Review: The Fifteenth Ningbo Clothing Fair: To Play Its Own Brand, We Need To Explore Innovative Development Mode.
During the interview, reporters found that in order to play autonomously
brand
Almost all companies are racking their brains.
innovate
Development mode.
Some enterprises increase R & D investment and focus on core technology; some enterprises expand downstream, develop their own distribution channels, and achieve production to business.
Transformation
Some enterprises began to try fashion.
Home textiles
The independent design of products, the formation of a team of designers, and autonomy.
brand
Open up the country
market
There are also some enterprises through agency international.
brand
Rely on
brand
Resources such as process specification, human resources and corporate culture, etc.
brand
The direction of light assets companies operating mainly
Transformation
。
When the financial crisis broke out in 2008, when other enterprises encountered "cold current", Asia's largest
knitting
Garment enterprises -- Shenzhou Ningbo
knitting
However, the growth rate of group sales is above 15%.
What is even more surprising is that Shenzhou can earn more than 20% of the profits only by OEM processing, which is about 4 times that of the general OEM enterprises.
"The reason why our OEM can do so well is first attributed to our elimination of backward production capacity and the introduction of the world's most advanced equipment at no cost to ensure fabric quality."
Xu Huiguo, assistant general manager of Shenzhou group, told reporters, "the fabric used in Shenzhou is independently developed by ourselves. It has the characteristics of environmental protection and comfort.
The fabric is good, naturally attracting international fame.
brand
Eyes.
When making OEM processing for garment enterprises, we choose as many large enterprises as possible and choose internationally famous ones.
brand
These enterprises have more lists and higher profits.
Xu Huiguo said that at present, Shenzhou's leading products are internationally famous such as Adidas, Nike, Puma and so on.
brand
knitting
motion
Leisure time
Clothing and set up a dedicated
brand
The production workshop can basically guarantee full workload, and can produce 700 thousand sets of ready-made garments every day.
"Although our OEM process has been well done, we have also tried to build a domestic market and hire a designer from Hongkong and other places since last year to create autonomy.
brand
"Ma Wei."
Xu Huiguo told reporters that now "Ma Wei" has opened 4 flagship stores in Shanghai, and opened 1 flagship stores in Ningbo.
"Ma Wei" clothing.
Fabric
It's the same as Nike and Adi, but the price is about 1/3 of them.
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