K Cool Cowboy 2012 Spring And Summer New Product Conference Held At Sui Success

K cool cowboy 2012 spring and summer new product conference was held in Guangzhou in December 28, 2011. This conference shows the new cool products of K cool cowboy in 2011, and brings various preferential policies to the franchisees who come here.

This new conference has friends from franchisees, clothing and the press, about 130 people, for K cool.

K cool cowboy launched the 2012 spring and summer new product with "simple fashion, self color" as its theme. Business winds, leisure winds, nostalgic winds, classic winds, stone grind, Korean version of rinsing wind, personality style, Academy style and so on, highlight the characteristics of jeans.

In design, the K cool cowboy chief design master follows the Korean style, pays attention to detail and general harmony, and looks generous and elegant. From style, jeans, shorts, five points, seven points, nine points and trousers are used to meet the needs of consumers in dressing up in spring and summer.

In addition to letting everyone see the Classic Jeans designed by K cool cowboy, the performance of the hip-hop and the band also increased the atmosphere for the event.

Finally, the cowboy craze swept away in Hongkong, Taiwan, Guangzhou and Shenzhen.

In addition, the lucky viewers also received limited dolls from K cool cowboy.

Brand overview

K cool brand core culture: cowboy fashion expert.

Brand declaration: fashion taste, self color.

Brand slogan: passion accomplishes dreams, confidence builds the future.

Design concept: K cool designers integrate into the European and American bold, simple and stylish classic elements in the romantic fashion design of Korea, keep up with the latest fashion trend of the world fashion industry, show the young people's active, independent, personality and taste quality of life, make romantic and sexy, personality and connotation, avant-garde and dignified, low-key and exaggerated in the cowboy release, give consumers a unique taste and texture experience.

Consumer groups: young, individuated, lively young men and women who are looking for fashion life at the age of 18~35. They publicize their individuality, pay attention to the taste of life, and pursue comfort and nature.

Consumption character: pursuing the life quality of being active, independent, individual and savor.

Brand features: K cool designers, while adhering to the Korean cowboy culture, romantic flavor, and integrating into the Western rough and uninhibited style, make full use of the design techniques of embroidery, printing, bumping, digging and rotting, plus special water washing technology, which reflects the unique cowboy culture of K cool brand.

Product mix: denim men's wear, trousers, shorts, seven pairs of trousers and jackets; women's wear: trousers, shorts, small trousers, small straight pants, micro pants, strap pants, seven pants, nine pants, short skirts, jackets, accessories: bags, shoes and so on.