"Two Generation" They Dominate The Future Of The Luxury Kingdom.

One of the most amazing stories of success in the last century is the pformation of Luxury Retailing.

In the process of evolution, many family businesses have succeeded. They have evolved from small businesses to internationalized multi billion dollar luxury goods giants.

In this process, some family surnames, such as Armani (Armani), Chanel (Chanel), Dior (Dior), Givenchy, Lauren (Lauren) and Missoni (Missoni), are no longer representing individuals alone, but become known.

Ralph Lauren and his successors

Now, as the founder of the brand is getting old, Giorgio Armani (Giorgio Armani) is 77 years old, and Ralph Lauren (Ralph Lauren) is 71 years old - the luxury family is facing the stage of new and old alternation.

Whether it is children or nephews, the new generation of leaders of the luxuries kingdom is emerging and is increasingly involved in the family business.

No matter whether they eventually take over the posts of the older generation, there is no doubt that they will play a great role in the coming years, not to mention that they will affect the commodities that enter the store.

No matter what their title is, they are the link between the past and the future.

However, what is interesting about the new generation of successors is that in the tide of industrialization, their family ties and the belief that they must learn in their eyes and ears are not only weakening but becoming more and more important.

Now, even children who once said they had no intention of following their parents' footsteps have become a part of the trend.

It is obvious that regardless of their relationship or marital status, most members of family businesses are using brand names to flaunt themselves.

Who are they? Let's focus on the following names and understand the next generation of luxury goods industry.

Though not comprehensive, it includes important figures that we think will play a decisive role in the next few years, including some unheard of names.

They may never take a step forward from the depth of T, but they are strategizing in a corner behind the scenes.

This phenomenon may bring some enlightenment to the growing new family businesses in China.

David Lauren

David Lauren

(David Lauren)

Age: 40

Position: Polo Ralph Lauren, senior vice president of advertising, marketing and Corporate Communication

David is the second child in the family. He is the most favorite of Mr. Ralph Lauren's three children.

David did not plan to run a family business. When he was studying at Duke University, he founded the new generation of publication Swing, and participated in the development of Polo group online business in 2000.

He successfully planned the "touchscreen window" project of Ralph Lauren British shop during the Wimbledon tennis tournament in 2007, and the "4D grand ceremony" launched in November last year to celebrate the 10th anniversary online business of Polo.

This festival uses 3D technology to film the shops in London and New York. With the charming fragrance, the whole scene is magnificent. It has attracted a large number of customers and media, resulting in a large area of traffic paralysis on Madison Avenue and Bond street. The effect is obvious.

David, one of the top executives of Ralph Lauren, had never been optimistic before - he didn't know the design and was not interested in T.

However, such a fashion insulator seems to lead the Ralph Lauren classic brand to the new century.

Roberta (left 1) and Mr. Armani

Roberta-Armani

(Roberta Armani)

Age: 41

Position: Giorgio Armani brand VIP customer relations director

Roberta is the niece of Armani, the daughter of his elder brother, Sergio.

She has been working for more than 20 years for her uncle's famous company, and it was only about 5 years ago that she began to get into the public view.

Since then, she has been playing a more and more obvious role in Armani, whether she is in front of every fashion show, traveling with her uncle, or accepting awards in the name of her uncle.

Over the years, she has been responsible for the company's latest public relations masterpiece: Lady Gaga, dressed in Grammy last year - shining all over, looking like a diamond comet around the singer's body.

Compared with her uncle, Roberta is more casual and outgoing. It seems that she has become a new image of Armani -- less melancholy and more dazzling -- and it is likely that she will bear the iron and steel ties with the Hollywood celebrities and watch Armani enter twenty-first Century: for example, Roberta has managed Tom Curise and Katie Holmes's wedding in 2006, and now almost any Armani fashion show can find Mrs. Cruise's figure.

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James Ferragamo

James Ferragamo

(James Ferragamo)

Age: 40

Position: Salvatore Ferragamo brand director, ladies leather Department

As chairman of Ferragamo group, James is one of Ferruccio Ferragamo's twin sons and is the only third generation family member to participate in the company's design business.

The company was founded by his grandfather Sabato.

One of the driving forces of the company's success is women's accessories.

With the help of James, the classic flat shoes favored by legendary stars such as Audrey Hepburn and Greta Gabo have recently been launched again, triggering heated discussions and strengthening the brand's Hollywood tradition.

James was known for her star shape and gentle temperament (James was educated in England and graduated from New York University Stern School of business), and joined family business in 1998.

Since high fashion magazines frequently publish his stories, his appeal has been part of his role since then.

He often appears in the celebrities of the show, and appears as a brand's image face.

Now Ferragamo has been publicly listed (in June the company held a long-awaited IPO). As a symbol of brand continuity, James's status should continue to rise.

Margaret

Margaret Macapeni Missoni

(Margherita Maccapani Missoni)

Age: 28

Position: SONY (Missoni) brand jewelry designer

Margaret is the third generation of her family since her grandparents started their business. She has been learning to perform in New York.

More than a year ago, however, she went back to her hometown to become a family business.

She is not only the ambassador of the brand, but also the design accessories.

Facts have proved that with the personal connections between family members and customers, Margaret has done a good job in the contemporary business situation, and its accessories channels can promote its brand management.

Margaret's photos of wearing SONY brand and his friends often appear in magazines.