The Four Motive Power Rule -- Du Yuzhou: The Methodology Of Garment Industry Development

According to the data released by the General Administration of customs, China's textile and apparel exports in September amounted to 22 billion 981 million US dollars, a decrease of 9.7% compared with the same period, of which 7 billion 948 million US dollars in textile exports and 5% in the annulus, and clothing and accessories.

The United States, Japan and the European Union are the main export places of textiles and clothing in China.

At the 110th Canton Fair that just concluded, the number of European and American customers dropped sharply, and the order of small and medium-sized enterprises was shrinking. The Canton Fair also highlighted the grim situation of foreign trade from another angle.

At the same time, domestic consumption did not appear to be in a better position than expected.

At the first China clothing conference hosted by the China Apparel Association recently, China's textile industry

The situation is more severe than 2008.

"This year's situation may be even more difficult than the 2008 financial crisis."

Chen Dapeng, executive vice president of the China clothing association, pointed out at the meeting that the development of the industry is facing many difficulties and problems this year. The overall international market demand has been sluggish, the RMB has continued to appreciate, the cost of production factors such as domestic labor force is also rising, and the price of raw materials fluctuates greatly; domestic monetary policy has caused a shortage of credit resources for enterprises, and inflation has also greatly inhibited consumption.

"Despite such a complex environment, faced with so many problems, the industry has made relatively good progress in general."

Chen Dapeng said.

According to the data released by the Ministry of industry in October 28th, 1~9 months ago, China's textile enterprises above Designated Size realized a total industrial output value of 39558 billion yuan, an increase of 29% over the same period last year, and the growth rate dropped 1 percentage points from the first half of the year.

Among them, clothing production 18 billion 300 million, an increase of 9.5% over the same period, the growth rate dropped 3 percentage points compared with the first half.

In 1~8 months, the garment industry realized a total profit of 41 billion yuan, up 41.4% from the same period last year, 5 percentage points higher than the average level of the whole industry.

While production grew steadily, domestic demand and exports also maintained a relatively fast growth rate.

According to the Ministry of industry data, the retail sales of clothing, shoes, hat and knitted textiles exceeded 545 billion yuan in 1~9 months, an increase of 24.8% over the same period last year, and the growth rate was 0.8 percentage points higher than the same period last year.

Textile and garment exports increased by 186 billion 100 million US dollars, an increase of 24.3% over the same period last year, and the growth rate was 1.1 percentage points higher than the same period last year.

Among them, clothing exports 115 billion 200 million US dollars, an increase of 23.3% over the same period, and the growth rate increased by 4.3 percentage points over the same period last year.

Chen Dapeng pointed out that from the data, we can see that the mainstream of the clothing industry development is good, and these data show some benign changes in the garment industry. At the same time, many small and medium enterprises, especially the export oriented SMEs, are facing great difficulties and even survival difficulties.

But in general, because the clothing industry is a highly market-oriented industry, facing the changes and difficulties of the environment, the industry has driven the market as the driving force, accelerating the pace of pformation and upgrading. Clothing enterprises continue to seek development through exploration and innovation. The whole industry shows the trend of regional layout adjustment, product structure optimization and brand operation.

"The garment industry is constantly innovating in terms of technological progress, design and research and development, business models, capital operation, resource integration, international cooperation and so on, and has made many achievements.

And the overall development of the industry and the values of the industry are developing towards a more scientific direction.

Chen Dapeng said.

Transformation and upgrading is the only way out

Since 2011, textile and garment industry is facing more challenges due to the increasing trend of cost, macro policy adjustment, weak international demand, and domestic demand being restricted by inflation.

Enterprises generally recognize that many factors are affecting the order volume and profitability of enterprises. Only those enterprises with large scale, high added value and strong technical strength will win the market and win more market share.

Transformation and upgrading become the main theme for enterprises to find a way out for the future.

"2011 is also the year of the handover between the" 11th Five-Year "and" 12th Five-Year ". In fact, it has become a landmark watershed in the development of China's garment industry. The industry has entered the new development period of pformation and upgrading. The core theme or the only way out for this period is innovation.

Chen Dapeng said.

At the first China clothing conference, Du Yuzhou pointed out: "the goal of China's garment industry from" big "to" strong "has gone through 10 years.

2011 is the beginning of the new 10 year of industry development. It is also an important moment to get out of the shadow of the financial crisis and deal with the new situation.

The industry should speed up industrial pformation and upgrading, and build a modern industrial chain integrated innovation system.

Du Yuzhou said that the most important manifestation of the pformation of development mode is to expand domestic demand and increase the contribution rate of domestic demand to national economic growth.

This is not only the needs of China's economic development, but also the needs of the current international situation. The whole industry must better realize the pformation of the industry through domestic demand.

Domestic demand, globalization, deepening reform and technological innovation are the 4 driving forces for the rapid development of China's textile and garment industry. Domestic demand is the first driving force for the sustained and rapid development of China's garment industry, and domestic demand is still the first driving force in the next 5 years.

Enterprises should adapt to demand and stimulate demand.

He stressed that in the new era, China's garment industry should integrate itself with globalization, improve industrial competitiveness and improve industrial quality; it should make use of open conditions to change the way of operation of enterprises; learn to allocate resources internationally; deepen opening up and strengthen international cooperation.

To become a strong textile nation in the world, China should not only adapt to domestic needs, but also adapt to the needs of the international market.

He said: "in fact, the Chinese market has been internationalized.

At present, the top domestic market is dominated by foreign brands, but we already have some brands entering the top market.

From the industry point of view, we can not complain about whether others are "worshipping foreigners and foreigners" and squeeze Chinese brands out.

There are some ideas about "worship foreign affairs and love foreigners", but in general, consumers decide.

Consumers agree with foreign brands, and shopping centres are willing to let foreign brands come in.

Therefore, we must find our own weaknesses.

Now, everyone has the opportunity to contact foreign brands, understand its marketing, its concept, its management, its quality, and so on, first look for internal causes, and do not consider the abnormal things outside.

Du Yuzhou emphasized that industrial upgrading is not to exclude the textile and garment industry, but to speed up the upgrading of the textile and garment industry.

Now, the government's support for the textile and garment industry as a livelihood industry and export competitive advantage industry will not change. The export rebate rate of textile and garment will not change.

The industry chain needs to be more open.

As we all know, at present, our country can produce any kind of clothing and any quality garment. The manufacturing capacity of China's garment industry has been recognized by the whole world, but we are not a brand power, especially the whole industry chain innovation system with brand as the core is not yet perfect. This is also the only way and key link for China's garment industry's "dream of a powerful nation".

Chen Dapeng has repeatedly pointed out: "in the future, the destiny of the enterprise is not the size of the traditional sense, but whether the enterprise is on the basis of the new technology system, and has indeed obtained the value of technological innovation and the value of its own brand."

In his view, innovation is the core of the pformation mode of China's garment industry. It is also an inevitable choice to pform and upgrade the clothing industry, enhance the international competitiveness, achieve the new international positioning, meet the higher expectations of the Chinese people for a better life and adapt to the upgrading of consumption.

"Only by grasping the core of innovation can Chinese garment industry change its low end position in the global pnational supply chain and get higher added value."

"Consolidating manufacturing advantages or enhancing comparative advantages is all reflected in brand value. Only by taking the road of brand and promoting brand strategy in an all-round way can China's garment industry get rid of all kinds of unfavorable factors and finally realize the dream of a powerful garment country."

Chen Dapeng said.

To enhance the "soft power" of the industry and enhance the added value of the brand, we need an integrated innovation system that integrates creativity, R & D, design, manufacturing, management, marketing, logistics, services and related industries.

In fact, with the advent of economic globalization, the competition between enterprises and enterprises has changed from "product innovation" to "more integrated innovation" competition, which has a systematic sense and runs through the whole industry chain.

It has become a top priority for the garment industry to create innovative elements in many industrial links and to coordinate them to form an innovative integrated chain that covers the entire industry system.

The reporter noted that at the first China clothing conference, the China clothing association held 8 parallel meetings, namely, "capital strength", "power of electric business", "product strength", "integration strength", "cultural power", "mode power", "pnational force" and "technology strength".

Chen Dapeng said that they are all elements that must be watched and owned in the process of integrated innovation of Chinese apparel industry chain. They have supported and promoted the growth of Chinese clothing brand in the past time, and will continue to become the core power of enterprise pformation and industrial upgrading in the future.

"Building an industrial innovation system in an all-round way is not only the demand for increasing the contribution rate of brand and technology, but also the only way for China's garment industry to become a strong international competitive cultural industry, creative industry and high-tech application industry, and build a powerful country of science and technology, a strong brand country, a strong talent country and a sustainable power."

Chen Dapeng said.