Building New Coordinates Of Nanjing Footwear Industry Based On Advantages Of Origin

Nanjing Yiwu Commodity City shoes and hat city is about to open. It talks about shoe city. There are more than ten large and small cities in Nanjing. Although the strength is different, the scale is different, but the competition is fierce.

It can be said that the footwear wholesale market in Nanjing is in the Warring States era.

However, in such a "Warring States" era, a new force has leveraged the whole shoe market "ice".

In September 18, 2007, merchants in Yiwu Commodity City shoes and caps city in Nanjing were popular and merchants settled in more than half.

In December 18, 2007, Nanjing Yiwu Commodity City shoes and hat city layout was completed.

In December 29, 2007, Nanjing Yiwu Commodity City shoes and hats city officially opened and held the "year-end big bargain" activities!

So far, a new "empire" has been completed on the map of shoe wholesale in Nanjing.

Then, what is the new business force with 85% square meters of business and 10 thousand square meters of business space? What is the courage to build a new market in Nanjing footwear market?

What changes can it bring to Nanjing's shoe industry like Warring States?

What does it bring to you in my life?

Nanjing's most wholesale footwear market with background of origin -- Nanjing Yiwu Commodity City shoes and hat city will open in December 29th.

Nanjing Yiwu Commodity City shoes and hat city has a business area of 10 thousand square meters, and nearly 300 merchants from all over the country are stationed in Nanjing.

In addition to its large size, the shoe town is also quite complete. It has tens of thousands of shoes, including men's shoes, women's shoes, leather shoes and sports shoes, and is a comprehensive wholesale footwear market with wholesale and retail sales of more than 10.

The advantage of origin becomes the core competitiveness of the "pre store and post factory" mode, which is a magic weapon for the development of Zhejiang Yiwu into a world-class trade and circulation center.

Through the meaning of "shop behind factory", its essence is to make use of the advantages of direct and quick supply of goods, so as to form the price, quantity and competitiveness of goods sold.

Yiwu's "pre store and post factory" mode has been brought into play here.

Many manufacturers from the origin to join is the unique characteristics of Nanjing Yiwu Commodity City shoes and hat city.

It is understood that, in the shoe city of nearly 300 households, 20% of the operators are from Wenzhou, Fujian and other world-class shoe base shoe manufacturers, most of them have manufacturers background: some are their own or relatives have shoe factories, and some are shoe factories set up direct sales offices in Nanjing, they have direct access from the factory to get the lowest price, the latest varieties of shoes ability, can fully reduce the intermediate links, and carry out better control of the cost, so as to ensure that the rich variety of footwear products can reach the customers at the most reasonable price.

Brand products support development tension for different consumption needs. Nanjing Yiwu Commodity City shoes and hat City, while satisfying consumers' pursuit of comfort and cost performance, also attaches great importance to the introduction of high-end brands, and introduces a number of famous brands with high market awareness in the process of investment promotion.

In just a few months, strong brands including cartel crocodiles, playboys, and great birds have taken root in the commanding heights of the shoe and hat city of Yiwu Commodity City in Nanjing.

There is an old saying that traffic injects new vitality: if you want to build roads before you get rich!

The convenience of pportation is often an important index to measure the activity of a region's economic development.

In December 18th, the Jiangning bus terminal opened and operated.

The new passenger station will be built according to the standard of the two level station. According to the plan, all the passenger stations will cover all the prefecture level cities and some small and medium-sized cities in the province.

And this day is also the end of the layout of Nanjing Yiwu Commodity City shoes and hat city. The opening of Jiangning bus terminal has made the shoes and hat cities with the advantage of pportation even more powerful.

Shoes and hat city traffic is very convenient - the upcoming subway line 1 South extension line will be set up as the junction station here; the first Jiangning Metro seamless docking 137 bus stop is also chosen as the departure station; the new long passenger station will also be closely linked with the construction of the subway line 1 South extension line, the Ministry of agriculture and public pport line, and the city bus, so as to realize the "zero pfer" of short distance and long distance trips for residents.

"Convenient pportation provides strong logistics support for shoes and hat cities, and powerful logistics will effectively reduce operating costs."

According to the insiders, the benefits generated when logistics and people flow together are immeasurable.

Wholesale and market forces combined with their own actual situation, Nanjing Yiwu Commodity City shoes and hat city clearly positioning itself, choose "wholesale and retail" as the slogan of the market.

As manufacturers and outlets of shoes and hats, they are certainly not satisfied with retail business.

In fact, small-scale wholesale business has gradually become one of the important pillars of shoe and hat city sales.

From the beginning of merchants' entry, shoe and cap cities have been working with merchants to open up regional markets in Jiangning, contacting with shoe dealers around the world, and discussing agents, wholesales and other cooperation matters.

After several months of hard work, some business households in shoe and cap cities have formed a wholesaling relationship with dealers in Yin Xiang area, Mau Ling Street and Dongshan District.

For a new shoe and hat city that has just opened, it will take some time to form a real scale wholesale, but shoe manufacturers of Yiwu Commodity City in Nanjing have been working hard in this direction.

A businessman from Fujian told reporters: "we have the lowest price of the purchase channel, there are certain quality assurance, coupled with the rich style, wholesale will be done in place is only a matter of time!"

The background of Nanjing commodity city is 200 thousand square meters. It is a large wholesale market with large scale, high grade and wide radiation in Nanjing and its surrounding areas. It ranks among the ten major commercial projects during the "11th Five-Year" period in Nanjing.

From the beginning of the business of shoes and hat City, the commodity city has been supporting the shoe and hat city. It has been promoting the popularity of shoes and hat cities by holding such exhibitions as footwear models, organizing group buying activities, distributing various advertisements and organizing marketing activities, so as to increase the volume of shoes and hat cities, so that businesses can do business and shorten the market incubation period.

Nanjing Yiwu commodity city official said, relying on the price and variety advantages of the products of origin, plus the support from many shoe giants and many domestic and foreign brands of the shoe city, the Nanjing footwear wholesale market will be vigorously pushed into the ice and become a new supporting point for Nanjing footwear wholesale.