How Did Anta Achieve A Legend?
From 500 thousand yuan business to annual sales of 200 million yuan, Anta spent 10 years, with annual sales from 200 million yuan to nearly 10 billion yuan.
Anta
It took 10 years.
In 20 years, Anta has achieved a legend. "Anta speed" has also been interpreted frequently.
The rapid growth of Anta stems from
reform
The open era background also stems from the rapid development of Chinese sports.
But with the background of the times and the development of the sports industry in China, not all enterprises can benefit from it.
No matter how the outside world appraise, "sports stars plus TV advertising" marketing mode, through the establishment of
science
By increasing the technological content of sports shoes and strengthening the brand reputation of the Chinese Olympic Committee, Anta has become more closely associated with Chinese sports in many sporting goods enterprises, and of course has the most benefit.
How to evaluate Anta's marketing strategy and development orientation? The rapid growth of sales and the rapid expansion of enterprise scale are naturally persuasive.
But for a highly ambitious national sporting goods enterprise, we should see the all-round disparity with the internationally famous sports brands. We should also consider moving steadily towards the world on the basis of fully meeting the domestic consumption demand.
To build an internationally famous sports brand and make Chinese sporting goods sell well all over the world, this is not an impossible task for Chinese sporting goods enterprises starting from the masses, but it will not be the main direction in the short term.
There is no shortage of pioneer in the pformation of China's sporting goods enterprises. Unfortunately, the industry is still disappointing.
What kind of Chinese sports are there?
China's sports industry has developed rapidly for more than thirty years. The rapid development of China's sporting goods industry is not longer than this period. The rapid development of China's sports is not balanced development. After twenty or thirty years of golden development, China's sporting goods industry is stepping into the bottleneck of phased development.
How to turn from rapid development to sustainable development is a challenge that Chinese sports and Chinese sporting goods industry will face for a long time to come.
20 years ago, the Chinese sporting goods enterprises represented by Anta opened a dream and created a legend with courage and passion. Today, the sporting goods industry of China wants to open up new dreams and create new legends in the face of more arduous challenges. Careful analysis and scientific determination are important, and courage and passion are equally indispensable.
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