that the official online shop will sell a series of fashion accessories and gifts for men and women, including handbags, accessories, and fashion products that match lifestyle, such as coats, scarves, watches and jewelry, and exclusive exclusive products for the official Taobao flagship store.

The Taobao mall online shopping platform operates from December 12, 2011 to January 15, 2012 and will be managed by the professional customer service team from the brand.

"This brand new online store will help us understand the needs and preferences of Chinese online shoppers, and accumulate valuable experience in the field of e-commerce in China, so that we can be prepared for our long-term marketing channel in the Chinese market," said Jonathan Seliger, President and chief executive of Cox Chi China.

Behind: the official flagship store of Taobao mall is the only official authorized network sales channel to celebrate brand 70th anniversary in China.

By extending the excellent shopping experience from physical stores to online platforms, it will further expand its influence to China's largest potential consumer group.

H&M

Parity temptation

In November 17, 2011, the series of cooperation between H&M and Versace was released synchronously in the world, setting off another luxury "parity temptation".

This time, unlike the previous single season cooperation series, the Versace and H&M marriage will remain until 2014 with a target sales of $700 million.

The Versace and H&M women's wear series includes 40 women's wear and 20 accessories.

The women's wear series will use leather, silk and other luxurious materials and rivets, zippers and metal materials, and design a series of high slit skirts, leather jackets, Bottomwear and jeans through colorful prints of Oriental style patterns, crazy animal designs, Miami palm designs and Greek style patterns.

Accessories include Lace heel boots, slippers and handbags.

The men's wear series includes 20 men's wear and 10 accessories.

Fine cut cashmere sweater, velvet jacket, rivet stitching leather jacket and leather trousers, crocodile skin pressed jeans and metal collar shirts, hats, belts, shoes, neckties, backpacks and other accessories.

Behind: in the face of fierce market competition, Versace has shut down some factories this year, and even stopped using the company helicopter and other measures to alleviate the economic pressure, and even launched a series of children's wear.

The cooperation between H&M and high-end brands from KarlLagerfeld (Karl Lagerfeld) to Lavin (Lang Wan) has triggered a sensation of queuing up every time.

At present, Versace is in need of this popularity effect to rally the image of young consumers, and cooperation with H&M is undoubtedly a free advertisement.