Sheng Baijiao: Baihua Li Fang

After listing, BELLE began to lift the banner of takeover.

The hope of Sheng Bai Jiao is that wherever anyone passes by, "there must be BELLE!"

"I've been in the company for more than 10 years. I never saw Sheng pepper smile."

An old employee of BELLE international recalled.

But in May 23rd, when BELLE international listed on the Hongkong stock exchange, Sheng Bai Chai, President of BELLE International Holdings, laughed very happily.

Because on this day in 2007, Sheng Bai pepper, which had been nursing for 16 years, had a grand opening of the "BELLE" flower.

More importantly, Sheng Bai Jiao thinks that he can make this flower more brilliant from this day.

Expanding 1000 stores a year as China's largest women's footwear retailer, BELLE international officially launched in Hongkong in May 23, 2007, the first day of listing, with HK $8.14, with a total turnover of about 700 million shares, with a total turnover of HK $5 billion 785 million.

At the closing price, its total market value reached HK $67 billion, and Gome, which was worth HK $38 billion, became the largest mainland retail listed company in the HKEx market capitalization.

The listing won HK $8 billion 660 million for BELLE.

In this regard, Sheng Bai pepper announced her wish and published the heroic phrase "to become the leading woman in the world."

His specific approach is to spend about 24% to 25% of the amount of money spent on opening new stores in the mainland, including increasing the market share of the primary market and expanding the market share in the two or three tier cities.

According to the existing plan, 1000 new stores will be opened each year, including more retail stores.

Sheng Bai Jiao's passion is not only due to the joy of listing success, but in the coming days, CEO, who is born with the smart business mentality of Jiangsu and Zhejiang, has stepped up the pace of BELLE's progress.

In October 29, 2007, BELLE announced the acquisition of Aoshi enterprise (Hongkong) Limited and OSS International (Hongkong) Co., Ltd. with HK $600 million, completing the first acquisition after the listing of BELLE.

Aosi enterprise (Hongkong) has 150 chain stores in the mainland and Hong Kong and Macau with its "Millie s" (Miao Li) brand, and is a medium-sized footwear chain corporation.

The BELLE's revenue from the oz group will jump the number of BELLE's chain stores by more than 4000.

It seems that BELLE has "expanded 1000 stores every year." it is not a joke.

"Wherever women pass by, there must be BELLE!"

Sheng Bai Chai said, "the consumption of women is very random. If we want to catch female customers, we have to get the best shops in the places where they often visit, and sell good products, so business can be done."

In this regard, the industry generally agreed that BELLE's choice of a medium-sized Footwear Company for mergers and acquisitions, is only an attempt.

If the acquisition is successful and can be successfully digested, BELLE international is likely to launch a shoe business again.

Facts have proved that people's guess is right, although Sheng Bai pepper's original desire is to be a leading woman shoe retailer.

But BELLE's triumphant song made him play the idea of men's shoes.

After only half a month's acquisition of OSS, in November 14, 2007, BELLE announced again that it invested 1 billion 600 million yuan to acquire the footwear assets and brands of the famous shoe companies of China.

Since 1993, it has occupied the first place in the domestic market for many years. The trademark has been fully registered in nearly 20 countries and regions and 42 categories of trademarks. At present, the group has 7 member enterprises and 48 sales branches, with a net assets of 530 million yuan.

The main product of men's shoes is men's shoes. Although they have declined in recent years, they still have some influence in the industry, and they still have certain advantages in the sales network and so on.

The meaning of Sheng Bai Jiao is very obvious. With the help of the channel of men's shoes market, it has complementary with its main women's shoes market, and keeps the leading position in China's shoes market.

Sheng Bai Chai in the enterprise has always shown such an aggressive attitude.

After the international listing of BELLE, BELLE went all the way. In its newly released semi annual report, by the end of June 30, 2007, BELLE International's turnover increased by 148.9% compared to the same period in 2006, reaching 5 billion 131 million yuan.

More than half a year, BELLE International's self retailing outlets added 953 to 4816.

Up to now, BELLE international, which has many brands as its marketing strategy, has eight brands, including BELLE, Teenmix, Staccato, real beauty, and so on. It has added three famous brands, MII Li and sun tat, to 12 brands.

This brings strong shock and shock to the famous shoe enterprises such as AOKANG, Kangnai, red dragonfly and so on.